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Stick Like Glue - How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More! Paperback – July 16, 2010
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Yes! Finally! An easy-to-read, easier-to-apply handbook on keeping your clients around for the long haul! Jim's done it! You can throw money at list-building, Web site traffic, lead generation, and mass-marketing all day long, but unless you can make that client relationship sticky, - you are burning money! The visual of retention as the plug in your leaky bucket is priceless and valid for any business model. --Carrie Wilkerson - The Barefoot Executive<br /><br />As the world of marketing and business continues to accelerate at a dizzying rate with more technology, more must-have gadgets, and more newfangled things you must be doing, Jim Palmer takes an appropriate pause and gives the reader a look at what truly helps build a sustainable business - strong customer retention strategies. Kudos to Jim for focusing on the importance of creating a strong marketing foundation by making your customers Stick Like Glue. --Mike Capuzzi - inventor of CopyDoodlesÂ®<br /><br />If you want to know how to get your new customers to keeping buying more and more often from you for years to come then you must get and read Jim Palmers book Stick Like Glue. Jim rightly points out how very important it is to your profits to create customers that are over-the-top happy with you! Way to go Jim! --Adam Urbanski - The Marketing Mentor
If you want simple, low cost and highly effective strategies to get and KEEP customers, get this book. Jim walks his talk and he's the real deal when it comes to customer relationships and most importantly, growing the bottom line. Get this book now! --Stephanie Frank - Best Selling Author, The Accidental Millionaire
Jim Palmer has done it again! ANOTHER great book that's easy to read and better than that, Jim makes it easy for you to take action! If you're looking for a book that will help you grow your business, look no further and buy Stick Like Glue today! --Nick Nanton, The Celebrity Lawyer
About the Author
Jim Palmer is an entrepreneur, author, speaker, and coach to other entrepreneurs. Jim is the founder and president of Custom Newsletters, Inc. and is known internationally as The Newsletter Guru. For many entrepreneurs and business owners, he is the go-to resource for smart, effective strategies for maximizing customer relationships. His companies and solutions include No Hassle Newsletters, Newsletter Postcards, The Newsletter Guru s Concierge Print and Mail on Demand Service, The Newsletter Guru s Entrepreneurial Success Kit, and Super Affiliate Pages. Jim has been writing and designing newsletters for nearly thirty years for clients in just about every industry. Several years ago, one of his clients was so over-the-top happy with his newsletter and the results that he telephoned Jim and said, Jim, you are truly a newsletter guru! Jim took it as a great compliment and has been using it in his marketing ever since. Jim is a cancer survivor, has been married for thirty years, and has four grown children. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat, Linus, and their dog, Toby. Jim and Stephanie love to kayak, travel, and spend time with their family. For more resources and information on Jim, his blog, and his companies, visit TheNewsletterGuru.com.
Top customer reviews
Stick Like Glue is a must read for entrepreneurs and business owners looking to expand during our current tough economic times. I highly recommend it to everyone!
Author, "Investing Now"
Investing Now: An Insiders Guide to Flipping Houses For Income Today
And what isn't, right?
Use this book like an encyclopedia on customer relationships.
Want to start a customer loyalty program? Look it up and follow the step-by-step directions.
Desire to create an effective marketing campaign to retain customers and deepen your relationship with them? Turn to that chapter and implement the easy-to-follow instructions.
Trying to find ways to invite your customers deeper into the buying cycle with you? Yep, it's in there, too.
My personal goal is to track exactly how much more revenue my companies generate from Jim's strategies. Be assured it'll be a 3-4 digit multiple of this book's purchase price. Yours will, also.
Do yourself a huge favor and take the guesswork out of your customer relationships. Follow Jim's blueprint and enjoy the journey!
The premise of the book is that, rather than focus only on bringing in new customers (though that is also important), it's much more cost effective to provide ongoing, spectacular experiences for those already buying from you; thus they buy more, remain loyal to you and refer you to others. And, not just refer, but really become your personal walking ambassadors.
The key is that he provides a step-by-step system for doing this that will bring you and your business very predictable and profitable results!
The author has not only studied sales (and obviously lived it) but has studied people as well, and what makes them tick; as in, what pleases or upsets a customer. He also provided excellent advice for conflict resolution with angry customers; including those who are obviously in the wrong but too emotional to accept it. Best yet, he shows how to tactfully move that angry customer into a loyal advocate. Really great information.
In every chapter there were gems and, as someone who has read a lot of outstanding books on selling and service, I found this to be among the top.
I'd also recommend that, if you have employees who ever have to interract with customers, that they each study this book and embrace its principles and advice.
I especially recommend reading the section on how to calculate the lifetime value of a client. Once you know this number, you have a basis for figuring out how much to spend on acquiring new customers as well as what to invest in keeping them. Based on my own personal experience, a shocking number of business people do NOT know the value of a client.
Jim claims a formal customer referral program can be one of your greatest marketing tools and then gives you the blueprint for creating one. His favorite marketing tool however is clearly the monthly newsletter. Newsletters have a similar value to magazines and when they're filled with useful information, customers will read them as well as pass them along to others.
Reinforcing my own adage that most customers will leave your business because of indifference, the book also offers you hope and strategies for bringing lost customers back into the fold. You might not get them all back, but with effort, you can rekindle some of those relationships. Plus there are great lessons to learn from those who've left in regards to what you might do better in the future.
Expect the great stories and lessons included throughout this paperback to spark an idea or two for you. Then make sure you take the final step and implement.