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Steve Jobs Audio CD – Abridged, Audiobook
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About the Author
Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; and Kissinger: A Biography. He lives in Washington, D.C., with his wife and daughter.
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Not all the book discusses his business creations and genius. I could not help chuckling a bit when Isaacson describes how Job agonized over his choice of girl friends and wife. In choosing between two women he knew well, he started to ask others which of the woman had the better personallity, which was prettier! I gather they were both pretty. Fortunately, we are told that he picked the one that was better suited for him and the book never describes any marriage strife.
This book should, of course be on the reading list for just about any Business School. Probably anyone entering Business School in the next year who has not read this book should seriously consider whether he or she has what it takes to become a major player in industry. Middle management might be a better choice. That said, very few individuals could get away with behaving as Steve did for very long. They would be cut down to size by those with more power but less ability. And that brings us to an important issue I have with this book and perhaps with Steve's ultimate legacy.
Isaacson, an excellent biographer, picked by Steve Jobs probably because he felt that Isaacson was part of the "A Team" of biographers, could never tell us how or if Apple would succeed after Jobs. Hopefully Steve Jobs left Apple with a cadre of A Team players who have a few insanely great products in the pipeline. Of course, even if he knew, Isaacson could not say what these might be. Nevertheless, because Jobs was always in the decision loop and could and did make major design changes that everyone in the book says really improved the product one has to wonder if future devices will have the same impact. Isaacson doesn't discuss any recent major items that were designed without Jobs' involvement (obsession, actually) and I can only hope that Jobs' trained his people well. But technical companies have few cash cows to tide them over when changes occur. Every few years they must bet the company on some new thing or stop growing. This book was probably rushed to market shortly after Steve's death and consequently cannot provide the type of long insight that can put an individual's life into prospective. The unanswered question is will Apple continue to fascinate now that Steve is gone