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Starting and Running Your Own Martial Arts School Paperback – November 15, 2002

4.6 out of 5 stars 21 customer reviews

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  • Martial Arts Character Education Lesson Plans for Children: A Complete 16-Week Curriculum for Teaching Character Values and Life Skills in Your Martial Art School
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Editorial Reviews

About the Author

Susan Lynn Peterson, Ph.D., is a published author and Gold Medallion Book Award finalist. She holds a third-degree black belt in Okinawan Shuri-ryu karate and is a USA Karate Federation national tournament champion. She has studied karate, kobudo, Shaolin Chuan Fa, and Tai Chi Chuan.

Sensei Karen Vactor has a Bachelor of Science in Business Administration from the University of Arizona and a fourth-degree black belt in Okinawan Shuri-ryu karate and other arts. She is a USA Karate Federation tournament champion and has been listed in Marquis Who's Who in Finance and Industry.
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Product Details

  • Paperback: 320 pages
  • Publisher: Tuttle Publishing; 1st edition (November 15, 2002)
  • Language: English
  • ISBN-10: 0804834288
  • ISBN-13: 978-0804834285
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #1,033,238 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By L. A. Kane VINE VOICE on December 9, 2004
Format: Paperback
As a part-time martial arts instructor who makes a living with his business degrees, I gotta tell you that this is a really well written text. Karen Vactor is a well-rounded martial artist with a business degree who has built three successful karate schools. Susan Peterson, Ph.D. is a professional writer as well as an accomplished martial artist as well. The two have teamed up to create a comprehensive work which, while overly pithy in some areas, is really quite good. Be warned, however, that this book is all about creating and running a commercially successful school. Not all martial artists will agree with the authors' philosophical approach but none can argue with the quality of the materials they provide.

Chapter one covers marketing your identity, whatever it is that makes your school unique and interesting to potential students, including how to choose a name that reflects your image. Chapter two covers the business groundwork, something that very few martial artists really understand how to do properly. It covers advisors (e.g., attorney, accountant) that you might need and how to develop a business plan. Rule number one in retail is location. So is rule 2, 3, 4, 5, and 6... you get the idea. The next chapter not only covers how to find a good location, but also how to figure out what it will cost you, how to negotiate a lease, and how to layout your dojo floor space. Chapter five covers essential legal administrivia like insurance and regulatory compliance.

Chapter six covers student contracts, fee schedules, and hiring employees. Not sure I entirely agree with the author's philosophy here, but the advice is sound nevertheless. Chapter seven covers advertising tools such as brochures, business cards, flyers, and your entrance signage.
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Format: Paperback
I have successfully run several different martial arts schools over the years and was a little apprehensive about purchasing this book because I felt that I already knew how to run a martial arts school. So I never did pick up this book when I first saw it a few years ago. And then about two months ago, I ran across this book again in a used book store and decided to spend the couple of bucks they were asking for it. Note that I still felt that I knew how to run a successful martial arts school.

Well after purchasing this book I took it home where it sat for several weeks before I finally decided to open it up and take a look at it. Now I am sitting here writing this review in hopes that I may be able to have some impact on another person such as myself who may be thinking that already know how to run a martial arts school and therefore may tend to disregard this book. It would be a very profound mistake! Trust me, I did and then I realized after reading this book that I may have run successful martial arts schools, but I could have run them even better had I read this book years ago (if it had been available at that time).

I am on the verge of opening up another school after semi-retiring for a few years and I am glad that I picked up this book and read it before I really got started getting everything put together. Now I admit that I knew a lot of the information that is contained in this book, but I will also admit that there was also a lot of information in this book that I didn't know, or didn't know as well as I should have. Needless to say, I am very glad that I read this book and I am really looking forward to implementing a lot of the things I learned in it.

Is this book perfect? Of course not!
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Format: Paperback
Much of the book is about business basics. If you took out the word "martial arts" you could replace it with just about any other business. For what it is, the book is well worth the purchase price.
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This is the best book I've read about starting and maintaining a martial arts studio. The author breaks everything down in easy-to-understand language especially for those of us who have been kicked in the head before. She encourages the reader to start at any chapter that is applicable to them to ensure that this book is applicable not only to new startups but those who are looking for new ideas.

The book is filled with new ideas for operating your school as a business without turning it into a belt-factory (Extremely important in my view)!! I highly recommend this book to all who have a dream of opening their own studio some day.
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Pretty much tells you everything that you need to know. Not much more to say then that. Very good book on starting and running a business and helps you on aspects of a school that you may have not thought of as well.
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Format: Paperback
This book is a step by step must have book if you are opening any type of school. Dont limit this book just to martial arts, it would help any school.
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This is the first resource I found that is beneficial to the part-time martial arts business school owner. (The only one available...I think)
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Format: Paperback
Excellent book, whether you've had a school for a while or are starting a new one. I found it to be comprehensive, motivating, and helpful- Highly Recommend
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