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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, ... (Clarendon Lectures in Management Studies) 1st Edition
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"[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms."--Strategy+Business (named a 2011 Best Business Book)
About the Author
Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.
Top Customer Reviews
I am in the business of technology and management strategy consulting and think his ideas have enormous value to any executive grappling with the implications and opportunities of cloud-computing enabled business. His six principles are easy to grasp. They are deceptively simple and are particularly powerful in a commercial and public sector business climate of austerity where new business models are emerging that will fuel our next growth cycle, but are disrupting incumbents. The introduction of cloud computing is beginning to have a disruptive effect on a wide range of business. Living through that disruption in day-to-day business can make it hard to see the bigger patterns at play and think through what the future state will look like. Professor Cusumano's elaboration of the platform/complementer services model with his excellent historical context and current market analysis makes it much clearer where we are headed in my industry and to seize emerging opportunities.
I purchased the book based on an Amazon recommendation and I am very grateful I did. The book is written in a more academic style than is typical of the more popular style business and management books. In fact, I picked it up and sat it down several times before committing to the book. It is not a book designed to skim. It requires concentration and focus to understand how Professor Cusumano has reached the conclusions he has. His ability to characterize the current disruptive innovation cycle in the information technology business using his analysis of the history of both the information technology and automotive industry is excellent.Read more ›
As the book's title indicates, Cusumano is concerned with success over the long term. He writes, "I concluded that a handful of principles -- I have chosen six -- appear to have been essential to the effective management of strategy and innovation over long periods of time." It's worth noting his use of words like appear and I concluded, which admit subjective judgment, rather than claiming a measure of truth or scientific precision. Indeed, there's no pretense of conducting quantitative analysis in this book; rather, it represents an effort to seek patterns from in-depth case studies.
The first two principles describe fundamentally different ways of thinking about strategy and business models. Platforms, not just products draws on the successes of Toyota and Microsoft to illustrate the power of a strategy that generates complementary products, builds positive feedback, and makes incumbents harder to dislodge. In both companies, global leadership was based on the ability to create platforms, not just stand-alone products.Read more ›
In his career the author has studied the software and automotive industries. The staying power in the book's title refers to sustainable competitive advantage. The author presents six themes (e.g. think about product platforms, think about services in addition to products), which will aid in that quest. They are interesting but a bit too mundane and the presentation is very verbose. Unfortunately, he has not reached beyond his own research to theorise about the changes. Still, the six themes represent an interesting summary based on his own research
This book was first given as the "Clarendon Lectures in Management Studies" in Oxford. One person is chosen each years so it is a good idea to keep track if you are interested in management theory. The more recent lectures are on youtube. A book is supposed to follow a year after the lecture, but most academics seem lazy so it will take them more than five years to complete the book. The current author is an efficient exception.
A book based on a lecture cannot be expected to be very good, but it might contain some interesting ideas. I give the current book three stars, which is quite high for a Clarendon lecture book. Still it is quite generous for this book.
Most Recent Customer Reviews
Definitely a recommended book for strategy and technology practitioners. Although its content can become quickly outdated due to the fast-moving tech industry, the six principles... Read morePublished on March 1, 2014 by Patricio O. Gorman