Top critical review
One hit wonder?
on January 7, 2013
Those television singing competitions produce a lot of acts, and some of them become popular before we are even aware they were on TV. Cher Lloyd is one of those that I became a fan of before I even knew she was on Britain's X-Factor. Her radio hit `Want U Back' was just so much fun and became the anthem of the summer for my household (seriously, no song was sung as much in our car as this one thanks to two little girls who were in love with Cher's every grunt). Her full album was released quite a while after her single became so popular. In fact, I kept looking for her album and then I realized it wasn't released. It's been out for a little while now, but I finally just got around to diving into it.
Sadly, the payoff wasn't as big as I wanted it to be.
For a ten track album, she takes a serious nosedive at the halfway mark, serving up a pretty solid into and then taking us to mediocre-town. It's not that this is a bad album, but she gets too predictable and generic, giving us songs with no real depth of personality, which is not what I expected from the girl who gave us `Want U Back'. Like a mix of Ke$ha and Lily Allen with a splash of Nicki Minaj, Cher Lloyd certainly has the goods to be a big pop star, but if she wants to make good on that promise she needs to give us something a little more colorful next time. By track 6 I she was starting to get forgettable.
`Want U Back' is still classic fun. `Oath' and `With Ur Love' are beautifully sung ballads. `End Up Here' closes out the album perfectly fine. It isn't astonishing and she does come off a tad too Beyonce here, yet it does remind us that Cher has vocal talents. `Grow Up' shows off commendable rapping skills as she raps alongside Busta Rhymes. But then we have a slew of poorly realized tracks like the dreadfully dull `Behind the Music' (seriously, why are songs like this made?). `Swagger Jagger' is just hokey. `Playa Boi' and `Superhero' are just too amateurish. They come off sounding like Kids Bop tracks with faux attitude. `Beautiful People' is just bland.
I think that is a big issue with this album. Cher's `attitude' comes off as forced by the end of the album. Sure, she has personality, but by the time the album ends her personality feels put on and unauthentic. I didn't believe her anymore. She was tarnished, and I really hate that. Still, I like her, I just think she needs to dig deeper for her sophomore album, otherwise we won't know her name in five years.