Buy used: $8.00
$3.99 delivery February 14 - 21. Details
Or fastest delivery February 8 - 13. Details
Used: Very Good | Details
Sold by nettextstore
Condition: Used: Very Good
Comment: Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. Items do not include supplemental material (e.g. CDs, DVDs, access codes, or lab manuals) unless noted. Books may contain stickers on the front and back covers. Hard cover books do not contain dust jackets. Items ship within 2 business days.
Access codes and supplements are not guaranteed with used items.
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.

Startup: A Silicon Valley Adventure Paperback – October 1, 1996

4.5 out of 5 stars 41 ratings

New from Used from

The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews Review

The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!

From Publishers Weekly

Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry.
Copyright 1996 Reed Business Information, Inc.
Limited-Time Offer
3 Months FREE of Audible Premium Plus. Get this deal

Product details

  • ASIN ‏ : ‎ 0140257314
  • Publisher ‏ : ‎ Penguin Books; Reprint edition (October 1, 1996)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 9780140257311
  • ISBN-13 ‏ : ‎ 978-0140257311
  • Reading age ‏ : ‎ 18 years and up
  • Grade level ‏ : ‎ 12 and up
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 7.7 x 5.1 x 0.8 inches
  • Customer Reviews:
    4.5 out of 5 stars 41 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Kaplan is widely known as a serial entrepreneur, technical innovator, bestselling author, and futurist. He co-founded four Silicon Valley startups, two of which became publicly traded companies. His best-selling non-fiction novel “Startup: A Silicon Valley Adventure” was selected by Business Week as one of the top ten business books of the year, was optioned to Sony Pictures, and is available in Japanese, Chinese, and Portuguese. Kaplan has been profiled in The New York Times, The Wall Street Journal, Forbes, Business Week, Red Herring, and Upside, and is a frequent public speaker.

Kaplan is currently a Fellow at The Stanford Center for Legal Informatics. He also teaches Philosophy, Ethics, and Impact of Artificial Intelligence in the Computer Science Department, Stanford University. He holds a BA (1972) from the University of Chicago in History and Philosophy of Science, and an MSE (1975) and PhD (1979) in Computer and Information Science, specializing in Artificial Intelligence and Computational Linguistics, from the University of Pennsylvania.

Companies co-founded: (social games, 2004); (online auctions, 1994); GO Corporation (tablet computers, 1987); and Teknowledge (expert systems, 1981).

Products co-invented: The Synergy (first all-digital keyboard instrument, used for the soundtrack of the movie TRON); Lotus Agenda (first personal Information manager); PenPoint (tablet operating system used in the first smartphone, AT&T's EO 440); the GO computer (first tablet computer) and Straight Talk (Symantec Corporation's first natural language query system). He is also co-inventor of the online auction (patents now owned by eBay) and is named on 12 U.S. patents.

Published research: He has published papers in refereed journals including Artificial Intelligence, Communications of the ACM, Computer Music Journal, The American Journal of Computational Linguistics, and ACM Transactions on Database Systems.

Awards: Ernst & Young Entrepreneur of the Year, Northern California (1998); Governor’s Electronic Commerce Advisory Council Member (under Pete Wilson, Governor of California, 1999); and an Honorary Doctorate of Business Administration from California International Business University, San Diego, California (2004).

Customer reviews

4.5 out of 5 stars
4.5 out of 5
41 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on September 9, 2005
2 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on January 23, 2013
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on November 29, 2005
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on April 1, 2008
4 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on August 9, 2008
2 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on September 17, 2008
3 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on March 15, 2014
Reviewed in the United States 🇺🇸 on October 15, 2016

Top reviews from other countries

Ms. Samanta
5.0 out of 5 stars Fantastic book about the ups and downs of a startup
Reviewed in Germany 🇩🇪 on September 15, 2015