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Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits Paperback – January 1, 2008
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About the Author
Jeannie Levinson is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio guest.
Top Customer Reviews
All kidding aside, it probably should have read "The Secret Weapon to Your Business Success"
What the book did do, was illustrate the building blocks for any successful marketing plan, where your business doesn't rely solely on the Internet, shopping carts or walk-ins - which is just about 90% of all businesses I can think of. The book forces you to ask a lot of tough questions about your business - questions that, in my experience as a business consultant, are going to make you geometrically more money and reduce your stress.
Instead of trying to scam you into buying something that is not going to help you, the Levinsons offer "common sense" ways of improving your business and they help prevent you being ripped off by expensive or time consuming leads.
Chapter 4, entitled "The High Powered Weapons in Your Office", is where the book really starts getting into the meat. "What is the weapon they are talking about?", you might ask - it's the telephone!
The Levinsons go on to say "there will rarely be as intimate a moment as those you spend on the phone with your customers and prospects." They then offer some no-brainer advice on taking control of your phones - advice, by the way, that I have found to be very true - and also offer excellent worksheets to help you.Read more ›
I had heard the term "Guerilla Marketing several times and finally went to a local bookstore to see what it was. I scanned this book and was unable to put it down.
Jay had coined the term "Guerilla Marketing" many years ago. This reprint was updated for the most relevant marketing ideas in the age of the Internet.
The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum.
A tiny synopsis of a few pearls are below.
A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical.
A "Guerilla Marketer" thinks outside the box.
A "Guerilla Marketer" tracks marketing closely to see what works and what does not. He then drops what does not work and tries to improve on what does work.
A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service.
Customers of a "Guerilla Marketer" are treated better than by other busineses.
Customers of a "Guerilla Marketer" are loyal repeat buyers, and recommend others.
A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business".
A "Guerilla Marketer is patient knowing that there is a long cycle at work.
A "Guerilla Marketer is relentless.Read more ›
Some of the things I knew already but it was a good refresher.
It's worth the cost. 4 stars is a fair rating for what it provides.
Most Recent Customer Reviews
Did I just read a different book from the rest of the reviewers? The content is okay for people who are brand new to marketing but I think there are other books out there that are... Read morePublished on July 25, 2014 by Cameron A. Jones
The best! I have jumped into marketing on the later side of life and found this very helpful. Excellent info!Published on May 15, 2014 by K Mac
Before this book, I felt so clueless about marketing!! It felt like the missing link in my business. Read morePublished on February 19, 2014 by J Bear
This is one of the best understandable guides to marketing your business. Written by the Man who created a small business revolution around the globe. This is the real deal.Published on January 31, 2014 by Amazon Customer
My weak point is marketing. This is filling in the holes in my knowledge. I like what I've read so far (about 25%). At this point I would recommend it. Read morePublished on January 15, 2011 by T. Hollins
Guerrilla Marketing was a very useful text with a lot of good ideas. Well work purchasingPublished on September 17, 2010 by John P. Soderblom