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Starting Your Career as a Social Media Manager Paperback – September 1, 2012

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Editorial Reviews

About the Author

Mark Story is a blogger, guest columnist, and podcaster on the practical use of social media, and the director of new media at the United States Securities and Exchange Commission. He is the first-ever person to hold the role and has since 2008. Prior to the SEC, Story was a senior vice president at Fleishman-Hillard in Washington, DC, where he developed online public affairs, media, crisis, litigation and public relations programs for leading companies such as AT&T, Circuit City, EDS, Kroll Fraud Solutions, and Revolution.com and helped shape issue debates through coalition creation and management, grassroots and issue-based web campaigns. Also an educator, Mark has served as an assistant professor at the University of Maryland University College and taught at Georgetown University from 2007 to 2009, where he designed and developed courses on using social media for public relations and public affairs.
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Product Details

  • Series: Starting Your Career
  • Paperback: 264 pages
  • Publisher: Allworth Press; 1 edition (September 1, 2012)
  • Language: English
  • ISBN-10: 1581159250
  • ISBN-13: 978-1581159257
  • Product Dimensions: 6 x 6.1 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,543,087 in Books (See Top 100 in Books)

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By Barbara Nixon on August 13, 2012
Format: Paperback
My public relations students often say to me, "It's gotta be FUN working in social media!" I think it's high time for them to read Mark Story's new book to learn that working in social media is real work. He breaks down careers in social media and what it takes to prepare for them in a clear and easy to read way. This book should be a "must read" for all PR students; it's going on my required list now.
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Today, social media jobs are often the new entry level positions for new graduates. Also, social media jobs frequently dominate job postings/availabilities for public relations.

Whether you're a student just getting ready to enter your career or a professional seeking to make a change, you need a path to follow. You need guidance. Mark has it for you.

Mark Story has charted the course for you in Starting Your Career as a Social Media Manager. If you want to go places in your career, follow Mark's map. He is the first ever director of new media at the United States Securities and Exchange Commission. Think Sarbanes-Oxley and all the precarious situations social media may offer your employer. Mark has dealt with them. Mark gets it. He does not serve up kool aid.

We are grateful that Mark has spoken to many classes at Auburn University. The students are always thankful for his guidance and advice.

Full-disclosure: Yes, I was interviewed for the book. I chose to participate because of Mark's unique and excellent experience in education and professional PR practice.
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I needed this book to round out my understanding of social media and to help me establish my consultancy, it was a great help and good value.
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