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Starting & Running Your Own Small Farm Business: Small-Farm Success Stories * Financial Assistance Sources * Marketing & Selling Ideas * Business Plan Forms & Documents Paperback – January 16, 2008
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“Great tips for newbies who need to determine the feasibility of following their dreams, and still helpful to those who have been at it awhile.”ForeWord
“Aubrey leads the agri-preneur from business plan to market research, from USDA guidelines to product pricing and into the strange world of marketing….This book will help farm operators find a plans that works for them.”
“Here is everything you need to know about launching a small agricultural enterprise, from initial start-up to consumer marketing.”American Small Farm
From the Back Cover
With entrepreneurial drive, a practical business plan, and some marketing savvy, you can run a successful small-farm business that brings your products to your target audience. The demand for fresh, local, organic, naturally raised, lovingly crafted, or sustainably produced small-farm products is on the rise. With seasoned farmer Sarah Beth Aubrey as your guide, discover how you can make the most of these opportunities.
Learn how to:
*Develop a viable business plan
*Conduct market research
*Comply with USDA and other food safety guidelines
*Protect your assets
*Determine correct product pricing
*Choose your selling venues: farmers' markets, farmstands, the Web, direct mail, wholesalers
*Create a marketing plan that tells your story
*Adjust and revise your plan as your business grows
Throughout, Aubrey includes profiles of successful farm businesses for inspiration, as well as checklists, contracts, and sample forms to keep you on track.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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So - it's a great book for farmers who don't know much about business, but not a good buy for business people who don't know much about farming.
Unfortunately, while all of her suggestions point to the right steps one has to take to legally run a business, the author really gives very little concrete information. I can understand avoiding state-specific details, but she could touch on Schedule F taxes, how to set up proper farm receipts and keep track of cash income and expenditures, etc. The name and description imply that she will explain the key parts of running a small business. In reality, she gives a brief and distant overview of how to secure financing and wholesale customers if you want to run a large farm with your family.