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Starting an Online Business All-in-One For Dummies (For Dummies (Lifestyle)) Paperback – January 30, 2017
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From the Back Cover
Start an online business with ease
This book will give you everything you need to be your own boss and start making money on the web! Start with the basics and set up your website and storefront. Then follow the steps to make sure your site is secure and your business is legal. You'll also discover ways to sell through social media, use SEO to drive traffic, market your business, and raise funding to take your company to the next level.
11 Books Inside…
- Start-Up Essentials
- Legal and Accounting
- Website Functionality and Aesthetics
- Online and Operating
- Managing Security Risks
- Online Marketing Basics
- Retail to E-Tail
- E-Commerce Fundamentals
- E-Business for the Nonprofit
- E-Commerce Trends and Market Opportunities
- E-Commerce Advanced
About the Author
Shannon Belew currently leads the digital marketing strategy for Digium, a global, open source communications company, and is a frequent guest speaker and freelance writer. Joel Elad is the head of Real Method Consulting, where he provides consulting and advice for e-commerce companies and entrepreneurs.
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This book is a great starting point for getting your online business going. Consider it a basic outline for all the factors you're going to have to consider when starting your business. You won't find all the answers you need here, but this book will get you pointed in the right direction. As far as I can tell, the information is very up-to-date, which I imagine is a big challenge for a printed book about operating on the web.
Many of the most popular books about online business creation are more inspirational. This book is practical. I think a good mix of the two is in order. So if you're looking for a practical guide, this is a nice option to consider.
My only (minor) complaint is the silly "11 books in 1" tagline. No, it's not 11 books. It's one book with 11 sections. Just because the editors didn't bother to tie all the 11 sections in together, doesn't mean you get 11 books. But that's ok. I didn't want 11 books (who would?).