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Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy 1st Edition

4.4 out of 5 stars 25 ratings

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Editorial Reviews

Review

"In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up."
–John Gaeta, Creator, Inventor, Executive

“Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical.”
–Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium

"A comprehensive tour of vital contemporary metaverse discussions!"
–Neil Trevett, President, The Khronos Group

“Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions.”
–Alec Lazarescu, Founder, VerseTech Metaverse

“The next chapter of human existence is being formed right now, and as you Step into the Metaverse you’ll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self-expression”
–Justin W. Hochberg, CEO & Founder, Virtual Brand Group

"Mark has created a comprehensive introduction covering the history, the current state and a look into the future of the metaverse. This book is a fantastic dive straight down the rabbit hole whilst wearing a jet pack, and you'll come out the other side fully able to work out what it means for you, and your company or organisation."
–Paul Hamilton - Ogilvy Managing Director Growth & Innovation and Founder of metaverse design agency vTogether

“I've been obsessed with the Metaverse since I first read Snow Crash many years ago. I've written thousands of words on the Metaverse, work in the industry, built VR experiences, and write a weekly newsletter covering the topic.... and yet I learned so much from Mark's book. There were still whole aspects of the Metaverse I hadn't considered. Even if you think you're educated on the topic, pick up the book. You'll come away from it filled with new things to research and explore, new connections you hadn't made in your mind yet.”
–Daniel Sisson, Writer, consultant, and XR developer

“Van Rijmenam provides an extremely thorough explanation of the many facets of the metaverse. If you're just starting to learn about the concept or you are already well-versed in some of its pieces but want to see the 10,000-foot gestalt, this book will be illuminating.”
–Rabindra Ratan, Associate Professor and researcher of metaverse technologies (i.e., avatars, online games, VR) since 2005

“A comprehensive and candid coverage of the opportunities and challenges posed by the metaverse and Web 3. A must read for entrepreneurs and business leaders.”
–Avinash Kaushik, Founder & CEO, Waka Metaverse Suite

Step into the Metaverse is a timely book as Web3 unfolds into a third dimension that promises new ways to interact, collaborate, and engage with other individuals, products, services, entertainment and more.”
–Raghu Bala, CEO, NetObjex

“[Mark van Rijmenam’s] illuminating book on the beginnings of the metaverse is a light in the darkness for the curious and the bold.”
―Matthew Brewbaker, CEO, VEU Inc., Enterverse

“Van Rijmenam takes us on a journey through the state of the art in the metaverse, exploring both the myriad opportunities presented by this evolution of cyberspace, as well as threats to its potential, including a lack of standardisation and regulation. This nuanced exploration of the fledgling industry is a must-read for anyone interested in the space, demonstrating The Digital Speaker's deep knowledge as one of its first inhabitants.”
―Sam Johnston, investor and CEO, Acumino

From the Back Cover

Praise for Step into the METAVERSE

In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up.”

―John Gaeta, Creator, Inventor, Executive

“Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical.”

―Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium

“A comprehensive tour of vital contemporary metaverse discussions!”

―Neil Trevett, President, The Khronos Group

“Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions.”

―Alec Lazarescu, Founder, VerseTech Metaverse

“The next chapter of human existence is being formed right now, and as you ‘step into the metaverse’ you’ll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self expression.”

―Justin W. Hochberg, CEO & Founder, Virtual Brand Group

An insightful and eye-opening peek into the future of the internet

Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy is a startlingly incisive and thought-provoking exploration of how the digital world, as we know it, will fundamentally change as the metaverse comes into its own. Poised to impact the everyday experiences of people, companies, and societies around the world, the metaverse offers us the opportunity to be who we want to be and where we want to be, all at a moment’s notice. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It’s also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (May 20, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1119887577
  • ISBN-13 ‏ : ‎ 978-1119887577
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 6 x 0.58 x 9 inches
  • Customer Reviews:
    4.4 out of 5 stars 25 ratings

About the author

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Dr Mark van Rijmenam is The Digital Speaker. He is a leading strategic futurist who thinks about how technology changes organisations, society and the metaverse. Dr Mark van Rijmenam is an international keynote speaker, 5x author and entrepreneur. He is the founder of Datafloq and the author of the book on the metaverse: Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, detailing what the metaverse is and how organizations and consumers can benefit from the immersive internet.

He is the publisher of the ‘f(x) = e^x‘ newsletter, read by thousands of executives, on the future of work and the organization of tomorrow. The Digital Speaker has spoken in 25 countries across the globe and collectively inspired over 100.000 managers, directors and C-level executives.

Dr Van Rijmenam is one of the leading voices in technology and known for his candid, educated and balanced views on how technology can benefit but also threaten society. Van Rijmenam's mission is to help large organisations and governments benefit from innovative emerging technologies, while ensuring that it is done ethically and responsibly. Recently, he founded the Digital Futures Institute, which focuses on ensuring a fair digital future for everyone. The research institute uses innovative storytelling to deliver a deep understanding of digital technology and its long-term implications for all levels of society.

You can connect with Mark on LinkedIn, Twitter, or YouTube. If you would like to talk to Mark about any advisory work or speaking engagements then you can contact him at https://TheDigitalSpeaker.com

Customer reviews

4.4 out of 5 stars
4.4 out of 5
25 global ratings

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Ian Foster
5.0 out of 5 stars A must have book. Very consise and crammed full of useful info
Reviewed in the United Kingdom 🇬🇧 on May 8, 2022
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Amith
5.0 out of 5 stars The ONLY step you need to take
Reviewed in the United Kingdom 🇬🇧 on June 22, 2022
Mr. A. Nadarasa
5.0 out of 5 stars Masterpiece
Reviewed in the United Kingdom 🇬🇧 on May 16, 2022
Simone Puorto
5.0 out of 5 stars An educated and pragmatic view, w/out the sensationalism and spectacularization most writers feed us
Reviewed in Italy 🇮🇹 on September 11, 2022
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Simone Puorto
5.0 out of 5 stars An educated and pragmatic view, w/out the sensationalism and spectacularization most writers feed us
Reviewed in Italy 🇮🇹 on September 11, 2022
I've been "flirting" with the idea of the metaverse (or "a" metaverse, depending on where you stand on the subject) since the '90s. First, by reading about it in the books of my favorite novelists (such as Dick and Gibson), and then, by getting more and more involved with the first wave of "digital anarchists" and "cypherpunks" (and no, I haven't spelled it wrong).

Therefore, what we're living today is a teenage dream that came true for me. However, history has a tendency to repeat itself, and we need to be extremely cautious with what we're building because the metaverse can either be dystopian or utopian, and it all depends on what we do TODAY.

Mark's book provides an educated view on the topic without the trite sensationalism and spectacularization we often read when someone talks and write about the metaverse. It says some truths that metaverse speculators will not like ("The concept of artificial scarcity when it comes to digital real estate does not make sense"), and some psychologists will not understand ("Although virtual reality is a solitary activity, it is by no means a solitary experience").

Mark highlights the need to "teach" Metaverse-natives and Metaverse-Illiterates alike, and I agree.

What I can guarantee you is that even if you know nothing about the metaverse and think it is just another attempt to recreate "Second Life" (BTW: it's worth remembering that SL's gross domestic product is still at around $600 million..., can you say the same about your company?) or just a passing fad, this book makes you rethink what you (think) you know.

Of all the (many... too many?) books I've read on the subject, this one went straight to my top three.
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