When I started to read this book I realized just how much we're saturated with stats every day.
I loved the example that showed how reporters can use government statistics to arrive at outrageous headlines like: "The Shocking Increase in Cocaine Use."
Or what it means when educators say that all children need to perform "at grade level." Do you want your child to do so?
Do you run banner ads on your web site? If so, how do you count the number of your visitors to reach the cost you charge?
Are you the biggest e-store in your specialty area? How did you come to that conclusion?
Do you remember any of the statistics you learned in school? Do you ever have use for them?
Well, this nifty little book gives great examples of how anyone can use statistics to prove their case.
But, what I really liked the most is that it's a quick read. Even if you're not a statistical genius, you'll easily grasp the various examples. It's short, to the point, and it's relevant.
Full of charts, graphs, illustrations, and cartoons the book covers everything you'll ever need to know about how statistics are used in the every day world.
Some of what's covered includes:
=> using graphs to prove your point
=> how percentages can lie
=> when is average NOT average?
=> definitions that make your case
=> why making assumptions can make you fail
=> associations & causation - how do they link?
=> confounding -- two or more ways to draw the same conclusion
=> sampling & how to make it work in your favor
=> measurement - can you get the same results more than once?
=> the big picture - how to use many smaller studies to reach your conclusion
Am I telling you to skew numbers to prove your point? No, but you should be aware of how others are doing just that. In the long run it might save your sanity as well as your pocketbook.
My only negative comment -- the price could be a little lower.
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![Statistical Tricks and Traps: An Illustrated Guide to the Misuses of Statistics by [Ennis C. Almer, Louie Joseph Cantal]](https://m.media-amazon.com/images/I/61jYdrZ-YBL._SX260_.jpg)
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