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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't Hardcover – February 23, 2016
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*Washington Post Bestseller*
“I believe there are seeds of greatness in each and every one of us. In The Storyteller's Secret, Carmine Gallo unlocks the techniques that have made some of the greatest entrepreneurs, speakers, and leaders of our time as great as they are. The chapters are filled with inspiring stories and specific tips that will help you elevate your personal brand, move your business forward and, quite possibly, change the world.” ―Lewis Howes, author and podcast host of The School of Greatness
“I believe your adversities are your advantage. Carmine Gallo shares this philosophy. In The Storyteller's Secret, he shows us how overcoming challenges - tension over triumph - is the stuff by which great stories and great successes are made.” ―Darren Hardy, Publisher, Success Magazine
“After I lost my legs I got a second chance at life. I learned that the only limits we have are the ones we place on ourselves. I started to ask myself the question, 'If life were a book, and I was the author, how would the story go?' In The Storyteller's Secret, Carmine Gallo not only gives you the tactical steps to sharing your ideas, he also digs into the psychology of storytelling to explain why the stories we tell ourselves are the most important and empowering ones of all.” ―Amy Purdy, world-class snowboarder, motivational speaker, and television personality
“Having facts on your side isn't enough. You have to do storytelling. In The Storyteller's Secret, Carmine Gallo shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience. We have very big problems to solve and we have entrepreneurs with great ideas, but knowing the science isn't enough. Stories educate, inform, and ultimately inspire us to change the world.” ―Vinod Kholsa, founder of Kholsa Ventures
For years I’ve come to trust Carmine Gallo’s sage wisdom on learning to be a better communicator and I’ve made his book, Talk Like TED, required reading for my staff. I’m excited about The Storyteller’s Secret because in my business communication and leading teams to victory are most certainly related!–Brigadier General Kenneth E. Todorov, USAF (Ret)
About the Author
CARMINE GALLO is the two-time Wall Street Journal bestselling author of Talk Like TED. He is a communications coach for widely admired brands such as Pfizer, LinkedIn, Intel, and Coca Cola, and a keynote speaker known for teaching the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes.com and Entrepreneur.com. He is the head of GALLO Communications in California, where he resides with his wife.
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The author breaks down the types of stories as follows:
- Storytellers who ignore our inner fire
- Storytellers who educate
- Storytellers who simplify
- Storytellers who motivate
- Storytellers who launch movements
There's no doubt parts of this book are inspiring and that this author has proven his point through the stories of some notable people like Howard Schultz (CEO of Starbucks), Joel Osteen (American preacher), Richard Branson (founder of Virgin Group), Amy Purdy (world-class Paralympic snowboarder), Oprah Winfrey (talk show host), Winston Churchill (former Prime Minister of the United Kingdom), etc., etc.
For instance, Steve Jobs (co-founder of Apple) used a violation of expectations when he announced in a presentation "We have three products...The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device." He repeated these three products again and then he violated everyone expectations by saying that they were not three devices. He said, "This is one device. And we are calling it an iPhone."
Although this book is spot on with how certain people inspire, motivate, and exert a powerful influence through a great story, I did not find reading this a page turner because it was repetitive, long-winded, and the "secrets" were pigeon-holed into five different types of stories almost all of which could have fit any type of story. To me every story in the book educated, motivated, and simplified the message into something the audience could understand. The author, in my opinion, failed to heed his own advice of simplifying the story and instead crafted a message at least 50% longer than it should have been.
So........ here is my story:
I am an avid consumer who has become weary over the inferior consumer products that I wasted my money on and which have ended up in landfills. Therefore, as a hobby I decided to combine my love of writing with my desire to review products in order to empower others in making informed purchase decisions and spend dollars wisely in the hopes that they not lose money like I have.
Please note that I received a pre-release book. In its current state, I feel this book is one that should be borrowed from a library. If the story were tightened up by about 50% (which I doubt it will be), then I might consider this worth the purchase.
How good is this book when it comes to advice on telling stories? So good that I’m going to ask all students on the next Coach the Life Coach course to read it because coaches need to be able to tell great stories if they are to separate themselves from the competition.
What Gallo does brilliantly is collate some of the most memorable storytelling throughout history and dump them all in one place.
You may have heard about how Steve Jobs crushed his presentation for the first iPhone by telling the audience he had three new launches to talk about, when he only had one.
Equally, you may well know how an interview with Bill Gates went viral just because the Microsoft founder drank a glass of water.
And you could have heard about how Starbuck’s CEO, Howard Shultz, exploded a company based on the back of a very short story that wasn’t even about coffee, but an experience.
However, I doubt you will know that one of the greatest orators of the twentieth century, Winston Churchill, spent hours simplifying his speeches and removing as many words with too many syllables as possible.
Or that Churchill’s first attempt at public speaking was an unmitigated disaster.
Or even that probably one of the most well known televangelists in the world, Joel Osteen used to be a nervous bumbling wreck before and during sermons.
And you may not know why the last two sets of examples I gave were both in sets of three.
But all of that is revealed in ‘The Storyteller’s Secret’.
Gallo’s book is a treasure chest of ideas for blog posts, giving presentations, telling stories to help clients and even writing copy for a website.
He demonstrates time and time again the unequivocal power of storytelling with, not surprisingly, dozens of compelling stories of his own.