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Startup: A Silicon Valley Adventure Paperback – October 1, 1996

by Jerry Kaplan (Author)

50 customer reviews

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Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

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Editorial Reviews

Amazon.com Review

The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!

From Publishers Weekly

Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry.
Copyright 1996 Reed Business Information, Inc.

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Product details

Paperback: 336 pages
Publisher: Penguin Books; Reprint edition (October 1, 1996)
Language: English
ISBN-10: 0140257314
ISBN-13: 978-0140257311
Product Dimensions: 5.1 x 0.7 x 7.8 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars See all reviews (50 customer reviews)
Amazon Best Sellers Rank: #356,880 in Books (See Top 100 in Books)
- #127 in Books > Computers & Technology > History & Culture > History
- #136 in Books > Business & Money > Processes & Infrastructure > Infrastructure
- #439 in Books > Engineering & Transportation > Engineering > Reference > History

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First-hand account of startup life

ByF. Jameson May 26, 2017

Format: Kindle EditionVerified Purchase

Direct accounting of the rise (and fall) of GO pen computing. A must-read for anyone working for or with startups