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Startup: A Silicon Valley Adventure Paperback – October 1, 1996

4.5 out of 5 stars 41 ratings

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The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!

From Publishers Weekly

Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry.
Copyright 1996 Reed Business Information, Inc.
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Product details

  • ASIN ‏ : ‎ 0140257314
  • Publisher ‏ : ‎ Penguin Books; Reprint edition (October 1, 1996)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 9780140257311
  • ISBN-13 ‏ : ‎ 978-0140257311
  • Reading age ‏ : ‎ 18 years and up
  • Grade level ‏ : ‎ 12 and up
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 7.7 x 5.1 x 0.8 inches
  • Customer Reviews:
    4.5 out of 5 stars 41 ratings

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Kaplan is widely known as a serial entrepreneur, technical innovator, bestselling author, and futurist. He co-founded four Silicon Valley startups, two of which became publicly traded companies. His best-selling non-fiction novel “Startup: A Silicon Valley Adventure” was selected by Business Week as one of the top ten business books of the year, was optioned to Sony Pictures, and is available in Japanese, Chinese, and Portuguese. Kaplan has been profiled in The New York Times, The Wall Street Journal, Forbes, Business Week, Red Herring, and Upside, and is a frequent public speaker.

Kaplan is currently a Fellow at The Stanford Center for Legal Informatics. He also teaches Philosophy, Ethics, and Impact of Artificial Intelligence in the Computer Science Department, Stanford University. He holds a BA (1972) from the University of Chicago in History and Philosophy of Science, and an MSE (1975) and PhD (1979) in Computer and Information Science, specializing in Artificial Intelligence and Computational Linguistics, from the University of Pennsylvania.

Companies co-founded: Winster.com (social games, 2004); Onsale.com (online auctions, 1994); GO Corporation (tablet computers, 1987); and Teknowledge (expert systems, 1981).

Products co-invented: The Synergy (first all-digital keyboard instrument, used for the soundtrack of the movie TRON); Lotus Agenda (first personal Information manager); PenPoint (tablet operating system used in the first smartphone, AT&T's EO 440); the GO computer (first tablet computer) and Straight Talk (Symantec Corporation's first natural language query system). He is also co-inventor of the online auction (patents now owned by eBay) and is named on 12 U.S. patents.

Published research: He has published papers in refereed journals including Artificial Intelligence, Communications of the ACM, Computer Music Journal, The American Journal of Computational Linguistics, and ACM Transactions on Database Systems.

Awards: Ernst & Young Entrepreneur of the Year, Northern California (1998); Governor’s Electronic Commerce Advisory Council Member (under Pete Wilson, Governor of California, 1999); and an Honorary Doctorate of Business Administration from California International Business University, San Diego, California (2004).

Customer reviews

4.5 out of 5 stars
4.5 out of 5
41 global ratings

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Ms. Samanta
5.0 out of 5 stars Fantastic book about the ups and downs of a startup
Reviewed in Germany 🇩🇪 on September 15, 2015