From Publishers Weekly
Copyright 2001 Cahners Business Information, Inc.
From the Back Cover
It's never been easier for an individual to start a business. Ironically, it's never been more difficult for that enterprise to survive and thrive. Let The Startup Garden show you how to control your own destiny, first through learning exactly what kind of business will fit your skills and personality and then learning exactly what you need to do to make that business a success.
Any number of books will tell you how to start a business. The Startup Garden shows you how to start your business, one that matches your dreams, hopes, and aspirations with the skills and experience you have acquired throughout your career.
But more than just a "Do your own thing" self-help book, The Startup Garden provides you with concrete examples and strategies for the practical skills and disciplines required to make your enterprise a success. Leading small-business expert Tom Ehrenfeld provides proven, real-world methods to:
- Realize how your particular venture makes money
- Gather information and form relationships with potential customers
- Grow your business by leveraging existing resources and developing the outside support and capital you'll need
- Find great employeesthen set the boundaries necessary to make them great for your business
"The real-life stories in the Start-Up Garden are inspiring and demonstrate that you can do it, too. Tom Ehrenfeld is one of today's most insightful writers on the topic of small business."
Scott Cook, co-founder of Intuit
"With so many books offering startup advice crowding bookshelves, this book is a refreshing change. It goes beyond the dry basics to examine the deeper issues involved in starting a business, from the passion necessary to sustain an enterprise to business ethics and exit strategies."
Lisa Waddle, editor, MyBusiness magazine
"Inspirational, holistic and packed with anecdotes, The Start Up Garden imparts a plethora of sound advice and timeless wisdom. A breath of fresh air that will get you to think about choosing work that will motivate and excite you."
Eric Tyson, syndicated columnist and author of Personal Finance for Dummies and Investing for Dummies
"This book is the start of something new and fresh and powerful. In the next decade you will see the flowering of entrepreneurship as a creative activity, as a way of building a life, and not just a business. This book makes a substantial contribution by giving people permission to think and talk about business in new ways that today they are afraid to."
George Gendron, Editor-In-Chief, Inc. Magazine