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Christopher H. Sterling

Stay Tuned: A History of American Broadcasting, 3rd Edition (LEA's Communication Series) 3rd Edition

by Christopher Sterling (Author), John Michael Kittross (Author)

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Since its initial publication in 1978, Stay Tuned has been recognized as the most comprehensive and useful single-volume history of American broadcasting and electronic media available. This third edition has been thoroughly revised and updated to bring the story of American broadcasting forward to the 21st century, affording readers not only the history of the most important and pervasive institution affecting our society, but also providing a contextual transition to the Internet and other modern media.

The enthusiasm of authors Christopher H. Sterling and John Michael Kittross is apparent as they lead readers through the development of American electronic mass media, from the first electrical communication (telegraph and telephone); through radio and television; to the present convergence of media, business entities, programming, and delivery systems, including the Internet. Their presentation is engaging, as well as informative, promoting an interest in history and making the connections between the developments of yesterday and the industry of today.

Features of this third edition include:
*chronological and topical tables of contents;
*new material reflecting modern research in the field;
*a new chapter describing historical developments from 1988 through to the current day;
*an expanded bibliography, including Web site and museum listings;
*an updated and expanded glossary and chronology; and
*extensive statistical data of the development of television and radio stations, networks, advertising, programming, audiences, and other aspects of broadcasting.

Designed for use in undergraduate and graduate courses on the history of American mass media, broadcasting, and electronic media, Stay Tuned also fits well into mass communication survey courses as an introduction to electronic media topics. As a chronicle of American broadcasting, this volume is also engaging reading for anyone interested in old radio, early television, and the origins and development of American broadcasting.

ISBN-10

0805826246
ISBN-13

978-0805826241
Edition

3rd
Publisher

Lawernce Erlbaum Associates
Publication date

November 1, 2001
Language

English
Dimensions

7.3 x 2 x 10.18 inches
Print length

976 pages
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Michele Hilmes
49
Paperback
36 offers from $34.32

Editorial Reviews

Review

"...Sterling and Kittross do an admirable job developing a cohesive and complete historical review of the industry....Its tight focus on the industry allows for a depth of information that is exceptional....an excellent textbook for an upper level class in a degree program focused on preparing students to work in the broadcasting industry or a graduate-level broadcasting history class....the book should be considered a required reference for any scholar interested in broadcasting."
―Mass Communication and Society

"In their third edition of Stay Tuned, long the most helpful and comprehensive single-volume history of broadcasting available, Christopher Sterling and John Michael Kittross bring readers up to date on the major trends and developments since their last edition in 1990."
―Communication Research Trends.

"Stayed Tuned is designed to be used as a text for a college or university course, but it is so thorough in its coverage and so well-organized that it can be used several other ways. The text can be used as a chronology (what happened and when) or as a history (what happened and why)....if you're looking for detailed, balanced introductions to virtually all other aspects of American broadcasting this will be a welcome find."
―The Oldtimer's Bulletin

"The authors of this volume went to great lengths to structure their wealth of information into a topical and historical frame. This effort makes reading it a pleasure right from the outset...Both authors have condensed their insight into broadcasting history into this one volume and their passion in pursuing this task can be felt throughout."
―The International Journal on Media Management

"...an excellent textbook for a history of broadcasting course, and could serve a variety of other courses as a main or supplemental text....much of the pleasure of reading this book lies in the view it affords of the establishment and evolution of a form of mass culture in the United States. Contemporary photographs, advertising, and programming excerpts provide insights into 20th-century American history as much as they provide insights into the history of broadcasting."
―Antenna

"Stay Tuned is the best single-volume history of American broadcasting in print!"
―Michael C. Keith
Boston College

Product details

Publisher ‏ : ‎ Lawernce Erlbaum Associates; 3rd edition (November 1, 2001)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 976 pages
ISBN-10 ‏ : ‎ 0805826246
ISBN-13 ‏ : ‎ 978-0805826241
Lexile measure ‏ : ‎ 1510L
Item Weight ‏ : ‎ 4.45 pounds
Dimensions ‏ : ‎ 7.3 x 2 x 10.18 inches

Best Sellers Rank: #2,578,232 in Books (See Top 100 in Books)
- #260 in Radio History & Criticism (Books)
- #483 in Journalism
- #978 in U.S.Congresses, Senates & Legislative

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Christopher H. Sterling

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Chris Sterling has taught media and public affairs at George Washington University in the nation's capital since 1982. Before that he served as a senior staffer at the Federal Communications Commission for nearly two years, and during the 1970s taught at Temple University. He did his degrees (political science as an undergrad, then masters and PhD in mass communications) at the University of Wisconsin-Madison, conveniently in the same town where he grew up--and met his future wife. His professional interests include the history and policy of electronic media and telecommunications, while among his (too many) other interests are civil aviation (airline history), the history of Washington, DC, passenger lines and liners, classic cars of the 1930s, and even the history of castles and fortifications. He loves the mountain west (though he only lived there for one year) and traveling, though as we all know, getting on an airplane isn't fun anymore. He lives in Northern Virginia near Washington, DC, in a book-filled home not far from his two daughters and granddaughter.

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4.3 out of 5

4 global ratings

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Bonnie Hayes

The book is a little bit over kill and a lot boring.

Reviewed in the United States 🇺🇸 on September 9, 2013

Verified Purchase

If you the encylopedia version of tv or radio and no exciting information, this is it. I wanted a book to pull info from to lead my Broadcast video classes disucussions, and this it not the best one. It reads a little like a computer instruction manual - very dry.
The book did come in good condition, with some passages highlighted, which helped to see what the previous reader found relevant.

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Trung V. Tran

Five Stars

Reviewed in the United States 🇺🇸 on December 26, 2014

very good

Essential Radio History

Reviewed in the United States 🇺🇸 on July 20, 2014

A valuable and comprehensive review of the development of radio. Unfortunately this latest edition is over ten years old and therefore cannot provide the the provide the latest developments in the field.

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