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Sterling's Gold: Wit and Wisdom of an Ad Man Hardcover – November 16, 2010

3.3 out of 5 stars 42 customer reviews

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Editorial Reviews

From Booklist

Roger Sterling, the hard-drinking, silver-haired ad man portrayed by John Slattery on AMC’s hit TV show Mad Men, is a straight-faced scene stealer who gets many of the best lines. (“She died like she lived—surrounded by the people she answered phones for.”) And the idea of a real-life book based on the character’s memoir seems promising: if someone well versed in the show’s bible fleshed out some life stories for the self-aggrandizing Sterling, it could be worth reading, right? Alas, no. Despite the handsome, retro book design, this tie-in is a cynical cash-in, with one quote on each of its 171 pages, minus the ones with pictures or section headings. Some of the lines are, indeed, gold (the “wit” promised in the subtitle), but some are merely unmemorable lines of dialogue (surely “Big talent attracts big clients” can’t be “wisdom”). Even the good lines suffer from lack of context because Sterling works best in counterpoint, not as a solo act. Instead of an inspired character riff, what we get here could have been done by an intern with a stack of scripts and a yellow highlighter—perhaps that’s where the “gold” comes in. Fans of the show will do better with Natasha Vargas-Cooper’s Mad Men Unbuttoned: A Romp through 1960s America (2010). --Keir Graff

About the Author

Roger Sterling is a Partner at the Sterling Cooper Draper Pryce advertising agency; his father founded the original Sterling Cooper in the 1920s with Bertram Cooper. A World War II veteran, Roger has suffered two heart attacks. In the past he’s tried to change his hard-living ways, but is now smoking and drinking again.

Roger divorces his first wife, Mona, after taking up with the much younger Jane Siegel, who briefly worked as Don Draper's secretary. Previously, Roger had a lengthy affair with Joan Holloway, then Sterling Cooper’s Office Manager.

Anticipating a costly divorce settlement with Mona, Roger encourages the takeover of Sterling Cooper by London’s Puttnam, Powell, and Lowe. When the new managers leave him off a corporate organizational chart, however, Roger believes he’s "being punished for making my job look easy." He feels similarly slighted by friends who can’t accept his relationship with Jane. "I made a mistake by being conspicuously happy," he tells Don.
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Product Details

  • Hardcover: 176 pages
  • Publisher: Grove Press; First Edition edition (November 16, 2010)
  • Language: English
  • ISBN-10: 0802119891
  • ISBN-13: 978-0802119896
  • Product Dimensions: 7.1 x 4.8 x 0.8 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Best Sellers Rank: #538,115 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
I was expecting a "memoir", as it was presented in the show. To get 150+ pages of one liners straight from the script was a huge disappointment.
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Format: Hardcover Verified Purchase
I ordered this the moment I saw it advertised. I bought it as a gift for my "Mad Men" loving husband. I thought it would be like the memoirs that Roger Sterling was seen working on last season. Unfortunately it is not. It is just a collection of lines from the show. It is a nice "Mad Men" keepsake, but it is not what I thought it was and not really what I wanted.
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Format: Hardcover Verified Purchase
As another reviewer already mentioned, it is a compilation of lines from the actual show. It actually amused me, though, because ala Mad Men, it is a brilliant marketing scheme. Publish a book with content already created and paid for. It's like getting paid for the same material TWICE! Awesome! But, as far a a read, not so much. It will make a nice little addition to die hard Mad Men fans collection, but if you are expecting any kind of biography of Roger Sterling, you are out of luck. Too bad, because that would have made a great book. Then again, someone would have actually had to WRITE that. Touche Man Men, touche!
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Format: Kindle Edition
This is a great book for any fan of Mad Men and Roger Sterling. Its a very quick read and is more of a book that sits on your coffee table and not your Kindle. The content is great but the price for the Kindle version is not. skip the digtal version and go for the hard copy.
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Format: Hardcover Verified Purchase
A lot of the critical reviews for this book are because of it's brevity. There is one quote per page and some filler that results in 200 pages or so. However, in this case quality overcomes quantity, particularly if you are a fan of Mad Men. In watching, I always was amused by Roger Sterling's observations and witty remarks, but it's hard to remember them because there are so many. To have them all in one place is lots of fun. Some of the quotes are priceless, like "Have a drink, it will make me look younger," and "I'm being punished for making my job look easy."
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Format: Hardcover Verified Purchase
This is not the Biography that Roger is writing in the tv series but instead it is a collection of his best quotes. I bought this as a gift for the birthday person at a MAD MEN themed party. It was a huge hit and everyone loved reading and acting out certain quotes from the show! As long as you know that it is NOT Roger Sterling's biography, then it's a great and fun book!
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Format: Kindle Edition Verified Purchase
I wanted to read Rogers "biography". Not a ten minute read of sound bites.

I felt cheated. But i didn't realize it until i plunked down the money. HOWEVER I have it 4 starts because it was advertised cleverly, Don would be proud of how i fell for the "there is a sucker born every minute" hook.
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Format: Kindle Edition Verified Purchase
The quotes are great in the series, but flat in the book. Save your money for the Mad Men videos, with excellent voice-over commentaries.
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