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Alternate Title: "What your prospects need to know, and how to share it with them."
on October 16, 2015
This book also includes many Warren Buffett quotes, that can be memorized and used in many situations. really enjoyed the "across the bow" approach; this book gave refreshing insight and wording that cuts through complicated financial knowledge to the heart of what's relevant to the BUYER. The book's essence goes far beyond the social constructs of the time it was written, and its message is readily applicable to mastery of sales, whether products or services.