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Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours Hardcover – November 8, 2011

by Marc Nager (Author), Clint Nelsen (Author), Franck Nouyrigat (Author)

21 customer reviews

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Tested principles for transforming an idea into a fully operational company

Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results.

The principles described in each chapter will give any business idea a greater chance for success.

Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more
Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster
Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love

Apply these simple actionable principles to launch your own startup revolution.

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Editorial Reviews

Amazon.com Review

From the Book: Pitching for Talent in 60 Seconds
Good Ideas Need Great Talent: Pitch for Talent, Not for Funding

60 seconds is about the length of time you have in an elevator to explain the concept of your company to a total stranger (even less, if you get out on a lower floor). After that minute is up, you’ll start to lose someone’s attention. So it’s best to make those 60 seconds count:

5 to 10 seconds: Who are you?
10 to 20 seconds: What’s the problem your product/service solves?
10 to 20 seconds: What’s your solution?
5 to 10 seconds: Who do you need on your team?
(See the graphic below for more information on each step)

Review

This book is a powerful and valuable lesson in what can be achieved if you put the right people in the same room, with the intent of achieving a single goal. (Will Roney, Bookworm.73, January 2012)

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Product details

Hardcover: 208 pages
Publisher: Wiley; 1 edition (November 8, 2011)
Language: English
ISBN-10: 1118105095
ISBN-13: 978-1118105092
Product Dimensions: 5.6 x 0.9 x 8.4 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review: 21 customer reviews
Amazon Best Sellers Rank: #604,450 in Books (See Top 100 in Books)
- #796 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
- #4551 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Charlene Moskovitz

This book is so terrible it's kind of amazing in a weird, disappointing way.

December 26, 2016

Format: HardcoverVerified Purchase

I wish I could give this book 0 stars. I bought this book hoping for some insights and tactics on experiential learning and immersive business development. Instead, the book mainly contains the following:

--A severe lack of depth, detail, or any useful information I couldn't find in 5 minutes using google.
--Cringeworthy cliches that are mostly mental masturbation for the authors (i.e. "In a world where trust is so rare, it's amazing that we can put on events globally").
--Inconsistent, choppy passages that fail to form a cohesive narrative.

This book is a total waste of money, and creates questions about the validity of Startup Weekend if this is the best book the founders could come up with.

Comment 2 people found this helpful. Was this review helpful to you?

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K. R. Marshall

Credibility?

May 24, 2012

Format: Kindle EditionVerified Purchase

I bought this book based on a friend's recommendation who had been to Startup Weekend and enjoyed it. I made the assumption that the authors were all seasoned serial entrepreneurs with years of experience through thick and thin. Reading the intro, it became clear that their startup story was in starting Startup Weekend itself! The story goes that one of them really wanted to do a startup and began working on one, heard about startup weekend, and decided to join the core group and make that his startup. Hmmm.

To me, the book had a lot of cookie cut, theoretical information that you could find in any entrepreneurship 101 textbook on starting a business but lacked depth.

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Ryan Battles

Overpromises, Underdelivers

April 18, 2012

Format: HardcoverVerified Purchase

Like other reviewers, I picked up this book because of the subtitle, "How to take a company from concept to creation in 54 hours." In short, the solution is "Attend a Startup Weekend." The book itself does not give much information, and is clearly geared towards advertising the Startup Weekend events. I'm a little offended at this because I felt like I wasted money, and my time, to simply walk away feeling advertised towards. Unless you are going to a Startup Weekend and really want to have a preview from the founders, I'd skip this book and grab another startup-based title.

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Kindle Customer

Not what I expected

May 20, 2013

Format: HardcoverVerified Purchase

I needed more than the book gave me. I had to order something else to get me what I needed.

Comment 5 people found this helpful. Was this review helpful to you?

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Robert Ashe

One Star

March 18, 2017

Format: HardcoverVerified Purchase

This book is essentially just an advertisement for their program and doesn't add any value on its own.

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Amazon Customer

Maybe a good book if you're going to one and want to ...

March 19, 2018

Format: Kindle EditionVerified Purchase

Half the book is just talking about startup weekend the event. Maybe a good book if you're going to one and want to be prepared but pretty useless if your not going to one anytime soon.

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Stephen M. Bush

Seriously lacking depth and details

March 18, 2012

Format: Kindle EditionVerified Purchase

While I like the concept of Startup Weekend, the book was seriously lacking depth and details. This book was more of a brochure for the movement instead of a how-to. I suggest reading the Lean Startup instead.

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Scott Sorgent

Good Preparation for the Event

October 6, 2013

Format: Kindle EditionVerified Purchase

I had read some pretty bad reviews about this book before buying, but I needed some clear direction of what I was getting myself into. After reading 60% through, I discovered some great experiences and approaches/processes for developing your startup in a short period of time. It truly is the Startup Weekend concept. I liked the book so far although by the time I attended the Tri-Valley Startup Weekend, I was only 60% through with the Kindle Edition, it was well worth buying. I enjoyed very much and find the examples of how companies approached Idea Validation to be worth it.

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Most recent customer reviews

Inspiring book for anyone who does not know where to start

The target audience for this book is not the veteran entrepreneur who has already seen it all. This is a message in a bottle to anyone with an idea who does not know where to...Read more

Published on April 6, 2014

Pen Name

Definitely don't judge this book by it's cover - you'll be disappointed!!

Sitting in an airport for 1.5hrs I have read this book cover to cover and can assure you it's not worth your investment.Read more

Published on September 11, 2012

J. Richardson

Don't waste your money

Don't waste your time with this book. It is a 200 something page pamphlet on why you should attend a Startup Weekend event.Read more

Published on July 26, 2012

Scott

One long infomercial

Instead of actually outlaying a detailed guide for taking a company from concept to creation in 54 hours like the title suggests, this book just tells you all the great reasons to...Read more

Published on July 21, 2012

Whether you believe in these startups or not, still worth a look.

Good read to get a glimpse of some modern day startup's in their infancy from the outside. IMHO, spending 54 hours (or just a weekend) to pursue a startup idea seems reasonable...Read more

Published on June 6, 2012

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