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Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers Paperback – January 1, 2008
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About the Author
Jay Conrad Levinson is the father of guerrilla marketing - the bestselling marketing series in history - as well as 55 other business books. His books have sold more than 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International.
Jeannie Levinson is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio guest.
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I had heard the term "Guerilla Marketing several times and finally went to a local bookstore to see what it was. I scanned this book and was unable to put it down.
Jay had coined the term "Guerilla Marketing" many years ago. This reprint was updated for the most relevant marketing ideas in the age of the Internet.
The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum.
A tiny synopsis of a few pearls are below.
A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical.
A "Guerilla Marketer" thinks outside the box.
A "Guerilla Marketer" tracks marketing closely to see what works and what does not. He then drops what does not work and tries to improve on what does work.
A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service.
Customers of a "Guerilla Marketer" are treated better than by other busineses.
Customers of a "Guerilla Marketer" are loyal repeat buyers, and recommend others.
A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business".
A "Guerilla Marketer is patient knowing that there is a long cycle at work.
A "Guerilla Marketer is relentless.
A "Guerila Marketer takes advantage of the many ways the Internet can be used as the economy here can really be levereged.
Using a calendar is key.
There is much more...Read the qualities of a Guerilla Marketer section and be honest with yourself. If this is not you and you do not want to change, you will be wasting your time reading the book.
I highly recommend this book
Ok I'm back. The book is done. A colleague has also read and liked this. A client is now reading my copy (something ebooks still can't do, i.e. Lend. Amazon's Kindle lending is only a baby step in that direction).
The book was able to tell me very precisely the difference between advertising and marketing. What marketing is. How to change my thought patterns to align with the new marketing methods (which are not major media due to cost and low viewership).
The "200 methods of marketing" that the author touts is a bit overdone, because many were obvious, even to a marketing midget like me. But in that same list were some good ideas.
Again, the book deals with changing your pattern of thinking about marketing. The authors definitely did the job here.
I recommend this book to everyone.
Kudos to the authors.
See my LinkedIn profile for my rant on ebook lending.
Some of the things I knew already but it was a good refresher.
It's worth the cost. 4 stars is a fair rating for what it provides.