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6 Steps to Free Publicity: For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Paperback – March, 2003
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Top Customer Reviews
If you're looking for an exceptional resource to help your business utilize free publicity, then look no further. This book not only will give you critical insight to establishing a press release program, but also covers other forms of publicity in just as much detail. Letters, tip sheets, articles, Advertorials, it's all here. Yudkin even shows you how to stage and prepare for supporting events from your publicity, such as speaking on radio and TV.
Publicity is a critical element for any successful business and yet it is an element that is consistently under utilized. If you are a business owner, or a writer working with businesses to develop an on-going publicity program, this is the definitive resource for you. The book is easily comprehensible and loaded with cover-to-cover details on making your publicity program a success.
The book offers a great starting point of things you can do if you are looking to start a small business PR campaign. And, I contrast my results to someone else who simply sent out a news release and was surprised that it was not picked up. With so many different forms of media out there, the days of "If you build it, they will come" are long gone. The author provides multi-prong approaches to use to promote build up to make your news releases stand out.
The only downside I found is that the book was published before social media became so powerful. However, if you connect the dots from one section on determining the outlet that targets your intended audience, that step should come to you.
The book describes the differences between advertising and publicity and even goes into the psychological and emotional resistance to putting yourself in the public eye. For people just starting out, this could help them deal with their fears.
Section II of the book is on writing for publicity. This section talks about news releases, putting together a media kit, writing effective pitch letters and publishing articles. It describes how to use writing to get free exposure and does a good job of covering this territory.
Section III addresses speaking, getting on the radio or TV and networking to get exposure. This is a nice introduction and is upbeat and optimistic.
Section IV talks about polishing your publicity skills. This section has a lot of good practical advice and tips. In fact, the handful of tips you might pick up from anywhere in the book will pay for it many times over.
Overall, this is a great upbeat book that gives people the essentials they need to get started. I am an experienced business person, do a fair amount of public speaking and I found many useful ideas here. I also coach small business owners and have worked with larger companies in marketing and strategic planning.
What I most like about this book is the wide scope that it covers and how it addresses the most common roadblocks and problems with practical advice. This isn't a theory book, it will tell you how to get your business moving.
Most Recent Customer Reviews
It's packed with tips and information - no fluff or fillers.Read more