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Step Into the Spotlight!- 'Cause ALL Business is Show Business! 1st edition Edition

4.7 out of 5 stars 38 customer reviews
ISBN-13: 978-0978191306
ISBN-10: 0978191307
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Editorial Reviews

From Publishers Weekly

A former litigation lawyer, the one-name coaching dynamo left the corporate world to pursue a career as an actor and singer, and now she's on a mission to "show business how to use show business to get business." In a conversational style aimed at media-shy entrepreneurs and CEOs, Tsufit breaks down the rules of stage and film into easily understandable tips and slogans. Business is a seduction, she says, and the trick is to get the customers to come to you. While her basic idea is sound, Tsufit seems more at home with catchphrases than content. "Put on your own show," she exhorts, and "make your name the star attraction"-but she doesn't always show the reader how. Her most practical advice is about developing a 30-second script about your business, to be delivered whenever occasion demands. Though she's more of a cheerleader than a hands-on instructor, Tsufit herself provides a convincing role model. The book is infused with amusing anecdotes and examples of her own "inner chutzpah," which are just as instructional and fun to read as the lessons that she extracts from them. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

A former litigation lawyer, the one-name coaching dynamo left the corporate world to pursue a career as an actor and singer, and now she's on a mission to "show business how to use show business to get business." In a conversational style aimed at media-shy entrepreneurs and CEOs, Tsufit breaks down the rules of stage and film into easily understandable tips and slogans. Business is a seduction, she says, and the trick is to get the customers to come to you. While her basic idea is sound, Tsufit seems more at home with catchphrases than content. "Put on your own show," she exhorts, and "make your name the star attraction"-but she doesn't always show the reader how. Her most practical advice is about developing a 30-second script about your business, to be delivered whenever occasion demands. Though she's more of a cheerleader than a hands-on instructor, Tsufit herself provides a convincing role model. The book is infused with amusing anecdotes and examples of her own "inner chutzpah," which are just as instructional and fun to read as the lessons that she extracts from them. (Apr.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --Publishers Weekly (Feb. 2008)

"Getting noticed is the first thing one needs to do before they do anything - because if it's done when no one is watching, there is no point to it in the first place. "Step Into the Spotlight!: A Guide to Getting Noticed" is a guide for businesses to help their brands get into the public eye, because knowing of your product's existence is literally half the battle. "All Business is Show Business" is a claim stated on the books cover, and it's all too true. A take on all of advertising with thoroughly researched advice, "Step into the Spotlight: A Guide to Getting Noticed" is highly recommended for anyone in charge of a new product and for community library business shelves." --Midwest Book Review, May, 2008

A take on all of advertising with thoroughly researched advice. Getting noticed is the first thing one needs to do before they do anything - because if it's done when no one is watching, there is no point to it in the first place. "Step Into the Spotlight!: A Guide to Getting Noticed" is a guide for businesses to help their brands get into the public eye, because knowing of your product's existence is literally half the battle. "All Business is Show Business" is a claim stated on the books cover, and it's all too true. A take on all of advertising with thoroughly researched advice, "Step into the Spotlight: A Guide to Getting Noticed" is highly recommended for anyone in charge of a new product and for community library business shelves. --Book Review
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Product Details

  • Hardcover: 288 pages
  • Publisher: Beach View Books; 1st edition edition (April 8, 2008)
  • Language: English
  • ISBN-10: 0978191307
  • ISBN-13: 978-0978191306
  • Product Dimensions: 6 x 1.1 x 8.9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #828,737 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Lois Lain VINE VOICE on August 31, 2008
Format: Hardcover
Tsufit may be quite compelling in person, but her book is all sizzle and no meat. I don't know if she was afraid of giving away her trade secrets, but there was a lot of telling and very little showing. While her recommendations were sound ("Find your unique voice!" "Use humor!" "Use props!") the concrete examples were few and far between.

What would have really helped in this book is real-life examples from A to Z of the clients she has helped. Instead of just telling us a client revamped her 30-second intro to make it more lively, show us the before and after. Instead of telling us to find our own voice, give an example of how to do that. Instead of telling us to "make the sound guy our best friend," explain what we should be looking for.

And the use of "gonna" and "hafta" and "'em" is downright annoying in writing. I don't care if people talk that way -- they don't READ that way.
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Format: Hardcover
When you think about reading a business book you often wonder if you are going to be able to make it through it. That is NOT the case with Tsufit's "Step into the Spotlight". It is such a fun read! But even more important than that she gives you practical ideas that you can put into practice. She helps you not only think outside of the box, but think outside of yourself, so you really find the authenitic you. And any great product or service starts with You in the Spotlight.
From The Successinator Laura Johnson
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By Paul on October 18, 2011
Format: Hardcover
I recently met Tsufit at an online marketing event. She made an amazing first impression, which proved to be representative of her personality each time I had the pleasure of talking with her. I host an online video podcast show and I was able to sit interview her on camera. I decided to pick up a copy of her book and I have to tell you I was instantly impressed with her humor, knowledge and ability to connect with me as I related her experiences to my own life, simply through her writing. For anyone wanting to learn how to position themselves as a leader and learn to "step into the spotlight," this is a must read. You may never have the privilege of meeting her in person, but I can assure you her personality will shine through her words, so you'll feel as if you're getting the whole Tsufit experience. I highly recommend this book to any entrepreneur who wants to take their business to a new level. Here's the recent interview where my partner Jimmy Tango and I get to hear from her about her book and her perspective on business: [...]
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Format: Hardcover Verified Purchase
"Step Into the Spotlight" is a book jam-packed with enthusiasm for entrepreneurs who want to be the star of their own show. A successful business is an extension of the star who creates it, and Tsufit writes for those of us who have already spent some time figuring that out. Now we're ready to shine, and the energy rush in this book gives us the support to do that! Tsufit's style is casual and accessible - refreshingly humorous. If you want to be the star of your show, you will get a lot out of this book. If you think you'd rather play the supporting role, maybe this book will change your mind.
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Format: Hardcover
This book is absolutely awesome. It is a great guide for newbies or seasoned professionals who want to take their business to the next level. It is chalk full of constructive ideas on how to make yourself stand out in a crowd and get noticed. I would highly recommend this book to those of you who want to attract more business, obtain more qualified leads, and convert those leads into long-terms customers and clients who will always follow you wherever you take your business.

Robert Bafaro
Private Investment Club (Markham Chapter Leader)
rbafaro@privateinvestmentclub.ca
[...]
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Format: Hardcover
Whenever I read a book, I make folds in the pages I want to review. In Tsufit's excellent book, there are dozens of marked pages, all meant to be reviewed and studied. If you want your name to become a brand, this is for you. 'Step Into the Spotlight' is nicely written in an easy-to-understand manner. One of her subject headings is: 'Do It By The Book.' My suggestion is: 'Do it by her book.' You will be pleasantly surprised. Richard Campbell
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Format: Hardcover
Step Into the Spotlight!- 'Cause ALL Business is Show Business!

This book is an Oscar! A must-read academy for any entrepreneur, independent professional or CEO who wants to get noticed, get heard and attract more clients. You know a book is worth it's gold when passages stick long after you put it down. Brimming with tips, stories and energy. It's smart, savvy, refreshingly bold. Tsufit shows you how to become the star you were born to be!
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Format: Hardcover
Absolutely amazing book. It is uplifting, inspiring and with emphasis on the important and necessary act that you as an entrepreneur need to master if you want to increase your level of success. Step literally into the spotlight, proudly and enjoy the moments or continue standing in a dark corner of the entrepreneurial stage where nobody notices you - it's your choice. Brilliant. Bravo.
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