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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – March 1, 2012
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"The most valuable book on entrepreneurship in the past 25 years!"
— Tim Huntley, An Entrepreneurial Life
"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'"
"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."
"the best $40 investment you make in your startup."
"... The book has material for every type of entrepreneur ..."
"Brilliantly Simple 2-step Process for Success in Products and Services!"
“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
-- Ben Mappen, founder
“truly a blueprint on how to build a Silicon Valley style scalable startup.”
“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
— Scott Hoffman, author, speaker, small business advocate
“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”
-- Derek Thompson, The Atlantic
"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog
"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."
— Conrad Egusa, Brownstein & Egusa
"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."
— Kia Davis, Wamda.com
From the Inside Flap
Power your startup to success with The Startup Owner's Manual.
This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.
Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:
Use the Customer Development method to bring your business idea to life
Conduct your search for a scalable, profitable business model
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Find Product-Market fit
Get, Keep and Grow customers
Fuel growth with metrics that matter
Avoid the 9 deadly sins startups commit most often
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
Top customer reviews
The design/layout can be greatly improved, but the core topic of the book is fantastic. Changed the game for startups.
I found support for many personal understandings which were not in line with recommendations of successful entrepreneurs who belong to different time slots. As the market and investment possibilities change in just a few years, a real theory, like the one described in this book, is required to be prepared to react on current challenges with updated strategies instead of using old and no more relevant tactics.
Most recent customer reviews
I enjoyed also the reference link, illustrations and checklists.Read more