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Store Front: The Disappearing Face of New York Hardcover – January 15, 2009
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From The New Yorker
New York’s storefronts constitute the city’s vernacular architecture, shaping the look and feel of the five boroughs no less than more celebrated elements of the skyline. These unfussy, elegant, and richly colored photographs of butcher shops, bakeries, fabric wholesalers, cuchifritos stands, stationery and sporting-goods stores, laundromats, groceries, and dive bars give connoisseurs of signage, folk typography, and ambient erosion much to pore over. Shops that opened in the nineteen-seventies now look as ancient as those dating back to the twenties. The tone is elegiac as much as it is celebratory; interviews with shop owners make it clear how close to extinction many of them stand, and the photographers report that nearly a third of these businesses have gone under in the time that it took to make the book.
From The New York Times Book Review (April 5, 2009):
For those who think modernization is always a virtue, the demise of these relics may be a good thing. For me, it marks the end of an era of sign painting and storefront innocence. Which is why my eyes widened when I saw James T. Murray and Karla L. Murray s oversize (11 3/4 by 13 1/4 inches) coffee-table book, STORE FRONT: The Disappearing Face of New York (Gingko, $65). The Murrays, authors of two books on graffiti art, Broken Windows and Burning New York, have been photographing storefronts for more than eight years, and in this book they employ large-scale horizontal pages (and a few gatefolds) as they track their odyssey from the Lower East Side to Harlem to the Bronx, from Brooklyn to Queens to Staten Island. If you re at all interested in the passing cityscape, this book is a documentary mother lode; if you re happy to see these joints disappear, it might at least kindle appreciation for them.
The Murrays photographs, however, do not romanticize these not very picturesque locales. The images are bright and crisp, though most of what the authors photographed was dingy and covered with graffiti; quite a few fronts and signs were falling apart or grungy to begin with. Yet it is in this state of decay that the stores hold a curious fascination indeed, a raw beauty for anyone concerned with vernacular design. I was particularly taken with the Lower East Side remnants that are slowly being squeezed out by hip restaurants and shops. Zelig Blumenthal s religious articles store, on Essex Street, appears not to have changed since my grandparents lived nearby. The Hebrew lettering on the window is as clean as it was back then. Meanwhile, at Rabbi M. Eisenbach s shop, the painted signs seem to be fading. Beny s Authorized Sales and Service, which sells fine jewelry, electric shavers, lighters, pens, is not just a throwback; it also exhibits a totally alien aesthetic compared with that of most stores today.
Store Front is not mired in nostalgia. Take the photograph of the (now closed ) Jade Mountain Restaurant, on Second Avenue near 12th Street, where I ate cheap Chinese food as a teenager. It is not a storefront I get misty-eyed seeing again; even the so-called chop-suey-style sign lettering does not make me long for what s lost. But it s part of a larger mosaic that was (and is) New York s retail consumer culture.
The book is also a study of urban migration, featuring Jewish delis and Italian latticini freschi stores downtown, Hispanic bodegas and Irish bars uptown, and a white-bread Howard Johnson s in Midtown (now gone). There are also photos of single blocks, with various contrasting storefronts tightly packed next to one another, that resemble a third-world market. Downtown is much more alluring than uptown but maybe that s because I was raised downtown. --Steven Heller for The New York Times. --The New York Times Book Review
Overly affectionate accounts of days gone by make up an entire genre in America these days, part of the general shift in the past generation from future-focused optimism to nostalgia-laced longing.
You see it in paeans to roadside America, to lost highways and long-forgotten attractions. Most of it is unabashed ode. Rarely, though, do you see an account that zooms in on a chunk of the American landscape what was, what is and the hint of what may be and manages to be both lyrical and documentarian, elegant and decidedly anthropological.
That's exactly what awaits when you crack open "Store Front," which at nearly 7 pounds is a mighty volume that functions as a visual catalog of New York City retail architecture and all the stories behind it. This is an appealing, unmatched tale of individualism and the tapestry of entrepreneurial zeal, all wrapped up in brick, mortar and colorful signage.
--The Associated Press
From Bookforum (Vol. 1 Issue 4): One of the period's most successful New York books- an evergreen subgenre- STORE FRONT demonstrated the paradoxical power of digital photo editing to alter actual views in order for us to see more clearly what is actually there. --Bookforum
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Top Customer Reviews
However you choose to read and absorb these lovely, well-bound books, they are a beautiful addition to any library. I see them with different eyes each time I turn a page, and that is a wonderful attribute in any work of art. I heartily suggest that you add these volumes to your collection!
The images in the book cover the five boroughs of New York; Manhattan, The Bronx, Brooklyn, Queens, and Staten Island. Each section is broken down by neighborhood.
The authors mention in their introduction that nearly a third of the businesses they photographed have since disappeared. The date on that introduction is 2008, and from my own casual use of Google Map's Street View function to virtually visit many of the addresses in the book - I would say that as of 2013 more than half are gone. Included with the photographs are the approximate addresses of each of the shops and the date the photograph was taken.
I bought this book because I wanted some photos of vintage urban storefronts to use as reference for a project that I'm thinking of doing. This book definitely fills that need and more. Along with the photographs the authors also provides a short history of each of the different areas of New York and they took the time to talk with the people who owned & operated man of these shops and stores. Most of these businesses have been (or were) continuously run by the same family over the generations. That is something I imagined on some level in the back of my mind. But it wasn't till I started reading the brief write-ups of those conversations that these store fronts are like the covers of different books - each containing a unique story of it's own. Realizing that actually helped me with the project that I'm going to work on. Another feature that I found helpful, is that there are a number of fold-out pages, which the authors use to display whole sections of shops along one street, so that you get the feel of how shops like these co-exist side-by-side with each other.
The book is well put together, it's 8.75" x 7.5" x a bit over 1" thick. I hadn't paid attention to the binding when I ordered it, so I was surprised to find out that it was a hard cover book. The pages are heavy gloss paper stock which makes the photographs really stand out. All-in-all, this is really a quality publication.
There is a larger, coffee table edition of this book available - but I decided to get the mini version because it would fit better on my bookshelves. The authors also have another book of night-time photographs of businesses which I plan on buying too.
Store Front: The Disappearing Face of New York
All in all, this is a fantastic book for anyone who loves NYC, or enjoys vintage signage, etc. A great coffee table book.
Most Recent Customer Reviews
The soul of community. That's what this book represents to me.Read more