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Story. Style. Brand.: Why Corporate Results Are a Matter of Personal Style Paperback – November 25, 2019

4.7 out of 5 stars 10 ratings

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Editorial Reviews


"Brand is storytelling and the emotional component that subliminally engages a customer, an employee or a collaborator is core to the human condition. This is a powerful approach to strategically leveraging what is natural. Janel Dyan's book is an excellent read and powerful advice!" --Andy Cunningham, Bestselling Author of Get to Aha! Discover Your Positioning DNA and Dominate the Competition

"The secret's out! Janel's methodology has been my secret weapon for both large corporate events and personal engagements. Now everyone can be inspired by her approach to building a personal brand through story and style." --Lynn Vojvodich, Member of the Board of Directors for Dell, Ford and Booking Holdings; Advisor and Investor in Technology Companies; Former Tech Sector CMO

"Janel Dyan has accomplished something remarkable -- she has proven that when you live your life story, your style has the power to connect, inspire and engage. In my work with Janel, I've discovered that we can use the lessons of the JD Methodology to serve not just ourselves and our companies, bu to go 'Beyond Us' to become a movement of women empowering, supporting and investing in other women. Janel challenges you to be the woman who remembers to look back, reach down, pull another woman up and give her the permission to be powerful in her own light. I have no doubt that this book and its extraordinary author will change countless lives, companies and careers." --Ebony Frelix Beckwith, EVP and Chief Philanthropy Officer at Salesforce, and Board Member at Hamilton Families and Women's Funding Network

About the Author

Janel Dyan is a well-regarded expert on how to build a story to achieve brand alignment for both company and customer success. A sought-after brand advisor to the San Francisco Bay Area elite, she is the author of the book: Story. Style. Brand. -- Why Corporate Results Are a Matter of Personal Style.

In 2014, she founded Janel Dyan, Inc., (known to most as simply JD), which provides transformative brand and style consultation to high-visibility clients across industry, politics, and social causes. JD was built upon the belief that the most important aspect of a woman's brand does not emanate from her position, the product or the services she is creating: it's about her, her story and her vision of success. Janel is determined to disrupt the mindset of corporate America, proving that what a woman wears is an essential part of building her professional brand. The JD Methodology is built upon the concept of authenticity, transparency and vulnerability. The confidence exuded with the right outfit is, arguably, even more important than the message delivered -- setting the tone for the audience to engage with the presentation with all their senses, whether they know it or not.

Janel has worked with dozens of executive clients to change their mindset about what "style" and "brand" mean, and has created a process that begins with intention and authenticity. It is a disrupted approach that changes the way these executive women see their wardrobe and their sense of style. This mindset shift changes their first question of the day from "What should I wear?" to "What is the story, the audience and the desired outcome for the day?" And it starts with another, simple question: "What conversation do I want to have?"

Janel's work is seen by millions through the public appearances of Fortune 500 companies, United Nations, and World Economic Forums members, technology executives, and leaders in social change.

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Product details

  • Publisher ‏ : ‎ Silver Tree Publishing (November 25, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 202 pages
  • ISBN-10 ‏ : ‎ 1948238217
  • ISBN-13 ‏ : ‎ 978-1948238212
  • Item Weight ‏ : ‎ 9.9 ounces
  • Dimensions ‏ : ‎ 6 x 0.46 x 9 inches
  • Customer Reviews:
    4.7 out of 5 stars 10 ratings

Customer reviews

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