- Hardcover: 608 pages
- Publisher: K & S Ranch; 1 edition (March 1, 2012)
- Language: English
- ISBN-10: 0984999302
- ISBN-13: 978-0984999309
- Product Dimensions: 8.2 x 1.2 x 10 inches
- Shipping Weight: 2.7 pounds (View shipping rates and policies)
- Average Customer Review: 294 customer reviews
- Amazon Best Sellers Rank: #7,359 in Books (See Top 100 in Books)
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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – March 1, 2012
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"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'"
"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."
"the best $40 investment you make in your startup."
"... The book has material for every type of entrepreneur ..."
"Brilliantly Simple 2-step Process for Success in Products and Services!"
“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
-- Ben Mappen, founder
“truly a blueprint on how to build a Silicon Valley style scalable startup.”
“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
— Scott Hoffman, author, speaker, small business advocate
“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”
-- Derek Thompson, The Atlantic
"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog
"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."
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"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."
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From the Inside Flap
Power your startup to success with The Startup Owner's Manual.
This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.
Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:
Use the Customer Development method to bring your business idea to life
Conduct your search for a scalable, profitable business model
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Find Product-Market fit
Get, Keep and Grow customers
Fuel growth with metrics that matter
Avoid the 9 deadly sins startups commit most often
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
Top customer reviews
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I will strongly suggest that the reader to follow the instruction of the author to use this as a reference book instead of rushing through the content.
Apart from startup founders, I find this book to be very useful for product development as well.
The author has lay out the process for the reader to follow. Normally, I will not follow strictly on the instructions of a book. This is the few books that is an exception. The general direction is great.
Do not expect specific step by step instruction for each process. You will need to do your own analysis for your project. Such as the questions to ask so that you can validate a problem or solution.
Unfortunately I have to knock it for half a star because of one nagging issue: the publishers did a bad job with the formatting in the book, and that could make it a difficult read -- or at least awkward -- despite the trove of information it contains. It's like someone who designed PowerPoint presentations for a living decided to layout a book that way. So there are a lot of bullets where there could be a different style of callout and the headers for sections aren't consistent. For instance, the author mentions a list of four elements he'll review in more detail. Then each element will have it's own titled paragraph/passage that isn't numbered. But then the next passage after all four has the same style also--wait, is that five elements? Let me go back and check... For an already info heavy book, it makes for awkward reading. Also, I'm not a fan of the switching to semi-bold, san-serif type when mentioning elements solely for digital, but with a black and white book, you can't do something like change the page color.
If v2 of this book was in color, with better and consistent formatting, sidebars for interesting facts, and different page colors to differentiate between, physical, digital, physical/digital, I'd give it SIX STARS!
If you are in leadership, investment or management teams of early stage ventures, you need to read this book. Period. Yes - that means you VC guy or Ruby on Rails genius. You will have better perspective and more realistic expectations once you do so, and if you follow the formulas outlined in the book.
Most recent customer reviews
but you have too if you are