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The Steve Jobs Way: iLeadership for a New Generation Hardcover – March 8, 2011
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Top Customer Reviews
Jobs is an interesting, mercurial creature, and I often wonder if he is simply one of a kind, a kind of idiot savant who understands how to tap into our wants and needs, and who has an almost messianic vision that we need to follow. Sometimes I suspect that books about him are probably best read to illuminate how different we are from Steve rather than how we can become more like Steve.
I've read several books about Jobs, but in many regards The Steve Jobs Way is probably the best. The subtitle for the book is iLeadership for a New Generation, which is a bit unfortunate, for reasons I've just presented above (I'm not sure we can easily emulate Jobs) and for the hackneyed use of the "i". But Jay Elliott, who was present at the beginning, knows Jobs probably as well as anyone, and gives insights that few can do from the outside looking in. And if the first few pages where Elliott describes how he first got the job with Jobs doesn't hook you, then really nothing will.
Here's the plain, unvarnished truth about what Elliot has to say: Steve Jobs is unlike just about everyone you'll ever meet. After founding Apple and wowing a bunch of venture capitalists and business people, Jobs had visions of a different kind of computer and become a disruption in his own company, and was eventually thrust out (first Icarus moment).Read more ›
I am an Apple enthusiast and I don't mind reading books that are, let's say, overly in favor of the company and its products. But this book is so overly positive and diplomatic, avoiding any kind of controversial issue, that it's simply not worth reading.
For example Jay Elliots "analysis" of the smartphone market consists in an anecdote of a friend who bought a Motorola Droid that his friend didn't like. And he claims Windows Phone 7 is a total failure, because it does not run Windows Software (Windows Mobile did neither). Therefore, Jay Elliot concludes, the iPhone must the clear winner. It hurts to read this.
Also, he defends the iPhone 4's antennagate issue by explaining that the overlord Steve Jobs was on medical leave during its design and had handed responsibility to some other VP during this time. Obviously, the responible person had been laid off after the incident. What kind of explanation is that? And isn't that just a weakness in Apple's company structure, that everything has to go through Steve's approval process? These are the kind of questions I would like to have seen answered!
The first chapters of the book are a memos of people the author met during his career at Apple. He must have gone through his address book and decided to write a small chapter on every person he met. Obviously, every person was a genius and the best at his field, which is fine, but becomes rather boring to read after a while: "Person X was hired to do Y. Person X is the best on his field. Apple only hires the best people".
Steve Job's secret of success? He's a perfectionist and loves his products -- things I definitely would not have known without reading this book (thank you, Mr. Elliot).Read more ›
"The Steve Jobs Way: iLeadership for a New Generation," is several books in one.
It's the personal story of staggering success, painful failure, persistent struggle and white hot passion for products. Sometimes it reads like a documentary, at others a soap-opera. In my opinion, Jay presents Steve Jobs as a man of two extremes with no middle. He is an over the top visionary with an obsessive compulsion for every imaginable detail.
Second, it's a brief, selective history of Apple with references to NeXT and Pixar.
Ultimately, it's an insider's explanation of innovative, sometimes excessive, leadership/management practices that propelled Steve Jobs to global celebrity. More than that, practices that enabled Steve to change the way people work, play, consume, and communicate.
iLeadership encompasses four topic areas: product, talent, organization, and marketing. I'll touch on the first two here.
Steve's leadership is motivated by an unquenchable desire to create the simplest, most elegantly functional product that meets customer need. "Every opportunity starts with an unmet need." Beyond that, Steve awakened customers to products and features they didn't even know they needed.
Passion for product, in some cases translates into becoming the product. Jay recounts how Steve became the product in order to energize innovation. His approach impacted everything from packaging to user experience.
I found the talent section most interesting and applicable.Read more ›
Most Recent Customer Reviews
I Love this book!
It's full of stories and lessons that anyone in business can apply.
I loved it better than his biography. Without being negative about the different aspects of this life, the book talks mostly about how focused and passionate he was on what he... Read morePublished 8 months ago by Saidul
Totally enjoyable read, with insights about different ways of achieving the end gamePublished 14 months ago by Kerry Goodger
Great description of Steve Jobs leadership style and how Apple became one the most companies of the world.Published 15 months ago by Carlos Rousseau Tamez
I've already finished his book ( entire book) . I've read a lot of Steve Jobs, " and will continue to do =)" . Read morePublished 17 months ago by Jesus A. Ponce Ventura
My three star rating is an average. I'd give it four stars as a first introduction to Steve Jobs and his work; otherwise, it's two stars. Read morePublished on May 28, 2014 by Justin Menda