From the Back Cover
"There are money morons everywhere! I'm sick of running into them at neighborhood gatherings and family holidays and business lunches and in every form of media, always making mistakes that make other guys millionaires. It makes me want to clap my hand over their flapping lips and jam a copy of David's book into their paws. It's a sucker-bait neutralizer—and, boy, do we need fewer suckers." —Jason Kelly, author of The Neatest Little Guide to Stock Market Investing
Investment firms lie. Many are packed with charlatans and smooth-talking salespeople using insidious advertising and marketing techniques designed to prey on your emotional desires against your better financial judgment. But that isn't to say there isn't money to be made. Based on investment management expert David Loeper's almost twenty-five years of experience studying the investment industry from the inside, this fully revised and updated edition of Stop the Investing Rip-off is the only book you need to avoid being scammed and to make sure you are getting the most out of your money.
Shedding some much-needed light on the often unseen deceit practiced by the financial services industry and offering all-new strategies based on the performance of the stock market over the past two years, the book provides—and explains—the questions every investor needs to ask before parting with their hard-earned cash. A staunch advocate of the consumer, the book teaches you the tricks that insiders use to make attractive sales pitches and how to dig deeper to uncover whether these opportunities are the real deal.The complete guide to avoiding hidden charges and making more money, Stop the Investing Rip-off is the one-stop resource for the savvy individual investor.--This text refers to the Paperback edition.