Great book for anyone looking to build the their brand. Kyle has direct realworld experience that he brings to the book. He has great examples from large companies all the way down to startups and small businesses.
Here are some of my favorite take aways from the book:
- Create a lead magnet that helps with each problem
- Create a welcome series for each core problem
- Build relationships with influencers who can speak to each problem
The Story Engine is an excellent resource for entrepreneurs who are looking to grow their business. Content marketing has definitely helped in growing my business Bean Ninjas by building trust with our audience and potential clients. As a busy founder this wouldn't have been possible without having a content strategy and a repeatable system to produce high quality content. The Story Engine will guide you through the steps to build your own content marketing engine. Meryl Johnston - Founder, Bean Ninjas
"The Story Engine is a game-changing book for content marketing. It takes many of the essential pillars of a great content strategy and puts them into a very simple package. This is an essential read for any entrepreneur looking to grow their business online." Jeremy Slate - Create Your Own Life Podcast