- Hardcover: 272 pages
- Publisher: Wiley; 1 edition (June 30, 2014)
- Language: English
- ISBN-10: 1118844386
- ISBN-13: 978-1118844380
- Product Dimensions: 6.3 x 1 x 9.3 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 25 customer reviews
- Amazon Best Sellers Rank: #167,651 in Books (See Top 100 in Books)
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Startup Mixology: Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success Hardcover – June 30, 2014
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From the Inside Flap
Entrepreneurship starts with an idea and a dream: a dream of abetter world for others, and a life less ordinary for yourself.These days, more people than ever are full of world-changing ideasand, thanks to technology, have the means to bring them to life.But many ideas remain just ideas, and many dreams just dreams.
Startup Mixology is first and foremost a book aboutturning your ideas into action. From the cofounder of media companyTech Cocktail, this book covers the basic “ingredients”of winning entrepreneurship. No abstract theories here—itshows you how to tackle everything from idea generation to launchto marketing to funding and how to start getting things done.
Once you’ve taken that first step, the journey has onlybegun. Startup Mixology tells it like it is—andit’s not easy! You’ll learn about the harsh reality ofstarting up: what happens when you offend your customers, get noattention, or run out of money. These are the stories youdon’t always hear in the media.
In the end, Startup Mixology is an optimistic book.You can do this—and you can have fun doing it, too.Every chapter also shows you how to enjoy the journey along theway—because if you don’t, what’s the point of itall? From cake baking to workations to llama parades, you’lllearn how entrepreneurs around the world stay sane, reduce stress,and celebrate the positive. This may seem fluffy, but it’sactually one of the biggest secrets of successful startups.
Inside, you’ll find the stories of companies likeMakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear intheir own words how they survived the startup phase, and learn fromthe straightforward and conversational Frank Gruber, who has metthousands of entrepreneurs and watched them grow theirbusinesses.
In many ways, entrepreneurship will be the most difficultundertaking of your career. But if you can find the right balanceof hard work, support, and celebration, it can also be the mostrewarding. Startup Mixology takes you through the wholeprocess from start to finish, so you can begin the incomparablejourney of turning your great ideas into great startups.
From the Back Cover
“Frank Gruber’s Startup Mixology is a clearand thoughtful distillation of what it takes to take an idea andturn it into a business. I encourage entrepreneurs of allbackgrounds to read this book and apply its lessons.”
—Steve Case, Chairman and CEO, Revolution, Cofounder,AOL, and Chairman, Case Foundation
“Too many entrepreneurs these days are burning out,stressing out, and pretending they have no choice. StartupMixology reminds us all to pause and celebrate the smallvictories—because the game is really a marathon.”
—Gary Vaynerchuk, Bestselling author and Cofounder,VaynerMedia
“Startup Mixology is an inspiring guide to helptake that leap in the right direction. Gruber’s advice ondelighting your consumers and thinking like an entrepreneur isuniquely tailored to fit today’s modern, wiredage.”
—Randi Zuckerberg, Founder and CEO, Zuckerberg Media,and Author, Dot Complicated
“Tech startups are hyped up and glorified lately, andStartup Mixology gives us a reality check: this isn’teasy! The sections on what can go wrong help entrepreneurs avoidgetting blindsided when reality doesn’t live up tofantasy.”
—David Cohen, Cofounder, TechStars
“This isn’t a dry, how-to book. It brings us thestories of startups big and small and teaches by example andinspiration—one of the best ways to teach.”
—Tony Conrad, Cofounder, About.me, and Partner, TrueVentures
“Startup Mixology is a GPS tool for entrepreneursso they can enjoy the leap and avoid burning out. I wish I couldhave read this book before starting my company.”
—Amy Jo Martin, Founder, Digital Royalty, and Author,Renegades Write the Rules
“Startup Mixology helps shine a light on potentialobstacles and pitfalls and takes some of the fear out of makingthat first step.”
—Fred Mossler, at Zappos.com
“Startup success is the convergence of opportunity,aspiration, and agility. No one knows this more than Frank Gruber.By following his lessons and working smart, he will help you becomethe next startup success story.”
—Brian Solis, Digital Analyst and Author,What’s the Future of Business?
Top customer reviews
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You will want to pick it up immediately!!
This is also a must read for politicians at local, state and national levels who are looking for answers on how to create jobs. In one volume, Gruber provides a blueprint for those with that idea that's been waiting to come from their heart to a salable reality. The case studies show paths taken by other startups. These provide a tip sheet for those who want to search for more info about how a company did it.
The author has a writing voice that's easy to follow and to understand. I can see some high school students reading this to satisfy their desire to jump into the world of startups. As one who's on the edge of turning 68, I feel my engine getting revved up by the possibility of white boarding some of my ideas to see if they might work and be marketable to a larger audience.
I hope this is not the last Frank Gruber book.
The examples and case studies don't stop and are the among best I have read.
I also enjoyed reading the narrative about how Frank Gruber started his company Tech Cocktail and some of the interesting characters that he met along the way.