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Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset Paperback – January 5, 2009
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How do you feel when someone says: I want tell you about my product? Ready to run away in horror, right? What about when someone says Let me tell you a story? Now that s interesting! Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling. --David Meerman Scott, Bestselling author of The New Rules of Marketing and PR
People are often bored or put off by facts, but they never tire of hearing stories. That's why selling with stories is so effective and that's why this book tells a crucial truth to salespeople. --Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series of books
In the age of The Jaded Customer, companies that can speak to prospects credibly and authentically will thrive. In this timely, engaging and comprehensive book - and new standard on the subject - case-study maven Casey Hibbard hasn't held back a single how-to detail for turning satisfied customers' stories into a company's most powerful selling tool. Perfect for both companies seeking a competitive edge in the marketplace and writers looking to expand their professional offering. --Peter Bowerman, Author, The Well-Fed Writer titles
About the Author
Casey Hibbard, founder and president of Compelling Cases, Inc., has helped dozens of companies create more than 450 customer stories over the past decade. She has produced and managed success stories for companies such as Macrovision, Jobfox, USA.NET, IHS, and Vocus. Casey is featured in numerous books, articles, and teleclasses. She consults with organizations one-on-one and conducts online customer-story classes.
Top customer reviews
I have been interested in learning about how to tell Stories as a copywriter, and Stories That Sell is definitely a wonderful asset to have.
Instead of decent graphical layout, with boxes etc, you see a sea of unbroken text, all of it black, with virtually no graphical elements at all. Actually, the remnants of graphical layout remain, as an eye sore "Boxout ========================" is something you see frequently.
Instead of a Table of Contents with links to the chapters, and page numbers, you just see a TOC with the headings, no page numbers and no links to jump straight to the chapters / sections. I ended up searching for the start of each chapter and creating a bookmark just to be able to navigate around the Kindle version.
This book is probably still the best content about writing case studies. But the Kindle version was a big disappointment. I wish I'd bought the paper version instead.
I really hope Hibbard does an updated Kindle version of this book, with good graphical layout, easy to use as a reference, similar to the Kindle version of Gordon Graham's White Papers for Dummies, which has both fantastic content and great layout. This book deserves better packaging!