- Paperback: 287 pages
- Publisher: Career Press; 3rd ed. edition (October 1, 2008)
- Language: English
- ISBN-10: 1601630271
- ISBN-13: 978-1601630278
- Product Dimensions: 5.4 x 0.6 x 8.2 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 18 customer reviews
- Amazon Best Sellers Rank: #1,711,279 in Books (See Top 100 in Books)
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6 Steps to Free Publicity Paperback – October 1, 2008
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From the Back Cover
"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas--humor and creativity."
About the Author
Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world.
Top customer reviews
I felt that everything in the book was implementable - this was not a book of just a bunch of theories. I'm glad I made the investment in this book and I will continue to refer to it for new ideas on a regular basis. Thank you Marcia!
I actually purchased this as a second copy!
Recently, i heard that she had put out a 3rd Edition of this wonderful book in 2008. I bought it last week and just finished reading it tonight. My first thought is that she isn't charging enough for the valuable information in the book. I think i paid $15.95 through Amazon, but the information is worth at least double this amount. As they used to say on Saturday Night Live, "What a Bargain!"
What i like about it is that she has MUCH more than just ways to stand out with the media. She also has many, many tips and suggestions on doing live TV interviews (i.e. sitting on the edge of the couch, so your breathing and voice is normal). She also describes how to do a good radio interview, how to not get on the wrong side of the media's ire and a lot of practical knowledge. It really is also a book on handling yourself in the media's presence when you are fortunate enough to have the media call you.
As a result of reading the 3rd Edition of this wonderful book, i bought the current version of Writer's Market. Buying that through Amazon got me a 1 year free subscription to Writer's Market online, an optional service that i was planning to buy separately anyways. So basically, Ms. Yudkin's recommendation for this book paid for itself instantly as the Writer's Market book has a net cost to me of about 1 buck, plus i got something (lagniappe as the Cajuns would call it) as a nice bonus.
Ms. Yudkin has a wonderful, informative style of writing and I can't recommend it enough. READ THIS BOOK and you will agree that it is worth at least $29.95. Use her strategies to get media attention and you will get it! What a great book!
Outdated and cliche, and voluminous with no defined plan of attack, the title of this book was a bad idea. It gives the potential reader the impression that the reader will receive 6 steps to developing a free or low-cost but effective publicity plan.
Unfortunately, that is not what you get. This is dry reading, and frankly, not very helpful. I wanted a graspable summary of how to go about getting some publicity, so that I could develop a plan of attack. Instead, this reads like a textbook. No real "do this, then do that" advice, but more informational in tone.
If you want an overview of publicity in general, this might be a worthwhile read.
If you are looking for help in creating an effective, time-efficient but low cost publicity plan, this is not the book for you.