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Startup Opportunities: Know When to Quit Your Day Job Hardcover – March 12, 2015
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About the Author
Dr. Sean Wise is an expert on startups & venture capital. He uses this expertise in his various roles as: university professor, bestselling author, international business speaker, and partner at Ryerson Futures, a seed stage venture capital fund and technology accelerator. Dr. Wise has published five books and more than two dozen peer-reviewed research papers and case studies of high-growth startups. Dr. Wise spent five seasons as a consultant for CBC on the mega hit venture reality show Dragons' Den before moving in front of the camera as the host of the Naked Entrepreneur, which airs on the Oprah Winfrey Network. Dr. Wise has been called the Dr. Phil of Entrepreneurship and in 2014, Dr. Wise was named Entrepreneurial Mentor of the Year by Startup Canada.
Brad has been an early stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of Techstars.
In addition to his investing efforts, Brad has been active with several non-profit organizations and currently is chair of the National Center for Women & Information Technology, co-chair of Startup Colorado, and on the board of UP Global. Brad speaks and writes extensively on the topics of venture capital investing and entrepreneurship.
Brad holds Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology. Brad is also an avid art collector and long-distance runner. He has completed 23 marathons as part of his mission to finish a marathon in each of the 50 states.
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At that time, we all thought we had a world beating idea and didn't want anyone to borrow it before we got it to market. As outlined in the book, running in stealth mode is not the recommended approach. Get out there and get some customers - get their feedback, incorporate it into your product, and create something that customers will love. Their endorsement will help it spread like wildfire.
There is a fine line between making sure your product is fully baked before launching marketing and sales and having a product that is "good enough" to start generating interest.
As the authors point out, there are thousands upon thousands of good ideas out there. The real test of an entrepreneur is the execution. The execution is what attracts investors.
Great read - highly recommended
As most people do, I had a lot of questions on how to get started and this book not only helped answer my questions but it highlighted a lot of things that I previously didn't even consider. The concepts are well explained and easy to understand, even if you're not that business savvy...
Overall, I was very impressed. If you're thinking of starting a small business or a startup company, this book is for you!