- Paperback: 310 pages
- Publisher: CreateSpace Independent Publishing Platform (February 3, 2012)
- Language: English
- ISBN-10: 1468194569
- ISBN-13: 978-1468194562
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.8 out of 5 stars See all reviews (9 customer reviews)
- Amazon Best Sellers Rank: #2,663,809 in Books (See Top 100 in Books)
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Startup Upstart: The Evolution of Idea into Company Paperback – February 3, 2012
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About the Author
David Cummings has been an entrepreneur and business and technology enthusiast for over ten years. In 2001 he founded Hannon Hill Corporation, now an Inc. 500 company and a leading provider of web content management solutions for the higher education and government industry verticals. He has since started four more companies: Pardot, a marketing automation SaaS provider; Clickscape, a technology-driven real estate agency; Rigor, a web performance toolset; and SalesLoft, makers of sales intelligence software. Pardot was named the fastest growing technology company in Atlanta in 2010 by the Atlanta Business Chronicle. David has lectured on startups and technology at Duke University, Emory University, and the Georgia Institute of Technology. He has also presented at the Silicon Valley Web Guild, Advanced Technology Development Center, and the Technology Association of Georgia. He serves on the board of the Atlanta chapter of Entrepreneurs’ Organization and also on the board of Venture Atlanta. A native of Tallahassee, Florida, David earned a Bachelor of Science degree in economics from Duke University and studied at the London School of Economics. David co-authored his first book, Think Outside the Inbox: The B2B Marketing Automation Guide, with Pardot COO Adam Blitzer.
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Top Customer Reviews
David does an excellent job in START UP UP START of condensing his experience into tactics you can take to the bank.
He started his first business in college and several more in his 20s. This is the book about what happened, and there's plenty to learn. What I especially like about this read is that David isn't trying to sell us anything. He's sharing--candidly--what he's learned, which business rules he lives by today, and how to discipline your energies. Along the way, he sprinkles quite a few "don't do's" that I found valuable--like, early on, as you start to scale and think you're not the best sales person, do NOT offload primarily sales responsibility to a pedigreed Sales VP. David's book is the opposite of the slick, salesy, gimmicky books that support someone's "next career." On the contrary, this is the handbook of an engaged, serial entrepreneur in the prime of his career. It's a rare business dairy that's "in the moment" of a currently successful serial entrepreneur and founder--not a has been looking back on his past and trying to make a pretty picture. Its reality basis is extremely valuable for other like-minded, practical entrepreneurs at earlier stages.
Duct Tape Marketing is the most practical marketing book I've ever read and I would say that Cummings' book is similar to this. You will learn tips to make money and save money. Most importantly this book can save you time and build a killer culture that transcends the inevitable highs and lows of entrepreneurship.
I especially like the 50 Tips for Entrepreneurs on p. 284, one of which is "Build Relationships Before You Need Them". Simple but true. Much like Carnegie's "How to Win Friends and Influence People".
The only downside is that I would like to see more graphics, but I won't rob a star for this. For roughly $20 you are tapping into millions of dollars worth of thought, desire and results. Buy it. This isn't some university lecture. This is the real deal.
Think about that for a second: this isn't some book that some "professor" sat down and wrote in 2 weeks on theories or some crazy "new" management hype. This is actual real advice from a real entrepreneur who learned it the hard way -- actually doing it over the past few years.
This book is on my must-read for anyone wanting to start a company, up there with the Lean Startup, and Getting Real / Rework.