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Stirring It Up: How to Make Money and Save the World Hardcover – January 8, 2008
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From Publishers Weekly
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"Most `CEO books' have a single focus: how to make more money. By broadening his goals to include sustainability, Gary Hirshberg is able to make any would-be entrepreneur think more deeply about what success will look like. As the world begins the process of downsizing from corporate gigantism to local economies that reflect the environmental realities of our new century, this book offers some important insight into the next stages on that journey." -- Bill McKibben, author Deep Economy: The Wealth of Communities and The Durable Future
"This is a must-read for every CEO of every company, big or small, who understands that a profitable company and a sustainable environment are mutually dependent." -- Tom Vilsack, former governor of Iowa
Gary Hirshberg dared to dream new ways of doing business based on respect for customers, employees, and the earth. And, it worked. If you buy or sell anything, or simply want to feel hopeful about the future, this lively and legitimately optimistic book is worth every minute. -- Robert Redford
Gary Hirshberg has done a masterful job telling the stories of cutting-edge companies that have found a way to increase profits and environmental sustainability at the same time. -- Ben Cohen, cofounder of Ben & Jerrys, chairman of Business Leaders for Sensible Priorities
Gary Hirshberg has seen the future and it is green! Read how he did it, and follow his every word! -- Laurie David, producer, author, global warming activist
Gary Hirshberg is an environmental activist, a leader in the organic movement, a successful businessman--and an optimist. In this provocative book, Hirshberg argues that market forces can save the world, instead of destroying it. I hope he's right. -- Eric Schlosser, author of Fast Food Nation
Gary Hirshberg is the real deal. He not only talks sustainability, he does sustainability. Now, in Stirring It Up, he shares with great clarity both his wisdom and his penchant for action. -- Ray C. Anderson, founder and chair of Interface, Inc.
Top Customer Reviews
Unlike a lot of books written by CEO's, this one doesn't focus on just the author's company. He profiles about a dozen other companies (Terracycle, Patagonia, Timberland...) that are breaking new ground and making money with earth-friendly strategies.
One bonus feature - there are a number of coupons for products from Stonyfield and other profiles companies in the back of the book.
Hirshberg titled his book, Stirring It Up: How to Make Money and Save the World. The subtitle should be a clue that there are two kinds of material in this book.
There are the places where Hirshberg writes as if he's trying to pass some sort of environmentalist purity test. These are mostly long expository sections that may be of great interest to you. If so, read them. I found them stupifyingly boring most of the time.
If you're reading this as a business book, you may be tempted to write Gary Hirshberg off as a nut case. But consider the following.
His company makes a great product. The only limit on his production is the number of organically certified cows he can get to supply his farm and meet his standards. And his company makes a lot of money. That's why you want to pay attention to the other parts of the book.
The other parts of the book are where Hirshberg tells the story of his business and several other businesses including Timberlake and Patagonia. He tells about how Wal-Mart is making "environmentally friendly" changes to its operations because those changes are good business.
Those were the parts of interest to me. They are written in a less formal style. They are mostly stories. And there are a lot of lessons in them about business, business practices, and what both successful businesses and Mother Nature might have to teach us about them.
Here's an overview of the book.
The first chapter, Natural Profits, begins with the simple, but profound, observation that nature does not produce waste.Read more ›
the stories about Timberland, Patagonia, and even Wal-Mart are really interesting and it's very interesting read - especially for a business book, something I rarely read
plus there are about $10 in coupons in the back for Stonyfield products :)
The flipside of this is that not only is running your business with the environment in mind is not only good morals, it is good business, and Hirshberg, who has made millions incorporating earth-friendly practices into his business is proof, and this is a great, entertaining book that shows how he and others are lining their pockets and saving the planet at the same time. Kudos.
The CE-Yo of Stoneyfield Farm Yogurt shares how he built a hugely successful business by implementing ecologically sound practices. The title sums up the book quite well. If you're already in business and just starting to think about how to be more eco-friendly, Hirshberg presents his solutions in the language of business. It's tactical, factual and straightforward.
Most Recent Customer Reviews
Great insight on how supporting products that promote the health of our plannet can actually save the world.Published 1 month ago by Robert J Giordano
This is a school assignment as part of a Business Ethics class. A good background for green, organic, sustainable businesses.Published 10 months ago by David Brubaker
Needed it for a class. Was a easy read and actually was interesting considering it was a book need for a ethics class.Published on November 6, 2013 by Lucia
Eye opening & very well written. Inspires change. Hirshberg champions the Sustainability movement by challenging businesses to maximize profits and social responsibility within a... Read morePublished on October 2, 2013 by tanya
This turned out to be surprisingly fun to read. It's super interesting learning about Hirshberg's experience. Would definitely definitely recommend itPublished on July 28, 2013 by monica
Interesting, entertaining, and a quick read. As someone interested in the environment and how to be a responsible consumer, I thoroughly enjoyed it.Published on April 17, 2013 by Angela Agne
Always having an interest in entrepreneurial and humanitarian/sustainable projects, I thought I would pick this up to see how Stoneyfield did it. Read morePublished on September 4, 2011 by RLS
If you are wondering HOW just my little ideas can change the world -I invite you to listen to this message- this book is NOT a story. It is a message that has a storyline in it. Read morePublished on June 29, 2011 by Mickey Mikeworth
I found this book in a university bookstore, and was later unable to find it in any Borders or Barnes & Noble. Read morePublished on January 20, 2009 by K. Borg