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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (DIATEINO) Paperback – March 1, 2012
Enhance your purchase
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade.
This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
· Avoid the 9 deadly sins that destroy startups' chances for success
· Use the Customer Development method to bring your business idea to life
· Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
· Identify your customers and determine how to "get, keep and grow" customers profitably
· Compute how you'll drive your startup to repeatable, scalable profits.
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— Tim Huntley, An Entrepreneurial Life
"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'"
"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."
"the best $40 investment you make in your startup."
"... The book has material for every type of entrepreneur ..."
"Brilliantly Simple 2-step Process for Success in Products and Services!"
“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
-- Ben Mappen, founder
“truly a blueprint on how to build a Silicon Valley style scalable startup.”
“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
— Scott Hoffman, author, speaker, small business advocate
“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”
-- Derek Thompson, The Atlantic
"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog
"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."
— Conrad Egusa, Brownstein & Egusa
"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."
— Kia Davis, Wamda.com
From the Inside Flap
This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.
Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:
Use the Customer Development method to bring your business idea to life
Conduct your search for a scalable, profitable business model
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Find Product-Market fit
Get, Keep and Grow customers
Fuel growth with metrics that matter
Avoid the 9 deadly sins startups commit most often
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
- Publisher : K & S Ranch; 1st edition (March 1, 2012)
- Language : English
- Paperback : 608 pages
- ISBN-10 : 0984999302
- ISBN-13 : 978-0984999309
- Item Weight : 2.65 pounds
- Dimensions : 7.68 x 1.18 x 9.45 inches
- Best Sellers Rank: #135,827 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from the United States
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Unfortunately I have to knock it for half a star because of one nagging issue: the publishers did a bad job with the formatting in the book, and that could make it a difficult read -- or at least awkward -- despite the trove of information it contains. It's like someone who designed PowerPoint presentations for a living decided to layout a book that way. So there are a lot of bullets where there could be a different style of callout and the headers for sections aren't consistent. For instance, the author mentions a list of four elements he'll review in more detail. Then each element will have it's own titled paragraph/passage that isn't numbered. But then the next passage after all four has the same style also--wait, is that five elements? Let me go back and check... For an already info heavy book, it makes for awkward reading. Also, I'm not a fan of the switching to semi-bold, san-serif type when mentioning elements solely for digital, but with a black and white book, you can't do something like change the page color.
If v2 of this book was in color, with better and consistent formatting, sidebars for interesting facts, and different page colors to differentiate between, physical, digital, physical/digital, I'd give it SIX STARS!
I will strongly suggest that the reader to follow the instruction of the author to use this as a reference book instead of rushing through the content.
Apart from startup founders, I find this book to be very useful for product development as well.
The author has lay out the process for the reader to follow. Normally, I will not follow strictly on the instructions of a book. This is the few books that is an exception. The general direction is great.
Do not expect specific step by step instruction for each process. You will need to do your own analysis for your project. Such as the questions to ask so that you can validate a problem or solution.
This is a Fail now fix it type of business planning, It finds all the mistakes you make through bad planning, and fixes them before you really start but it's costly to do it this way.
I learned a different way in college, so I found a different book that worked better for me.
Dislike: not at the moment
Use- bought it as a welcome gift to an Entrepreneur
By BITCOINLOVER on December 15, 2019
Dislike: not at the moment
Use- bought it as a welcome gift to an Entrepreneur
Top reviews from other countries
The book is split into 3 Manuals:
The Startup Owner’s Manual Strategy Guide
The Startup Owner’s Manual for Web/Mobile Channel Startups
The Startup Owner’s Manual for Physical Channel Startups
“A startup is a temporary organisation in search of a scalable, repeatable, profitable business model.” What differentiates startups from established companies is defined better here than I have seen it anywhere else. To understand and live this definition is so important for new companies and it requires a special breed of people that hunger and flourish in uncertainty.
This is an agile world where our goal is to build a Minimum Viable Product. The business and product in those early days go through the same experiences and are almost synonymous. The concept of Minimum and Viable are so difficult to balance but that is the secret.
Throughout the book, there are great formatting and visual techniques used to highlight major points. Graphics help emphasise key processes and examples are used to underpin explanation. The step by step guide appeals to our process minds and helps us realise that while there is a lot of uncertainty there at least is an approach.
Steve has co-authored this book with fellow serial entrepreneur Bob Dorf, and it is epic, both in size and weight, but also in scope. The Startup Owner’s Manual is a solid reference book for creating successful companies, and at 608 dense pages it is not going to be a light read but what it has is value throughout.
If you are thinking of creating a company or a product, either for a physical or web/mobile channel then buy this book, read it, absorb it and refer to it often. The evidential approach to customer development will save you time and money and, hopefully, drive you towards quantifiable product success.
If I had to say anything negative I'd say that it is pitched somewhat at well funded startups with lots of staff and big budgets which might be the case in San Francisco but unlikely for 98% of the rest of us. Despite this the book is still a great guide if you scale some of the suggestions down to fit your own reality - which is what I did.