- Hardcover: 240 pages
- Publisher: HarperCollins Leadership (September 24, 2019)
- Language: English
- ISBN-10: 140021193X
- ISBN-13: 978-1400211937
- Product Dimensions: 6.3 x 0.9 x 9.3 inches
- Shipping Weight: 13.4 ounces (View shipping rates and policies)
- Average Customer Review: 207 customer reviews
- Amazon Best Sellers Rank: #3,110 in Books (See Top 100 in Books)
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Hardcover – September 24, 2019
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'Whatever you do, wherever you are in your career, this is the book to read right now. Practical, funny and true, Kindra's new book is a keeper.' --Seth Godin, New York Times bestselling Author of This Is Marketing
'Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick. --Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
'Here's the story: your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book.' --Scott Stratten, bestselling, award-winning author and Hall of Fame Speaker/Storyteller
'I'm picky about what I read. Doubly so with business books. But Kindra hooked me on page one and wouldn't let go. Such is the power of superb storytelling. If you want to inspire your customers and your team, craft a vision that resonates, and do better marketing, Stories That Stick is essential reading.' --Rand Fishkin, Founder of SparkToro
'Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand.' --Mel Robbins, author of the international bestseller The 5 Second Rule
'Timely, personal, poignant, and powerful, Stories That Stick is required reading to grow your business with the power of stories. Highly recommended!' --Jay Baer, Founder of Convince and amp; Convert, coauthor of Talk Triggers
'In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients.' --Autumn Calabrese, Entrepreneur, fitness and nutrition expert
About the Author
Kindra Hall is an award-winning professional storyteller and national speaker. She has been published at Entrepreneur.com, is a weekly columnist at Inc. magazine, and is a contributing editor to Success magazine. When not on the road speaking, she lives in New York City with her husband and young son and daughter.
207 customer reviews
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Now that I've read her examples of ways that good storytelling has transformed businesses, I'm ready to take on the challenge of using stories to grow my audience and connect with my customers in a whole new way. If you read nothing else, check out chapter one to see what happened when Extra changed the way they told their story about gum...then you'll be sucked in and want to read more!
This is a MUST-READ for anyone doing any kind of business - from selling a product that works for financial geeks (yeah, I've done that and REALLY connected with chapter four's introduction - this was basically my company's style!), ladies who sell bags or hair care (hey, that's me, too!), bloggers (yup, we're not doing it *quite* right but will be), or marketing gurus - there is something for all of us to learn.
Once you read this one, you'll be sharing and writing stories of your own - stories that stick!
I received a copy of the book from HarperCollins Leadership. This does not sway my opinion of Kindra Hall or her book.
This book was a perfect supplement to the just completed instruction. Her book logically explained the basis of the power of storytelling in business and gave us specific steps to be successful. She shares tips on how to craft stories to be effective in your business...but even in your personal writing projects...and so much more.
This book was one of the most instructive I have read in some time...one I will be able to apply right away. I have been following Kindra for a few years and am thankful that she put her storytelling "secrets" in print for all to apply.
I also received a copy from Harper Collins Leadership. Thanks, Kindra!
Of course I was hooked in almost immediately with the opening story in the introduction, and my never-ending fandom of Kindra had nothing to do with it. She uses story to sell the concept of using story to sell, thus proving every point she makes in the whole book.
Her ability to weave story in among the facts and figures is reminiscent of Malcolm Gladwell’s “The Tipping Point”, where she captivated you so much with all of the stories behind brands we know and love.
But of course, she tells all of these stories in a way that only Kindra “with an I” Hall can.