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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – March 1, 2012
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Customers Who Bought This Item Also Bought
— Tim Huntley, An Entrepreneurial Life
"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'"
"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."
"the best $40 investment you make in your startup."
"... The book has material for every type of entrepreneur ..."
"Brilliantly Simple 2-step Process for Success in Products and Services!"
“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
-- Ben Mappen, founder
“truly a blueprint on how to build a Silicon Valley style scalable startup.”
“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
— Scott Hoffman, author, speaker, small business advocate
“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”
-- Derek Thompson, The Atlantic
"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog
"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."
— Conrad Egusa, Brownstein & Egusa
"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."
— Kia Davis, Wamda.com
From the Inside Flap
This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.
Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:
Use the Customer Development method to bring your business idea to life
Conduct your search for a scalable, profitable business model
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Find Product-Market fit
Get, Keep and Grow customers
Fuel growth with metrics that matter
Avoid the 9 deadly sins startups commit most often
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
Top Customer Reviews
Running a small startup myself, I however would never find time to actually read a book this size - let alone filling out the 42 different checklist at the end. This book suffers, from what we in Europe would call what could be translated to the "American texbook disease". You guys are paid per word when you write stuf, and that shows.
So please Blank & Dorf - next time look to your friend Osterwalder (Businews Model Generation) to se how you can make deep insights easy acessible. I have have no doubt that you're brilliant people, but either you haven't done the Customer Development yourself this time - or startup owners are just not the intended customer.
If you could write something quickly accessible (i.e. shorter), i would be happy to pay the same amount - or even more for such a book. - Just to give you some customer feedback :-)
Best Regards (and I mean it)
Uffe Thorup Thomsen
I feel sort of bad leaving such a low-star rating but people looking for the Kindle version need to something to alert them.
The second thing that makes me lower my rating is simply that the information isn't very original. Steve Blank's book on the four steps to Epiphany set the groundwork for the concepts, but more importantly the "lean startup" methodology is espoused by Eric Reis' book of the same name which was published in September 2011. The book "Running Lean" came out the same week as this book (early March 2013) but goes in to MUCH more depth on how to execute the lean startup methodology in practice.
So, in summary, its decent material but strangely organized. And my suggestion is to read Eric Reis' "Lean Startup" for the concept, and then "Running Lean" for specific execution guidance.
Most Recent Customer Reviews
I also own 4 steps to the epiphany, and this book is just much better and clearer. Great books for an entrepreneurs library. Read morePublished 23 days ago by Ike
If you are considering starting a high-tech company, this is a MUST READ!Published 1 month ago by Amazon Customer
Fantastic book, I love the sketches they use to describe conceptsPublished 1 month ago by J. McCullen
Great book for entrepreneurs. Well written actionable plan is what makes the book extremely helpful.Published 2 months ago by Kindle Customer
If you are considering starting a high-tech company, this is a MUST READ!Published 3 months ago by Jonathan Huie