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The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company Tapa blanda – 1 Abril 2012
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The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade.
This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
· Avoid the 9 deadly sins that destroy startups' chances for success
· Use the Customer Development method to bring your business idea to life
· Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
· Identify your customers and determine how to "get, keep and grow" customers profitably
· Compute how you'll drive your startup to repeatable, scalable profits.
- Número de páginas571 páginas
- IdiomaInglés
- EditorialK & S Ranch
- Fecha de publicación1 Abril 2012
- Dimensiones7.68 x 1.18 x 9.45 pulgadas
- ISBN-100984999302
- ISBN-13978-0984999309
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— Tim Huntley, An Entrepreneurial Life
"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'" -- Alexander Osterwalder, author, "Business Model Generation"
"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."-- Patrick Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development"
"the best $40 investment you make in your startup."-- EdSurge
"... The book has material for every type of entrepreneur ..."-- XConomy
"Brilliantly Simple 2-step Process for Success in Products and Services!"-- Kimberly Wiefling, author, entrepreneur
“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
-- Founder
“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
-- Ben Mappen, founder
“truly a blueprint on how to build a Silicon Valley style scalable startup.”
-- Founder
“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
— Scott Hoffman, author, speaker, small business advocate
“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”
-- Derek Thompson, The Atlantic
"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog
"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."
— Conrad Egusa, Brownstein & Egusa
"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."
— Kia Davis, Wamda.com
Contraportada
The Startup Owner's Manual is what it says : a comprehensive, step-by step guide to getting startups right. It walks entrepreneurs through the Customer Development process that gets them out of the building, where customers live, to develop winning products customers will buy.
Biografía del autor
Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners. Steve created the Customer Development methodology that spawned the Lean Startup movement. He teaches entrepreneurship at Stanford University, U.C. Berkeley and Columbia. His blog, steveblank.com, is "must" reading among entrepreneurs. In 2011, Steve created the Lean LaunchPad, a hands-on class using Customer Development to train students as well as elite teams of scientists and engineers selected and funded by the U.S. National Science Foundation. Steve arrived in Silicon Valley in 1978, as boom times began, joining his first of eight startups. After 21 years the results were two deep craters, several "base hits," one massive "dot-com bubble" home run, and immense experiential learning that resulted his first break-through book, The Four Steps to the Epiphany.
About Bob Dorf
Bob Dorf is a serial entrepreneur, founding his first success at age 22 and, since then, six more--"two homeruns, two base hits, and three great tax losses," as he puts it. He's advised and/or invested in a score more startups since. Dorf is often called the "midwife of Customer Development," having critiqued early drafts of The Four Steps to the Epiphany; he and Steve have been friends and colleagues ever since. Entrepreneurial from his teens, Bob received his last W-2 almost 40 years ago, when he quit his editor's job at New York's WINS Radio to launch his first successful startup. When he's not running K&S Ranch Consulting with Steve, Dorf teaches "Introduction to Venturing," on Customer Development and getting startups right, as an Adjunct Professor at Columbia Business School.
Detalles del producto
- Editorial : K & S Ranch; 1er edición (1 Abril 2012)
- Idioma : Inglés
- Tapa blanda : 571 páginas
- ISBN-10 : 0984999302
- ISBN-13 : 978-0984999309
- Dimensiones : 7.68 x 1.18 x 9.45 pulgadas
- Clasificación en los más vendidos de Amazon: nº210,898 en Libros (Ver el Top 100 en Libros)
- nº246 en Iniciar un Negocio
- nº405 en Sistemas Empresariales y Planificación (Libros)
- nº1,299 en Emprendimiento (Libros)
- Opiniones de clientes:
Sobre los autores

Eight-time entrepreneur-turned-educator Steve Blank is credited with launching the Lean Startup movement. He’s changed how startups are built, how entrepreneurship is taught, how science is commercialized, and how companies and the government innovate.
Recognized as a thought leader on startups and innovation, Steve was named one of the Thinkers50 top management thinkers and recognized by the Harvard Business Review as one of 12 Masters of Innovation.
His Harvard Business Review cover story (May 2013) defined the Lean Startup movement.
He teaches his Lean LaunchPad class at Stanford, Berkeley, Columbia and NYU, among others; and created the National Science Foundation Innovation Corps that is now the standard for science commercialization in the U.S. His Hacking for Defense class at Stanford is revolutionizing how the U.S. defense and intelligence community deploys innovation with speed and urgency, and its sister class, Hacking for Diplomacy, is doing the same for foreign affairs challenges managed by the U.S. State Department.
A prolific writer and speaker, Steve blogs at www.steveblank.com. His articles regularly appear in Forbes, Fortune, The Atlantic and Huffington Post.

Bob Dorf is likely the second most knowledgeable Lean and Customer Development expert on the planet, second only to Steve Blank, who developed the methodology and spent a decade extending and refining it. Together with Steve Blank, Bob published The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Today, after two years of near-fulltime research and writing, it’s Amazon.com’s #1 Business/Entrepreneurship bestseller, published in 15 languages worldwide. The 608-page, painstakingly detailed guide is the most comprehensive, rigorous step-by-step roadmap available anywhere, guiding startup founders throughout the world.
Bob Dorf travels the world, helping startups, foreign governments, and major corporations learn how to effectively deploy Customer Development process through intensive 8-10 week training sessions, as well as one- and two-day workshops and hands-on consulting that he conducts repeatedly in Russia, Latin America, and throughout the US. He teaches the Lean LaunchPad program at Columbia Business School, where he is an Adjunct Professor of Entrepreneurship, and has led training sessions at Tech de Monterrey, Mexico, Skolkovo Business School in Moscow, and repeatedly for the government of Colombia and Moscow’s GVA Launch Gurus “Startup Academy.”
Entrepreneurial from the age of 12, Bob received his last W-2 some 40 years ago, when he left a great news editor’s job at WINS Radio in New York to launch his first major startup. Since then, he has personally founded seven companies, including—as he puts it—“two homeruns, two base hits, and three solid tax losses.”
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After listening to the audiobook the Lean Startup, the Lean Startup raised some interesting points, and when I pressed my professor about my doubts before the competition, I got a lot of reassurances. After subsequently getting 3rd place in the competition, I sought to expand what I had heard about in the Lean Startup. I realized that my product concept was so large and encompassing, that it could be applied to various markets, but which market? How should it look? How do I know I'm doing it right? I had so many questions, and the textbooks simply didn't suggest a good route to go. They didn't talk of Customer Development, or the Business Model Canvas. The big question is who are my customers? This is where The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company comes into the equation. This book shows you new ways to go about developing your product, and teaches entrepreneur's the right way to product development. If I had only known about this a few years ago, I might have saved a lot of money in unnecessary product development costs. As I build my next round of prototypes, I feel I have a better chance at success, as I can demonstrate what the customers want. This book is a must have!
Here's some more content of the book:
As Steve Blank says "There Are No Facts Inside Your Building, So Get Outside."(Rule No. 1) Go out and interview the customer. Find out what they want. Don't wait until the last minute. You simply don't want to build a product, based upon wrong assumptions. That's simply a waste of time and money.
Rule No. 6 of the Customer Development Manifesto also says: Design Experiments and Test to Validate Hypotheses. Essentially, you create an experiment to validate your product or target market. In doing so, you'll learn how to make your product better or where to pivot.
These are just a few examples of what's not talked about in the traditional textbooks.
Unfortunately I have to knock it for half a star because of one nagging issue: the publishers did a bad job with the formatting in the book, and that could make it a difficult read -- or at least awkward -- despite the trove of information it contains. It's like someone who designed PowerPoint presentations for a living decided to layout a book that way. So there are a lot of bullets where there could be a different style of callout and the headers for sections aren't consistent. For instance, the author mentions a list of four elements he'll review in more detail. Then each element will have it's own titled paragraph/passage that isn't numbered. But then the next passage after all four has the same style also--wait, is that five elements? Let me go back and check... For an already info heavy book, it makes for awkward reading. Also, I'm not a fan of the switching to semi-bold, san-serif type when mentioning elements solely for digital, but with a black and white book, you can't do something like change the page color.
If v2 of this book was in color, with better and consistent formatting, sidebars for interesting facts, and different page colors to differentiate between, physical, digital, physical/digital, I'd give it SIX STARS!
Opiniones más destacadas de otros países
As an employee, if you're like me you are frustrated by the ham-fistedness and politics of big-money startups that are not 100% customer focused. Most businesses start ups are started by hopping onto a big trend or new platform at the right time. That is fine if you are either very lucky or want to just get by and be a slave to group-think. This book shows you that you can be successful in any market if you just "step outside the building" and stick to a customer-oriented approach. If a start-up rejects your idea to use this book as their core guide or reprimands you for following the steps in this book, I wouldn't work for them if I were you.
compratevi il tomo di carta, non l'ebook
E' un manuale di diverse centinaia di pagine , non un album a fumetti.
senza orecchie , sottolineature, post it e note personali
siete morti.



