To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
Startup from the Ground Up: Practical Insights for Transforming an Idea into a Business Paperback – November 4, 2010
|New from||Used from|
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
Startup From The Ground Up covers much of the same ideas that have been shared by many, but there are also gems in there that pop up and surprise you. The book is chockful of good advice
- Daniel Goh, Young Upstarts
This book covers a lot of topics very quickly and with broad brush strokes. It's the book you would run out and get right after you and your tech buddies finished hashing out a plan for taking over the world with the next revolutionary tech product.
- Ivana Taylor, Small Biz Trends
For me, the power of the book is how Cynthia Kocialski provides a complete overview of the entire start-up process from idea conception to the end customer. The author covers every crucial aspect of the start-up journey, with special emphasis on creating a successful strategy to boost the chances of success.
- Wayne Hurbert, Blog Business World
I think that it's a fabulous first read that will whet your appetite to delve further into the business of creating your start up if you really are an entrepreneur , and gives you some food for thought and questions to ponder as you begin your journey.
- Heather Smith, Acting Balanced
An amazing book geared toward start-ups. There's a wealth of knowledge in the book. It walks through that very early stage, are you even an entrepreneur, determining if you have what it takes to see this through, how investors perceive entrepreneurs, and then it gets in to the actual planning.
- Chris Benjamin, The Rogue CFO
From the Author
First of all, I want to thank every single one of you for having arrived at my author's page. It's no coincidence that you are here. It's yet another step to becoming a thriving and successful entrepreneur.
When I began my own entrepreneur's journey more than 15 years ago, I was naïve. On my very first venture into this world, I got lucky. I organized the right team and targeted a hot new technology. We had the right stuff. Over the years, I've founded a couple more start-ups and worked with more than 25 start-ups companies. After that many start-ups, I've seen the patterns of what works and what doesn't. So I'd thought it was about time to share my experiences and observations with you in my book Startup From The Ground Up.
In my book I offer practical tips and insights for taking a product idea and transforming it into a new business. In Startup From The Ground Up, I want to show you what is important for you to focus on in the early days of your fledging company so you don't make the mistakes that are so devastating.
Top customer reviews
As a business instructor, I understand the complexity starting a business takes. I also understand the overwhelming pride and commitment that comes along with running a successful start-up but it requires good people working alongside you. The author gets it right in this regard. She understands the importance of people because let's face it, we're a society built to serve others. Running a successful start-up is just that: living out the dream and/or passion within you by serving others. Great book!
Start Up from the Ground Up reads like "So You Want to Start a Business?" or "I Have an Idea... Now What?"
Kocialski, a seasoned business vet, speaks from a place of credibility with start up experience dating back to my own infancy, fifteen years and 24 start ups under her belt, but does not speak in a tone that's unintelligible to a business layman like myself. I've never been interested in starting my own business of any kind, but am just interested in gaining new perspective on a new topic. Some sections toward the end of the book (such as outlining what should be covered in a concept plan) would be much more useful for someone more invested in applying that knowledge. Kocialski has mastered the art of presenting information in a way that's understandable and never overwhelming; information is often broken up by real-world examples using well-known companies.
For the average person who is curious about starting their own start up, this book should be their first read. Not only is there good information about the process, there are guides to creating concept and business plans, and links to valuable resources for budding entrepreneurs.
Even if you're not gearing up for a future in business, this book may still be a worthwhile read for you! Business jargon often bleeds out into the everyday world and it may help you navigate a few conversations if you know the difference between a start up and a small business. There's also a few useful sections that explain how search engines operate and ways that advertising attempts to target consumers which can make you a bit more aware of how you're being influenced the next time you take a sales call or view advertisements.
Overall, this book paints a very realistic vision of the start up industry that is easily digestible and a great introductory read for those looking to go into a tech business or those who are seeking investor funds for their own start up.