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The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company Tapa blanda – 1 Abril 2012

4.5 4.5 de 5 estrellas 911 calificaciones

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Opciones de compra y productos Add-on

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups.  The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide.  Why?

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade. 

This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability.  It will help you:
·        Avoid the 9 deadly sins that destroy startups' chances for success
·       Use the Customer Development method to bring your business idea to life
·       Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
·       Identify your customers and determine how to "get, keep and grow" customers profitably
·       Compute how you'll drive your startup to repeatable, scalable profits.  

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Opiniones editoriales

Críticas

"The most valuable book on entrepreneurship in the past 25 years!"
Tim Huntley, An Entrepreneurial Life

"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'"
-- Alexander Osterwalder, author, "Business Model Generation"

"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."
-- Patrick Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development"

"the best $40 investment you make in your startup."
-- EdSurge

"... The book has material for every type of entrepreneur ..."
-- XConomy

"Brilliantly Simple 2-step Process for Success in Products and Services!"
-- Kimberly Wiefling, author, entrepreneur

“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
-- Founder

“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
--
Ben Mappen, founder

“truly a blueprint on how to build a Silicon Valley style scalable startup.”
--
Founder

“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
Scott Hoffman, author, speaker, small business advocate

“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”
--
Derek Thompson, The Atlantic

"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog


"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."
— Conrad Egusa, Brownstein & Egusa

"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."
Kia Davis, Wamda.com

Contraportada

The Startup Owner's Manual is what it says : a comprehensive, step-by step guide to getting startups right. It walks entrepreneurs through the Customer Development process that gets them out of the building, where customers live, to develop winning products customers will buy.

Detalles del producto

  • Editorial ‏ : ‎ K & S Ranch; 1er edición (1 Abril 2012)
  • Idioma ‏ : ‎ Inglés
  • Tapa blanda ‏ : ‎ 571 páginas
  • ISBN-10 ‏ : ‎ 0984999302
  • ISBN-13 ‏ : ‎ 978-0984999309
  • Dimensiones ‏ : ‎ 7.68 x 1.18 x 9.45 pulgadas
  • Opiniones de clientes:
    4.5 4.5 de 5 estrellas 911 calificaciones

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Opiniones de clientes

4.5 de 5 estrellas
911 calificaciones globales
Good book on Entrepreneurship
4 de 5 estrellas
Good book on Entrepreneurship
Like: the book was in a good condition, barely used. I liked it.Dislike: not at the momentUse- bought it as a welcome gift to an Entrepreneur
Gracias por tus comentarios
Lo sentimos, se produjo un error
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Opiniones destacadas de los Estados Unidos

Calificado en Estados Unidos el 10 de mayo de 2014
In my early career I worked for a marketing research firm focused on product development and positioning. The most challenging projects were the times when clients had a point to prove, a not-so-hidden agenda. The most engaging were the times when we courted a concept from the first ah-ha through its convoluted evolution toward an actual offer, and then ultimately saw it succeed. Clearly, I have a bias for data and insight, for continuous learning and applying knowledge to practical solutions. I also have a great appreciation for processes that help bring clarity and while maintaining creativity, processes that aren't too structured. I love this book. In whole and in part. I have found it's a great reference tool. It's also a what-if instigator. Along with their organizing principles, Blank and Dorf bring an agility to what it means to create ANYTHING (product, service, web-based or physical). I am wondering if I can apply some of the concepts to helping our current clients create the culture they want ... why not? Thank you.
Calificado en Estados Unidos el 11 de junio de 2012
Why do I call The Startup Owner's Manual "Disruption Entrepreneurship?" Well...I was a student at the local college, and I was preparing to graduate with a degree in Business Administration with a specialization in Entrepreneurship, and then the college suggested that I participate in the business plan competition. I submitted my business plan and a little while later I was subsequently nominated to compete in the business plan competition. As I was writing the business plan, I must say that I got advice to add "creative elements" to it. Honestly, was the business plan supposed to be accurate or just to make some people happy? As Steve Blank says ..."business plans don't survive first contact with the customer."

After listening to the audiobook the Lean Startup, the Lean Startup raised some interesting points, and when I pressed my professor about my doubts before the competition, I got a lot of reassurances. After subsequently getting 3rd place in the competition, I sought to expand what I had heard about in the Lean Startup. I realized that my product concept was so large and encompassing, that it could be applied to various markets, but which market? How should it look? How do I know I'm doing it right? I had so many questions, and the textbooks simply didn't suggest a good route to go. They didn't talk of Customer Development, or the Business Model Canvas. The big question is who are my customers? This is where The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company comes into the equation. This book shows you new ways to go about developing your product, and teaches entrepreneur's the right way to product development. If I had only known about this a few years ago, I might have saved a lot of money in unnecessary product development costs. As I build my next round of prototypes, I feel I have a better chance at success, as I can demonstrate what the customers want. This book is a must have!

Here's some more content of the book:

As Steve Blank says "There Are No Facts Inside Your Building, So Get Outside."(Rule No. 1) Go out and interview the customer. Find out what they want. Don't wait until the last minute. You simply don't want to build a product, based upon wrong assumptions. That's simply a waste of time and money.

Rule No. 6 of the Customer Development Manifesto also says: Design Experiments and Test to Validate Hypotheses. Essentially, you create an experiment to validate your product or target market. In doing so, you'll learn how to make your product better or where to pivot.

These are just a few examples of what's not talked about in the traditional textbooks.
A 14 personas les resultó útil
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Calificado en Estados Unidos el 1 de junio de 2017
This is an incredible resource for how to get a startup up and running. I've been searching for a how-to guide for years and this was the first that gave a complete roadmap (and many, many, many checklists!). It is information heavy, much like a textbook. And it won't handhold you through certain sections, assuming you have an understanding of basic business practices, management, leadership, securing financing, marketing, etc. But it will show you when and how differently you may implement those tools within the startup timeline.

Unfortunately I have to knock it for half a star because of one nagging issue: the publishers did a bad job with the formatting in the book, and that could make it a difficult read -- or at least awkward -- despite the trove of information it contains. It's like someone who designed PowerPoint presentations for a living decided to layout a book that way. So there are a lot of bullets where there could be a different style of callout and the headers for sections aren't consistent. For instance, the author mentions a list of four elements he'll review in more detail. Then each element will have it's own titled paragraph/passage that isn't numbered. But then the next passage after all four has the same style also--wait, is that five elements? Let me go back and check... For an already info heavy book, it makes for awkward reading. Also, I'm not a fan of the switching to semi-bold, san-serif type when mentioning elements solely for digital, but with a black and white book, you can't do something like change the page color.

If v2 of this book was in color, with better and consistent formatting, sidebars for interesting facts, and different page colors to differentiate between, physical, digital, physical/digital, I'd give it SIX STARS!
A 22 personas les resultó útil
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Opiniones más destacadas de otros países

Traducir todas las opiniones al Español
Amazon Customer
5.0 de 5 estrellas Must have for all start-ups.
Calificado en Canadá el 28 de diciembre de 2023
As an entrepreneur "pounding pavement" is my #1 money-generating activity, but without the right technique to finding a message and a substantive product or service that cuts through the noise and grabs the attention of your one specific customer your only hope is to have rich friends on the inside track (which I do not).

As an employee, if you're like me you are frustrated by the ham-fistedness and politics of big-money startups that are not 100% customer focused. Most businesses start ups are started by hopping onto a big trend or new platform at the right time. That is fine if you are either very lucky or want to just get by and be a slave to group-think. This book shows you that you can be successful in any market if you just "step outside the building" and stick to a customer-oriented approach. If a start-up rejects your idea to use this book as their core guide or reprimands you for following the steps in this book, I wouldn't work for them if I were you.
Eduardo Salas
5.0 de 5 estrellas Imprescindible leerlo si quieres abrir un negocio.
Calificado en México el 21 de febrero de 2019
Excelente compra, un libro que te lleva de la mano para desarrollar el modelo de negocio. En estos momentos lo estoy llevando como literatura de un curso práctico, sus ejemplos son claros y precisos. Si estás queriendo emprender un negocio, cualquiera que sea, este libro debe ser tu biblia.
A una persona le resultó útil
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Vineet
5.0 de 5 estrellas A reference book for budding entrepreneurs
Calificado en India el 28 de mayo de 2019
Steve Blank is one of the writers, thought leaders whose articles I love to read. The start up journey is a roller coaster ride, and the worst and best part is that you have only yourself to blame for the journey and you have to be brutally honest about the decisions you make. Having founded a company and run it for nine years before taking exit, trying for moonshot I have faced the challenges first hand. This book deconstructs the decision making process in founding a start-up and brings in the real practical life stuff in textbook. Its a treasure for any entrepreneur and much needed in 21st century economics.
Giulia
5.0 de 5 estrellas Leitura Obrigatória para Empreendedores
Calificado en Brasil el 6 de diciembre de 2017
Leitura obrigatória para quem quer empreender. Contém detalhes técnicos que irão te ajudar na metodologia para o desenvolvimento de Startups.
A una persona le resultó útil
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Flavio Tosi - Business Exploration
5.0 de 5 estrellas la bibbia
Calificado en Italia el 30 de abril de 2017
c'è scritto tutto passo passo.
compratevi il tomo di carta, non l'ebook
E' un manuale di diverse centinaia di pagine , non un album a fumetti.
senza orecchie , sottolineature, post it e note personali
siete morti.
A 4 personas les resultó útil
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