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The Startup Pitch: A Proven Formula to Win Funding Paperback – June 12, 2014
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Raymond G. Nasr, Former Director of Executive Communications, Google
Chris' approach is rapid fire, exactly what I find my students expect.
JD Schramm, Lecturer at Stanford Graduate School of Business
This book is a very valuable resource for both a novice founder as well as a relatively veteran CEO to help flesh out the story and then communicate it effectively to potential financiers
Steve Ciesinski, Vice President, SRI International and Angel Investor
Top customer reviews
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About a month ago, we (my team) decided that we have to go for Pre Series A Round. I truly believe that I can nail the pitch and convince VC/Angels to onboard with us. I got to do something different about my Pitch. While I was searching for a perfect pitch book, I came across this book. I read all the reviews for this book.
When I checked Chris website, there are ton of very useful tools/resources available. If we follow his model, we get more clarity about the business too. He teaches about "Sticking to Fundamentals" through this book. Honest to god, I don't want to just raise capital and shut down the business in 2 years(like other Delivery app startups). I think as an Entrepreneur, our vision should be to have rock solid business that can make money by helping someone, somewhere in the world.
I finished this book in 2 days. This book is very simple, straight to the point and the examples he quoted are very insightful. I went back to my last year Pitch deck and compared what Chris has mentioned in his book. I completely audited my pitch decks and figured out where I could have nailed my pitch.
Problem->Solution->Market->Business (Entrepreneur Mindset)
Low Risk->High Return (Investor Mindset)
I wrote this in my Journal and Bathroom Mirror.
I am preparing for my upcoming VC pitches towards end of this month. I will keep you posted on how it goes. I believe I can nail it this time.
Easy to read, straight forward, no non-sense, the right formula is spelled out. So if you don't know how to even start your pitch or just fine tune it, you got to read The Startup Pitch. Not a book you read just once; it should be your reference book on how to pitch. Once you use it, you will want to share it with all your entrepreneur buddies.
Chris Lipp’s book strikes the perfect balance. It gives a structural approach to a clear presentation that enhances the value of your ideas and products. The book is brief (I read it on a Saturday). The information content is high and the real-life examples from Silicon Valley are entertaining and illustrative. Every chapter ends with clear questions that directly help you apply the material to your own presentation.
Every minute I spent reading this book, I simultaneously spent retooling a presentation for Stanford faculty. Whereas my draft merely talked about my ideas, the book enabled me to add story and benefits to my audience. The effects were noticeable. I got more attention during the talk and more relevant questions afterwards, than I was used to, both suggesting that the material had sunk in more. Even better, I felt more confident, as if the improved structure of my talk, had lent its support not just to my story but to me as well.
I recommend this book to anyone who has a high stakes presentation at hand and not enough time to prepare.
Not only he guides you step by step on the right order of ideas, how to pertray them with word by word and imaging; but he also provides links to real life videos where you can see exactly what he means and how those techniques are being used.
After reading and applying this techniques, it's amazing how you can immediately know when a pitch will or will not win funding, competitions, etc. If you are serious about winning funding, this book is a must-have.
Chris Lipp applies his philosophy that "concision is better than content" to pack his easy-to-apply methods into a clear, easy-to-read organizational structure.
The model Lipp describes has helped me better market my own communications business, and I've gotten great feedback from clients when I've shared it to help them improve the way they pitch their startups, or their innovative ideas to management.
If you want to persuasively pitch your startup and earn funding, you will benefit from reading this book.