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The Story Factor (2nd Revised Edition) Paperback – April 4, 2006
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The author then goes to summarize what the remainder of the book is about: "The rest of this book is dedicated to proving to you the things you already know about storytelling and filling in whatever gaps might be missing. Storytelling is not rocket science. It is very easy and incredibly rewarding to practice."
A very enlightening, practical and applicable book - no matter what it is that you do in life. You will find inspiration and learn numerous techniques to improve your storytelling abilities and consequently your influence. Highly recommended read!
Below are key excerpts from the book, that I found particularly insightful:
1- "There are six types of stories that will serve you well in your efforts to influence others.Read more ›
Much like Michael Jeffreys (who wrote Success Secrets of the Motivational Superstars: America's Greatest Speakers Reveal Their Secrets) Annette Simmons is not a fan of technique. That is to say, she believes that only basic goodness, honesty, and strong character can produce influence. This book is not exactly a how-to book in the sense that it directs the reader on specific tips for becoming a better storyteller, but rather, encourages a new way of thinking - which is thinking non-linearly, from multiple perspectives, and away from facts.
As author Annette Simmons notes, "People don't want more information. They are up to their eyeballs in information. They want faith--faith in you, your goals, your success, in the story you tell."
Stories get past the rational, critical mind and mines deep down into our emotions at an unconscious level. A good story induces a state of trance whereby the critical conscious mind becomes engaged in the narrative, allowing the moral/meaning of the story to sink into the unconscious unchallenged. It then influences their perception, thoughts, feelings and behavior.
I've had friends tell me they think storytelling is a strength of mine. After reading The Story Factor, I hope they are right. I know what I have to do to improve, anyway... and that is always a good thing.
I had a major insight on page 50 when I read, "A subtle yet powerful shift occurs when you seek to influence people to make wise decisions rather than `right' decisions. When you decide to awaken sleeping wisdom rather than convince others you are right, you will produce a much more powerful experience for both of you."
Most of us have a cause we're concerned about and would like to see a better world for people, animals or the environment. Annette shares stories throughout the book that will get you thinking about personal stories you can share that will make a difference. When people are faced with too many facts and information (which most of us are) they'll become confused and cling to status quo. A story helps them draw out their inner wisdom and connect with Truth.
Whether it's to one person or many, if you're trying to influence the unwilling, unconcerned or unmotivated, the information in this book will help you achieve it with less effort and better results.
What I remember from the past - stories. What I do all my life is now connected in my thoughts as a story. Stories were the cultural foundation for many years. It is a pleasure to reinvent them through this book.
This book is not a manual. It is a story of a woman who lives her life and does things that she founds important. Don't take it is a 100% truth. Just give it a try and you would find some precious ideas.
Most Recent Customer Reviews
Great product!! We love it, but please do not buy from this dealer - antonline....they overprice stuff and do not honor the Amazon Low Price guarantee, ripped me off for 200$ on a... Read morePublished 7 months ago by Amazon Customer
Fabulous book on the importance of story and using it wisely to influence others! It's my new favorite, and I highly recommend it to anyone that's interested in using stories to... Read morePublished 8 months ago by Dave'nJanna
A good way to think how we communicate and the power of our personal stories to influence others (and be influenced)Published 9 months ago by Hernan nadal