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Startup Nation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business Paperback – May 17, 2005

4.9 out of 5 stars 28 customer reviews

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Editorial Reviews

From Publishers Weekly

Whether it's an idea for a new company or the dream of being your own boss, the brothers Sloan provide the inspiration and information needed to make your business fantasy a reality. Serial entrepreneurs, angel investors and creators of the multimedia company StartupNation-which includes a radio show, Web site (Startup Nation.com), e-newsletter and, now, this book-they are enthusiastic ministers of entrepreneurialism. They offer followers the vision, spirit and plan for achieving their goals. But if you're thinking this "plan" is a business plan, you need to be patient. They spend the first third of the book on developing a "life plan." This full spiritual inventory leads readers through what they really want, who they really are and what they're really prepared to do. One's emotional and physical health will greatly influence the health of one's business, the authors argue, no matter what that business ultimately involves. Once fully assessed, readers are led to decide what business types are best-suited to them-franchising, licensing, etc.-and are given options for pursuing each. The brothers even provide ideas for uncovering opportunities to fill unmet market needs. Only then do they turn to formulating the business plan. Throughout the book, Sloan & Sloan share their own experiences as inventors of the Battery Buddy, along with those of their radio show callers and neighbors. There is no mistaking this book for a business school product-few charts, no formulas. Yet it offers detailed discussions of the same subjects in a genuinely clear, encouraging and well-meaning way.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

The Sloan brothers bring passion and a practical worldly experience to their book. Using their licensing sale of Battery Buddy to Masco Corporation as a springboard, these Michigan-based siblings paint a realistic perspective on business ownership--and a visionary picture as well. Who else would explain the importance and process for creating a "Life Plan"? What other collection would proffer such eloquent principles about work--seeing it as freedom, family, and fulfillment? Where else could a potential entrepreneur pick up the inspiration and the tangible advice, not only from the Sloans and their multimedia SUN but also from the featured "Super Start-Ups" such as Devine Color and SkyDeck. A prescription for renewing your faith in doing your own thing. Barbara Jacobs
Copyright © American Library Association. All rights reserved
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Product Details

  • Paperback: 304 pages
  • Publisher: Crown Business (May 17, 2005)
  • Language: English
  • ISBN-10: 0385512481
  • ISBN-13: 978-0385512480
  • Product Dimensions: 7.4 x 0.6 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #1,032,827 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I've been conteplating the idea of starting my own business...being my own boss. After reading this book I'm pumped up and READY TO GO! It was especially inspiring to hear about other entrepreneurs who are out there and doing it. There are tons of quick little lessons and real-world ideas that I can put into place for my business idea. If you're thinking about starting a business, but you haven't done anything about it - GET THIS BOOK! And the best part, it's such a fun and interesting read that I couldn't put it down...I finished it in one weekend!
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Format: Paperback
I am an information-overload type of person....you better catch me quick or you'll lose me. I read this book cover to cover. Lots of practical, real world examples. Also found a lot of info on their web site, [...] Thanks for the invaluable advice!
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Format: Paperback
I just graduated from college and have been toying with the idea of turning my jewelry making hobby into a business. But with no training in business i had a lot of unanswered questions. I tried this book on a whim and was so pleased to find a resource that answered my questions in a way that i could understand. They broke things down and made the daunting tasks managable and approachable. I was so inspired that I've decided to give my business a try! I would reccomend this book to anyone thinking of starting a business but doesn't know where to start. You'll find it to be a refreshing departure from the typical, boring business books lining the shelves.
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Format: Paperback Verified Purchase
StartupNation is a great book for anyone who ever thought about starting a business but didn't know where to start or lacked faith in themselves. The Sloan brothers provide you with basic steps to get to where you want to be in life; your business plan just falls into your life plan.

They detail different types of businesses, ie. franchise, e-bay, startup, etc. And they tell you strategies for each one with tips along the way.

The book is designed beautifully and never gets boring. Occasionally there are "fast facts" relating to the section you are reading. There are also a lot of quick tip boxes in the margins to break up the monotony of reading straight down the page, left to right the whole way. I never got bored because of this and because the Sloan Brothers used interesting examples of how others started there businesses.

Its true that this is a great motivational book, but you truly must possess the desire to start your own business. If you want to start one, or are considering starting one, I highly recommend this book.
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Format: Paperback
I've been an entrepreneur for the past 20 years and I couldn't agree more with the Sloan brothers' mantra of planning your life first & then you can plan your dream business. I still assess my life annually so that I can have the confidence to continue with my business or make changes as my life situation changes. So chapter 3 is my favorite. It's also really inspiring to read the stories of the 5 Super Startups. Way to go brothers Sloan - now I know what to get all the fathers I know for Father's Day!
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Format: Paperback
If you have an idea or invention and want to work for yourself, this is the book for you. Full of fabulous advice, tips and personal stories from entrepreneurial experts Jeff and Rich Sloan, "StartupNation" has everything you need to get started. Thanks Jeff and Rich!
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Format: Paperback
What the Sloan brothers do best is create a spirit of possibility. No pipe dream fodder here, but rather practical, inspirational and relevent information and advice. I especially like how life planning is encouraged in order to find a good fit for budding entrepreneurs. Reading the book has allowed me to really zone in on what I want out of my life and my career.
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Format: Paperback
Phenomenal read. This is not a typical 'how to' business book. It is not only resourceful, but entertaining and relatable. This book forces you to look at the many different aspects of life that have to be in order to ensure success. `Open for Business' captured my attention immediately. When I was done reading it my first thought was: the only reason why this book would not inspire an entrepreneur is because they are dead!

--- Now if that isn't motivating, I don't know what is! I look forward to the day that I walk through the doors of my own business.
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