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Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide for Coaches
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Top Customer Reviews
This book, though short, is succinct and very useful, very rich in content---a great guide for coaches who are wanting to begin marketing their practices. Marketing information is hard to organize, because as a coach, you really just want to know what you need to know to make your practice successful, and not a lot more than that. If you agree with me, this is the book for you.
There are lots of resources for coaches who want to delve deeper into any particular type of marketing---for example, running teleclasses---but enough basic information so that you can get started, along with time estimates, cost estimates, and estimates as to how long you would have to do any particular activity before it becomes profitable.
I really appreciated the Resource section in the back of the book covering Internet sites for sources from everything from headsets for the telephone, to e-book resources, to credit card merchants and alternatives like PayPal, etc. The Resource section is for the most part specific just to coaching, and the more general resources are useful, too, unlike some appendices.
There are assignments throughout the book for those people who enjoy exercises to assist you in actually DOING the things you need to do to market your practice. The assignments seemed good, but am using the book as a sourcebook to help me to brainstorm, so I just read over them for ideas. I cannot imagine anyone going through and doing these exercises, though, and by the end of the book NOT having a thriving practice.
This is definitely the best book I have ever read on marketing for coaches! I can't imagine how it could have been written any better or how it could have been any more helpful unless the author did the marketing FOR me :)
The author has her own successful coaching business. And this book includes her story about building her coaching business. She tells us what didn't work for her and what has worked for her. She gives us all kinds of insight into what to think about and do when starting your own coaching business.
Interestingly, she has a program she sells through her coaching business that goes something like this:
1. Describe what you want
2. Explore your options
3. Create your game plan
4. Implement your plan
5. Reach your goal
This program she sells is generic. It is the same program I use when I counsel people at SCORE as to how to start a business. I have my clients: (1) Describe the business they want to create, (2) Do market research, (3) Prepare their 25-35 page business plan, (4) Implement their plan, and (5) Meet their revenue targets timely.
This book tells the reader to do the above five things to start and run a coaching business. And then there is the wonderful list of resources at the end of the book on marketing, Web sites, newsletters, articles, ebooks, public speaking, networking, etc.Read more ›
Most Recent Customer Reviews
Good guideline book for the profession and practice of coaching.Published 15 months ago by Bridgett Napier
The books is nicelh written and well organized. I would love to rad a new edition as the principles presentd are ok, however the methods changed a lot since then. Read morePublished 15 months ago by Amazon Customer
No resource has been more beneficial to me in getting my company started. If you do the assignments, you obtain clarity and direction. Really great info.Published 17 months ago by Sundae Witkowski
This coaching tool has been a tremendous help to me in developing my marketing strategy and honing my coaching skills. Read morePublished on June 12, 2014 by Andrea E. Nevels