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Roger Sterling

Sterling's Gold: Wit and Wisdom of an Ad Man Hardcover – November 16, 2010

by Roger Sterling (Author)

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When it premiered in 2007, the Mad Men series sparked a cultural phenomenon that now boasts over three million viewers. With a long list of awards including three back-to-back Golden Globes and three consecutive Emmys for Outstanding Drama Series, Mad Men has captivated the world with its brilliant portrayal of the 1960s and stylish characters, including the dashing advertising mogul Roger Sterling. Directing and discovering some of the sharpest talents in the business, Roger has shown an uncanny flair for unique methods of motivation and a tireless genius, resulting in campaigns that raise the advertising standard across the country, and acquiring a reputation for his quips, barbs, and witticisms along the way. Presented as Roger’s memoir during the fourth season of Mad Men, and published as a “lost classic,” Sterling’s Gold is the entertaining collection of our favorite ad man’s best one-liners.

Roger Sterling’s pithy comments and observations amount to a unique window into the advertising world—a world that few among us are privileged to witness firsthand—as well as a commentary on life in New York City in the middle of the twentieth century. Cleverly designed and accented by design elements and attractive color photographs, and encased in an elegant, compact period package, it’s a must-have for any Mad Men fan.

Print length

176 pages
Language

English
Publisher

Grove Press
Publication date

November 16, 2010
Dimensions

5 x 0.75 x 7.25 inches
ISBN-10

0802119891
ISBN-13

978-0802119896
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Editorial Reviews

From Booklist

Roger Sterling, the hard-drinking, silver-haired ad man portrayed by John Slattery on AMC’s hit TV show Mad Men, is a straight-faced scene stealer who gets many of the best lines. (“She died like she lived—surrounded by the people she answered phones for.”) And the idea of a real-life book based on the character’s memoir seems promising: if someone well versed in the show’s bible fleshed out some life stories for the self-aggrandizing Sterling, it could be worth reading, right? Alas, no. Despite the handsome, retro book design, this tie-in is a cynical cash-in, with one quote on each of its 171 pages, minus the ones with pictures or section headings. Some of the lines are, indeed, gold (the “wit” promised in the subtitle), but some are merely unmemorable lines of dialogue (surely “Big talent attracts big clients” can’t be “wisdom”). Even the good lines suffer from lack of context because Sterling works best in counterpoint, not as a solo act. Instead of an inspired character riff, what we get here could have been done by an intern with a stack of scripts and a yellow highlighter—perhaps that’s where the “gold” comes in. Fans of the show will do better with Natasha Vargas-Cooper’s Mad Men Unbuttoned: A Romp through 1960s America (2010). --Keir Graff

About the Author

Roger Sterling is a Partner at the Sterling Cooper Draper Pryce advertising agency; his father founded the original Sterling Cooper in the 1920s with Bertram Cooper. A World War II veteran, Roger has suffered two heart attacks. In the past he’s tried to change his hard-living ways, but is now smoking and drinking again.

Roger divorces his first wife, Mona, after taking up with the much younger Jane Siegel, who briefly worked as Don Draper's secretary. Previously, Roger had a lengthy affair with Joan Holloway, then Sterling Cooper’s Office Manager.

Anticipating a costly divorce settlement with Mona, Roger encourages the takeover of Sterling Cooper by London’s Puttnam, Powell, and Lowe. When the new managers leave him off a corporate organizational chart, however, Roger believes he’s "being punished for making my job look easy." He feels similarly slighted by friends who can’t accept his relationship with Jane. "I made a mistake by being conspicuously happy," he tells Don.

Product details

Publisher ‏ : ‎ Grove Press (November 16, 2010)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 176 pages
ISBN-10 ‏ : ‎ 0802119891
ISBN-13 ‏ : ‎ 978-0802119896
Item Weight ‏ : ‎ 8.5 ounces
Dimensions ‏ : ‎ 5 x 0.75 x 7.25 inches

Best Sellers Rank: #875,171 in Books (See Top 100 in Books)
- #751 in Quotation Reference Books
- #3,323 in Popular Culture in Social Sciences
- #43,504 in Literary Fiction (Books)

Customer Reviews:
118 ratings

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Customer reviews

4 out of 5

118 global ratings

5 star		56%
4 star		11%
3 star		17%
2 star		6%
1 star		10%

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Top reviews from the United States

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Diana M. Rodriguez

Disappointed but amused

Reviewed in the United States 🇺🇸 on November 12, 2010

Verified Purchase

As another reviewer already mentioned, it is a compilation of lines from the actual show. It actually amused me, though, because ala Mad Men, it is a brilliant marketing scheme. Publish a book with content already created and paid for. It's like getting paid for the same material TWICE! Awesome! But, as far a a read, not so much. It will make a nice little addition to die hard Mad Men fans collection, but if you are expecting any kind of biography of Roger Sterling, you are out of luck. Too bad, because that would have made a great book. Then again, someone would have actually had to WRITE that. Touche Man Men, touche!

40 people found this helpful

Helpful

Amazon Customer

The large print giveth, and the small print taketh away.

Reviewed in the United States 🇺🇸 on July 28, 2015

Verified Purchase

I wanted to read Rogers "biography". Not a ten minute read of sound bites.

I felt cheated. But i didn't realize it until i plunked down the money. HOWEVER I have it 4 starts because it was advertised cleverly, Don would be proud of how i fell for the "there is a sucker born every minute" hook.

One person found this helpful

Helpful

Lee - Christchurch, NZ

Hilarious!

Reviewed in the United States 🇺🇸 on December 8, 2010

Verified Purchase

This small hard covered book is divided into various categories, with a selection of Roger's best 'one liners'. He's written an introduction (as Roger Stirling), however I would have liked to have read more from him in this dialogue. The one liners however, are exceptional. Now that I have the shows on Blue Ray, I'm rediscovering these quotes throughout the series, which is quite hilarious!

2 people found this helpful

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Kate

Very funny, great for Mad Men fans

Reviewed in the United States 🇺🇸 on August 27, 2018

Verified Purchase

We bought this for a friend who adores the Roger Sterling character from Mad Men and quotes him. He LOVED it! The only thing that would make it better is if it included some of the best lines from later seasons. But unless they re-issue one that covers the whole series, this has some brilliant lines that will make you laugh and remember Roger saying them.

2 people found this helpful

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James Laabs

Short but lots of fun

Reviewed in the United States 🇺🇸 on December 1, 2013

Verified Purchase

A lot of the critical reviews for this book are because of it's brevity. There is one quote per page and some filler that results in 200 pages or so. However, in this case quality overcomes quantity, particularly if you are a fan of Mad Men. In watching, I always was amused by Roger Sterling's observations and witty remarks, but it's hard to remember them because there are so many. To have them all in one place is lots of fun. Some of the quotes are priceless, like "Have a drink, it will make me look younger," and "I'm being punished for making my job look easy."

4 people found this helpful

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Common Goods

You’re buying a book cover

Reviewed in the United States 🇺🇸 on March 10, 2019

Verified Purchase

I’m not going to complain about what’s inside the book like I’ve seen in some of the other reviews. I straight up purchased the book cover. I just wanted it in my house. It was in the show for a split second and that’s really all I wanted. I got it!

2 people found this helpful

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D. Allen

Not quite what I was expecting...

Reviewed in the United States 🇺🇸 on March 3, 2013

Verified Purchase

...which were Roger's witticisms AND a more in-depth exploration of the character. This is essentially just lines from the series with a few photos. A good way to be reminded of the excellence of the script, but no more than that. I read it in about 25 minutes. Borrow it from your library or record the series and jot them down yourself!

Reviewed in the United States 🇺🇸 on March 20, 2013

Verified Purchase

This is not the Biography that Roger is writing in the tv series but instead it is a collection of his best quotes. I bought this as a gift for the birthday person at a MAD MEN themed party. It was a huge hit and everyone loved reading and acting out certain quotes from the show! As long as you know that it is NOT Roger Sterling's biography, then it's a great and fun book!

4 people found this helpful

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Top reviews from other countries

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Deep Reader

Brevity is the soul of wit

Reviewed in the United Kingdom 🇬🇧 on August 31, 2015

Verified Purchase

This is a nicely designed package for all lovers of the great Mad Man series. I would not say there is a lot in it, but some of these one and two liners are gold.

Christine Morton

Not what it appears...

Reviewed in the United Kingdom 🇬🇧 on October 2, 2014

Verified Purchase

Was really disappointed with this. The description and title are misleading as they suggest that this book contains something of Roger's autobiography that we hear snippets on throughout the series. What is actually contains are a few quotes from Mad Men (in massive font - so don't expect too many), and some pictures. Sorry, but it's rubbish.

Jean Sealey

Wit and wisdom???

Reviewed in the United Kingdom 🇬🇧 on February 3, 2014

Verified Purchase

bought a used copy as it certainly wasn't worth buying at full price ! Very little content and not much wit or wisdom as far as I could see

A W K Scott

It's a Mad Ad world

Reviewed in the United Kingdom 🇬🇧 on July 10, 2013

Verified Purchase

Funnier and strangely truer than you might think - antidote to all the aphorisms contained in the accepted 'text books' by Name gurus; if you like Charles Handy's take on business more than Drucker, Peters et al you might something here that fires up your brain? I Ching like maxims for you to use as inspiration rather than parroting . Or just Machiavelli for Generation X ?