Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $29.95
  • Save: $5.93 (20%)
FREE Shipping on orders with at least $25 of books.
Only 7 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Starting a Tech Business:... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Very Good
Trade in your item
Get a $3.30
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Starting a Tech Business: A Practical Guide for Anyone Creating or Designing Applications or Software Paperback – April 10, 2012

5.0 out of 5 stars 13 customer reviews

See all 3 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$24.02
$15.20 $14.98

The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
$24.02 FREE Shipping on orders with at least $25 of books. Only 7 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Starting a Tech Business: A Practical Guide for Anyone Creating or Designing Applications or Software
  • +
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Total price: $40.68
Buy the selected items together

Editorial Reviews

From the Back Cover

PRAISE FOR STARTING A TECH BUSINESS

"Alex's book deploys decades of the best ideas towards a practical, immediately usable recipe for building technology-based businesses. I particularly liked Alex's list of challenges entrepreneurs face across the life of the venture, with playful names like The Lawn Gnome of Indolence, The Hydra of Operational Readiness, and The Whale of Scale, to name a few. I also liked the case study that Alex used throughout the book showing exactly how to use the tools in each chapter. This is a big book. But don't be daunted. It dives into the detail that is missing in most other entrepreneurship books to show you how to do it." —TOM KOSNIK, Professor, Stanford University

"Some books on high tech flirt with the details, but this one goes all the way. Alex shows how attention to a highly manageable set of specifics dramatically increases the effectiveness of a tech venture."—JAN LINDNER, former CTO, Sierra Online Games (a division of Vivendi)

"Readers of this book will steer clear of many, many bumps on the road to success." —SCOTT HOFFPAUIR, CTO, BroadSoft

"Starting a Tech Business is both a primer for first-time entrepreneurs and the book experienced execs should keep handy too." —MARK VOGL, Executive Director, Bay Area Video Coalition

Starting a technology-enabled business is cheaper and easier than ever before. Starting a Tech Business supplies the tools prospective entrepreneurs and managers need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Get practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any web-based business idea. You'll learn how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.

About the Author

ALEX COWAN is the founder and CTO of Leonid Systems, a software company providing solutions to the world's largest communications providers. He has worked with companies ranging from start-ups to Fortune 100s, improving their competitive advantage in a fast-changing high-tech landscape. He lives in Aptos, California, and can be reached at www.alexandercowan.com.

NO_CONTENT_IN_FEATURE

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Paperback: 258 pages
  • Publisher: Wiley; 1 edition (April 10, 2012)
  • Language: English
  • ISBN-10: 1118205553
  • ISBN-13: 978-1118205556
  • Product Dimensions: 7 x 0.8 x 10.1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #248,945 in Books (See Top 100 in Books)

Related Media

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See all 13 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
As a venture investor, I think this book is a great step by step, nuts and bolts guide to starting a software business. Rather than a conceptual discussion of agile development or lean startup methods, the author puts the concepts in action by taking the reader through a case study of the product development cycle of a (fictional) software startup. The other useful thing the book does is that it puts the tech development material in context of the business itself with discussions on actually running the business itself, from market sizing to the most crucial element-- hiring the right people.

I found it the book very helpful because it provides investors with a yardstick that that can be used to evaluate the development practices of tech startups. Entrepreneurs who want to start a tech business will like the book because it can serve as cheap tuition that may help them avoid time consuming mistakes or reinventing the wheel as well as help technical and nontechnical founders develop common expectations for the early part of the startup's life.
Comment 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
My business partner and I are in the process of turning a complicated concept into an online application for the education market. We are both experts in our fields but none of us had the experience of turning an idea into a business. We would meet and talk about different aspects but would eventually be lost about where and how we made progress. We needed a systematic method of starting a business. We got some books on startups and entrepreneurship; which were good for understanding some concepts but did not help us much in making progress because they did not provide a system.

Then we got a hold of Alex's book through one of our mentors and it changed the way we thought about how to start a business. To begin with it was structured for companies that wanted to turn a concept into an actual business and included steps to ask the right questions, validate assumptions and build our prototype in an iterative way. Some of the initial chapters make you challenge your assumptions about your product and market so that we can validate our assumptions not only for our own business but also to create a convincing case for talking to others who might be interested about our company.

Alex also uses personas and the book is significantly in tune with design thinking which forces the entrepreneur to understand the target customers and their needs deeply. Coming from Instructional Design, the personas made a lot of sense to me and we formed and reformed personas based on our research and conversations with our actual target customers. We are still making our way through the book as we make progress in our company but it's great to find a blueprint that shows you how you can do it from conceptual development to scaling your application.
Read more ›
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I had the good fortune of being in the audience when Alex delivered a talk based on this book at the Silicon Valley Product Management Association in 2012 - so I had a direct introduction to this book from the author and it was fantastic. What makes this book and Alex's approach unique is that he connects together so many concepts of designing software into a practical system accessible to anyone in the field. Alex gives you confidence that a systematic and scientific approach to understanding customer and user needs and then utilizing the insights gained to design new products actually works! And he has done it! The most important thing for you as a reader is that the book gives you a complete system that you can use as opposed to a bunch of concepts, which is a breath of fresh air as far books on this topic are concerned. And it makes for much easier reading than "The Lean Start-up" and "The four steps to epiphany." Enjoy!
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I will recommend this book to any techies who are interested to understand how to successfully sell their tech or apps. It provides good tips on how to avoid some mistakes made by startups and some advice on how to minimize your opportunity costs, through various interesting analogies in every chapter.

Being a Computer Science student, this book is particularly helpful for many of my projects as I will treat my team as if I was really running a business; how to delegate tasks to people, how timing is of upmost importance etc.. Even if you are not an inspiring technopreneur, this book gives good tips on about just any business.

Although the shape of the book is odd and it doesn't fit into my bookshelf, I suppose that shouldn't be a limiting factor. 5 Stars for the win, Alex Cowan!
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Beautifully laid out and illustrated, "Starting a Tech Business" is a terrific guide for entrepreneurs, intrepreneurs, and any team in the business of building new software products. The books steps the reader through taking an idea, validating it in the marketplace, building a business model around it, developing it, and launching it, and scaling the business. The book is easy to read, easy to understand, and filled with valuable lessons. I also liked that each chapter can stand on its own, so it is very easy to just flip to the chapter that addresses the product life cycle challenge you are trying to address at that point in time.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Starting a Tech Business: A Practical Guide for Anyone Creating or Designing Applications or Software
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Starting a Tech Business: A Practical Guide for Anyone Creating or Designing Applications or Software