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Starting and Running Your Own Martial Arts School Paperback – November 15, 2002
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About the Author
Sensei Karen Vactor has a Bachelor of Science in Business Administration from the University of Arizona and a fourth-degree black belt in Okinawan Shuri-ryu karate and other arts. She is a USA Karate Federation tournament champion and has been listed in Marquis Who's Who in Finance and Industry.
Top Customer Reviews
Chapter one covers marketing your identity, whatever it is that makes your school unique and interesting to potential students, including how to choose a name that reflects your image. Chapter two covers the business groundwork, something that very few martial artists really understand how to do properly. It covers advisors (e.g., attorney, accountant) that you might need and how to develop a business plan. Rule number one in retail is location. So is rule 2, 3, 4, 5, and 6... you get the idea. The next chapter not only covers how to find a good location, but also how to figure out what it will cost you, how to negotiate a lease, and how to layout your dojo floor space. Chapter five covers essential legal administrivia like insurance and regulatory compliance.
Chapter six covers student contracts, fee schedules, and hiring employees. Not sure I entirely agree with the author's philosophy here, but the advice is sound nevertheless. Chapter seven covers advertising tools such as brochures, business cards, flyers, and your entrance signage.Read more ›
Well after purchasing this book I took it home where it sat for several weeks before I finally decided to open it up and take a look at it. Now I am sitting here writing this review in hopes that I may be able to have some impact on another person such as myself who may be thinking that already know how to run a martial arts school and therefore may tend to disregard this book. It would be a very profound mistake! Trust me, I did and then I realized after reading this book that I may have run successful martial arts schools, but I could have run them even better had I read this book years ago (if it had been available at that time).
I am on the verge of opening up another school after semi-retiring for a few years and I am glad that I picked up this book and read it before I really got started getting everything put together. Now I admit that I knew a lot of the information that is contained in this book, but I will also admit that there was also a lot of information in this book that I didn't know, or didn't know as well as I should have. Needless to say, I am very glad that I read this book and I am really looking forward to implementing a lot of the things I learned in it.
Is this book perfect? Of course not!Read more ›
The book is filled with new ideas for operating your school as a business without turning it into a belt-factory (Extremely important in my view)!! I highly recommend this book to all who have a dream of opening their own studio some day.
Most Recent Customer Reviews
Excellent book. Good insights. A lot of very good ideas. Probably won't work for all styles but I'm glad I bought it.Published 20 months ago by Some dude
Very informative and very detailed. Kinda intimidating in a good way.Published 22 months ago by Amazon Customer
This book takes you from start to finish to running a successful martial arts school. It's very expansive and leaves no stone left unturned.Published 22 months ago by C. Garvin
Extremely useful I am reading it for the second time and I have it in paper form and on my Kindle so that it is always with me to use as a reference.Published on June 26, 2014 by David Pugh
Well organized, good suggestions you can actually use. I would recommend this book to others setting up a sports club based on members - and kids focused.Published on May 5, 2014 by A. K. Gary
If you are thinking about starting a martial arts school, or want to learn more about it, this is the book for you. lots of good information to take you from concept to opening. Read morePublished on December 30, 2013 by Hans P. Kaiser
This book is a good overview of many topics related to starting and running a martial arts school. I purchased it in 2004 when I took over a school from my instructor. Read morePublished on May 1, 2013 by Bill Pottle
I found this book very useful. You may not need to read it from cover to cover, but many of the sections are filled with some quality information.Published on February 19, 2011 by Kim C. Lino