- Audible Audiobook
- Listening Length: 5 hours and 12 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Kyle Gray
- Audible.com Release Date: June 13, 2018
- Language: English
- ASIN: B07DPVDV6S
- Amazon Best Sellers Rank:
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The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing Audible Audiobook – Unabridged
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I am reminded of an old movie where a football coach said, "Let's get back to fundamentals; this is a football." And one of the players replied sarcastically, "Can you take it a little slower, coach?"
If you already know what content marketing is, and are looking for a thorough guide to strategy, this book is really great. But, I'm still at the "what is content marketing?" level.
I think the author has many important things to say, and the book is thorough in addressing the elements of content marketing, but I missed concrete examples to drive home the point. I think courses or separate books addressing the elements he talks about with specific examples, even if they are for a fictional company marketing fictional content, would go a long way toward improving the content for me. While the author does include templates as added resources to the book, it would help me to see a completed example of each one, and perhaps a critique of what makes one good, and another not so good. But, I really am at the "dummy" level. But, I would suggest that these added resources are critical, so don't overlook them. For example, the book suggests the importance of a written content marketing strategy, but if you don't download the guide, you really don't get a sense for what such a document would look like.
But, I'm probably not the primary audience for this material. If you already know what a football is, you don't want to waste time having it explained to you, again.
This book gave me a lot to think about. I think content marketing could help my business. But, I am a bit overwhelmed about how to go about, having jumped into the deep end of the pool without first learning how to swim.
Here are some of my favorite take aways from the book include concepts like
Create a lead magnet that helps with each problem
Create a welcome series for each core problem
Build relationships with influencers who can speak to each problem
He goes into details on these topics and many more.
he also has a ton of free resources that you can access throughout the book, that are more than just fluff they are specific guides that you can use.
I will be reviewing this book in more detail as I continue to tell my story and build my brand and presence as a self-published author. This is going to help me build my presence and also I will be using many of the techniques in my books as well.
I highly recommend The Story Engine
Gray cuts through the "content marketing" jargon to thoroughly and clearly explain what you should be doing (and why). He covers how to use the system efficiently to get the best results with the least effort and expense.
For a fraction of the cost of online courses or high-priced masterminds he lays out for you the simple steps to put content marketing to work for you.
An incredible bargain and a reference you're sure to keep handy and refer to often.
However, what I am absolutely terrible with is spreading a narrative far and wide. To me, that's the difference between sales and marketing. Sales is about action. Marketing is about awareness. While sales is more or less a timeless, principled process, marketing is constantly changing with modern cultural and technological standards. That's where this book comes in. The Story Engine will give you a useful approach to immediately implementing the marketing methods of today to get your effective narrative out to the audience where it will create action.
Most recent customer reviews
Great book and a great guy.Read more