- Hardcover: 292 pages
- Publisher: Chronicle Books; 12.2.2012 edition (January 2, 2013)
- Language: English
- ISBN-10: 1452105049
- ISBN-13: 978-1452105048
- Product Dimensions: 7.8 x 1 x 9.2 inches
- Shipping Weight: 2.3 pounds (View shipping rates and policies)
- Average Customer Review: 47 customer reviews
- Amazon Best Sellers Rank: #126,317 in Books (See Top 100 in Books)
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The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs Hardcover – January 2, 2013
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"The world needs more entrepreneurs. By taking the hard part of building a business so seriously, this book should help more people get to the fun part-success. David Kidder brings both a writer's mind and a startup veteran's urgency to an entertaining and useful trip inside the minds of today's most successful creators of organizations-both for profit and for purpose." - David Kirkpatrick, founder, host, and CEO, Techonomy Media; author of The Facebook Effect
"By shedding light on the insights of top entrepreneurial minds, David Kidder breaks down the secrets to startup success in simple and actionable terms. The diverse mix of entrepreneurs and the thoughtfully posed questions make for an engaging and inspiring read." - Jennifer Fleiss, cofounder, Rent the Runway
"Kidder, a serial entrepreneur and bestselling author of the Intellectual Devotional series, has assembled what can best be described as the perfect coffee-table book of collective entrepreneurial wisdom. He set out to collect key ideas that have inspired the world's greatest entrepreneurs and asked a number of wunderkinds to explain "key practices, behaviors, and ideas" that allowed them to succeed. Aggregated, the critical ideas expressed are know thyself; keep the focus on your big ideas; build a painkiller, not a vitamin; be 10 times better than the competition; and be a monopolist. The participants-including such luminaries as Steve Case of AOL, Robin Chase of Zipcar, Scott Harrison of Charity: Water, Jay Walker of Priceline, Sara Blakely of Spanx, and many others-provide their advice in the form of a playbook and offer pearls of wisdom such as running lean, firing people when they lose faith in your ideas, and staying ahead of the game. The sheer range of projects and ideas makes this an inspiring look at the process behind the successful startup plan." - Publishers Weekly
"Is entrepreneurship in your blood? If yes, then this is your family album." - Peter Thum, founder and CEO, Fonderie 47; founder, Ethos Water
"From technological entrepreneurs to social entrepreneurs, The Startup Playbook features important tips from top American innovators that will change the way you think about your job, your business, and maybe even your industry." - Alexis Maybank, cofounder and chief strategy officer, Gilt Groupe
"David Kidder writes from experience and passion about what it means to succeed from startup to successful enterprise. Whether old company or new, big or small, Kidder reminds us of the entrepreneurial spirit that can propel many great companies and nations." - Beth Comstock, senior vice president and chief marketing officer, GE
"David Kidder is a master at getting people to reveal themselves. These are all entrepreneurs I have heard from before, but David somehow got them to expose things about themselves-and to distill lessons from their experiences-which no one else has been able to do." - Laurel Touby, founder, www.mediabistro.com
"David Kidder has curated, aggregated, and synthesized an opus for the entrepreneur-whether current or aspiring. The openness with which these great entrepreneurs shared their experiences and insights is an invaluable asset conveniently packaged by Kidder. The Startup Playbook is not some trendy tech book that captures the zeitgeist of the moment, but rather a timeless, actionable reference tool to be read and re-read and kept within reach." - Terence Kawaja, founder and CEO, LUMA Partners
"Bravo! David Kidder's latest book is a gift to aspiring entrepreneurs. His interviews with our era's most successful startup players reveal what we need to know about turning dreams into businesses that last. Readers will benefit from the Playbook's practical advice and the inspiration in every story." - Wenda Harris Millard, president and COO, MediaLink; former co-CEO, Martha Stewart Living; former chief marketing officer, Yahoo
About the Author
David S. Kidder is a serial entrepreneur, co-author of the bestselling Intellectual Devotional books, and the recipient of the Ernst and Young's Entrepreneur of the Year Award. He lives in Westchester, New York, with his wife and three sons. His website can be found at www.thestartupplaybook.com
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Top customer reviews
I dont know how this book isn't more popular.
Will definitely keep going back frequently to remind me of the advise shared here
It was interesting to read Steve Case's story. He is perhaps the most well known of all of the entrepreneurs that Kidder interviewed, but you forget what a visionary he actually was. AOL was launched back in 1985 when only three percent of the American people had Internet access. I'm sure only slightly more knew the Internet existed at that time. Personal computers and laptops were only just catching on.
You can draw some interesting lessons from the group (as Kidder does), but things like first mover advantage still mean a lot and other obvious things like perseverance and hard work play critical roles as well.
The past two decades have truly been an incredible time for entrepreneurs. It will be interesting to see if the next two are as fruitful, particularly if the new Maker Revolution takes off, which promises to change not just how we connect with each other and gather information, but how we work and manufacture things.
The book also kindled in (most) of its participants a high level of candor and personal introspection. Usually these types of entrepreneur profiles are eclectically superficial, just one level deeper than a Frequent Flyer magazine hagiographic bio puff piece. There is some real insight here...and the diversity of the group (from heavy industrial to ZipCar) and the entrepreneur's personalities come through so clearly.
Some of my favorites are Catherina Fake, Chris Dixon, Jeff Dachis, Mark Echo, Lisa Gansky, Robin Chase and Elon Musk. Here's a quote from Tesla/SpaceX's Elon Musk on Unions, it gives you a flavor for the freshness and candor in the book:
I once asked the factory technicians on the floor what
they saw as the best value of unions. They said that if their boss was a
jerk, they had no recourse, but the union gave them a recourse. So I
made the rule, "There will be no jerks here." If one of your managers
persists in being a jerk, fire him. It helps morale, and it's a great way
to minimize people's tendency toward being jerks.