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Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manual by [Jonikas, Dr. Donatas]
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Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manual Kindle Edition

4.8 out of 5 stars 44 customer reviews

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Editorial Reviews


In Startup Evolution Curve, Donatas successfully curates,synthesizes, and expands upon existing philosophies pertaining tostartups. Those who possess a desire to take their own nascententerprise to the next level will find tremendous value in the tools heprovides in this book.
David Goldsmith, Author of Paid to THINK, Former NYU Professor, Speaker, Inventor, Advisor, Consultant

Startup Evolution Curve is in the same league with The Four Steps to the Epiphany by Steve Blank and The Art of Start by Guy Kawasaki. I would recommend Startup Evolution Curve to startup enthusiasts, first time or serial entrepreneurs and even to my own kids!

Denis Todirica, Start-upChile Entrepreneur. Forbes 30 under 30

It's like an IKEA guide for building your next startup. Startup Evolution Curve is a detailed, comprehensive, understandable and - most important - deeply practical instruction handbook. Every piece of information is based on more than 1,000 different practices, processes,routines and tips from existing startups. That makes it a must-read when launching your next big thing.

Michal Tomek,
Co-founder & Editor at SlovakSTARTUP

If I would have read this book before creating my first startup, I would have avoided many pitfalls and ton of frustration.
None of the books will keep you away from failure, but this one will definitely help you make better decisions.
Ariel Mizrahi, Serial Entrepreneur & Mentor at StartupMexico

I don't know any book that sums up better the startup evolution and growth than the 'Startup Evolution Curve' by Dr. Donatas Jonikas: The question isn't only what you should do; it's what and when you should do. So, if you are early stage startup founder and already have some innovative ideas, this is one of the most thought-provoking books you should give a try in 2017. Also, if you are looking for in-depth advice about topics such as business feasibility, market experiments, fundraising, product launch,and growth hacking, then this book is again an excellent choice to look for ideas and a different perspective.

Velimir Tasic, Co-founder of ESAA entrepreneurship incubator
Dr. Jonikas combines academic research, observations from studying hundreds of startups, and personal experience to craft a solid framework for taking a new venture from idea stage through solid growth. His advice includes both what should be done, and what mistakes to avoid. He also references a variety of online tools that might
be missing from other "how to" books, even a year or two old. It's a solid reference book for experienced entrepreneurs and a valuable roadmap for first-time founders. It's organised in a way that allows readers to jump into the sections of particular interest, so it isn't necessary to start at the beginning. It is well worth the read!
Akira HiraiManaging Director at Cayenne Consulting, LLC (USA)
The Startup Evolution Curve is filled to the brim with useful tools and insights presented in a very structured way. Simply a great guide for first-time and serial entrepreneurs alike.
Andy Cars, Lean Startup Coach, Founder of Lean Ventures

Startup Evolution Curve is one the greatest books I have read, that not only wisely and realistically touches some of the most intricate pain-points of startups, but also offers an equally wise,simplified and detailed solution. A good thing about this book is that it opens your mind to different possibilities and perspectives. Therefore, I would love to refer it to every startup, aspirant, businessman, and student I know.

Karan Rajani, Startup Advisor & Business Columnist @Yo! Success

Startup Evolution Curve reveals must-know essentials and strategies for early stage startup founders. You just need to read it and implement recommendations relevant to your case step by step. I highly recommend it to every startup founder from idea to the growth stage as a Bible of a startup journey.

Nelli Orlova, Co-founder& CEO at InnMind

Startup Evolution Curve perfectly embodies all that is essential to become the definitive business manual: essential analysis;lean method; hands-on based approach.
Using an iterative and closed-loop process, with tons of visual& practical take-aways, it is highly recommended for startup practitioners.And, as a seasoned business, we will want to keep it on our working desk -because it just goes straight to the point.

Alberto Ratti, Co-Founder BIBA Venture Partners

I hope this book will be an inspiration for many to turn words into action. This informative guide can take a startup at least one step forward to increase the probability of success and I recommend to go for it!

Donatas Smailys, CEO at KTU Startup Space

A very thoroughly researched and, what is more important,personally lived through must read for start-ups and prosperity seekers. Donatas provides us with useful tools to support our creativity and execution process critical especially at the time of growth and expansion. If you want to achieve viralocity and brand affinity, I highly recommend it.

Anna Hejka, Serial Entrepreneur & Founder of VC/PE funds

Startup founders can surely find a complete journey in order to manage a startup, from creating business models upon ideas to developing funding approaches and metrics for new businesses.

Giorgio Ferrari, Co-founder & Startup Mentor at quo·d

It's an engaging book for all startups. The author has put across a lot of case studies which helps in understanding how it was implemented in a particular case. I recommend startups to learn and more importantly implement the strategies outlined in this book.

Arjun S Meda, Startup Catalyst &Entrepreneurship Community Builder

I believe this book does a great job educating the reader about the building phases of a startup from both a theoretical and practical perspective. I found the startup case studies to be extremely useful as it shed light on real life examples. Entrepreneurs,business owners, students in business schools, and anyone thinking of building an innovative business could benefit from this read.

Nunzio Presta, Founder & CEO at BizON Marketplace
Nice structure, great research, and solid foundation for startups that want to understand the details.I think every university student should read it!
Mark Tuttle, Co-founder & CEO at Cryptografx Security Solutions
Donatas gives a clear and concise guide to any entrepreneur or startup wanting success. No stone is left unturned. I just wish I had access to such a great resource in my early-days as an entrepreneur. It would have saved me a lot of wasted time and energy.
Tom Payani, Sales Psychology & NLP Trainer
Startup Evolution Curve is a wonderful practical guide for both young founders and experienced entrepreneurs engaged in startups. I found it a very pleasant read, which creates an impression of not just a manual for those involved in startup development, but more of a hands-onguide empowered with real-life case studies, attached templates to be applied in individual startup business strategies and research activities, as well as suggestions of the modern tools to be used.
Yuliya Tsimokhava, Content managerat VCEE Startups
All entrepreneurs dream of building a successful business. Startup Evolution Curve is undoubtedly a guide and a mandatory reading that will help us to follow the path we idealized at the beginning of our entrepreneurial journey.
Carlos Rubinstein, Founder & CEO at Talentix

Startup Evolution Curve presents a clear scenario to facilitate understanding of the complexities of marketing in early stages of high potential scalable ventures.  This is most valuable information for MBA students and entrepreneurs. Donatas shares important strategies for identifying the business model, and particularly,offers the value proposition in contrast with "cool features", which lead to considerable distractors in our world.
Katherina Kuschel, Ph.D.,  Researcher at Lazaridis School of Business & Economics

Startup Evolution Curve is unique as it is based on real data about 1,000 companies. It reaches beyond plain facts by giving advice, templates and real-life examples. The book covers the whole process of creating a successful startup - from the initial feasibility research to managing company growth and is an excellent read for entrepreneurs.
Boyan Yankov, PhD., Co-founder of Web Motion Ltd

If you are looking for foundations of how to build an innovative business, here it is! It is like a textbook with essential checkup points. Donatas goes straight to the point without any idle talk. I am sure anyone who will start reading this book will just "swallow" it!
Alexander Soloveicik, Serial Entrepreneur & Advisor at Silicon Valley Real Ventures

From the Author

I have written this simple and actionable step by step guide to share my global research findings on how to start a startup business based on innovation or innovative business idea. This is not another one "me too" startup book that only repeats the same ideas of the lean startup methodology, minimal viable product or so popular topic of growth hacking.

There are many marketing books and most of them are really worth reading. Actually, I've read more than 50 books related to startup marketing and development, and it took quite while! :) But now you are looking at a comprehensive guide how to transform your innovative ideas into a profitable and scalable startup business. In order to write it, I've surveyed 1,447 startups in different countries and different development stages. In addition, I had nearly 500 in-depth interviews with startup founders seeking to find out what worked best for them and could be implemented in other startups. I sincerely believe you'll find this startup marketing manual helpful for achieving at least one of three main goals:
  1. Secure your first sales and ensure that you have something that can become a scalable startup business.
  2. Find the most suitable investors for your startup and be well prepared to make a deal with them.
  3. Identify business growth possibilities and employ a growth hacking mindset to accelerate your startup growth at the right time and in the right way.
This startup marketing manual won't save you from all possible failures, but it will definitely provide you with many "Aha!" moments. It's time to test your startup ideas in the right way and build a solid foundation for your startup business.
Take the action and read this book, don't lose the momentum! Cheers!

Product details

  • File Size: 6896 KB
  • Print Length: 338 pages
  • Publication Date: April 5, 2017
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #15,961 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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