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Storytelling Can Change the World Paperback – September 1, 2014
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Storytelling really can change the world. And being good at it can change you and your career prospects too. Stories engage us easily, draw us in naturally, excite our curiosity, pique our interests and lead us to the satisfying conclusion that we can do something now to make a difference. Persuading others effortlessly, painlessly and willingly to do something that otherwise, most likely, they would not is the most valuable asset for anyone working in any number of professional and technical business areas. How to do transformational storytelling is explained here through twelve packed chapters and, of course, dozens of transformational stories...
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Top Customer Reviews
Applause or action -- which of the two would you prefer to accomplish through your stories? And how do you go about making it happen? For all the stories we tell, spinning a tale that aims to inspire change can feel like a challenge.
You want to take on the role of transformational storyteller. Believe me, that’s not as daunting as it sounds. Ken tells us that transformational storytelling means using a story to create a positive difference, changing something or someone for the better. As a transformational storyteller, your possibilities are endless and you can be the driving force behind your organization in creating some seriously awesome change.
Ken breaks it all down for you in his literary yet very accessible style, complete with extensive examples so that you not only come to understand what transformational storytelling is, but what it does. This book is incredibly in-depth, as Ken teaches you what to do, what not to do, and everything in between -- including, interestingly enough, an exploration of storytelling through a historical lens.
Along with providing insight, Ken also ramps up the excitement factor when it comes to honing your craft. Yes, he not only tells you everything you need to know in order to become the best storyteller you can possibly be -- he gets you excited for it, too. If you’re a member of any organization interested in ramping up fundraising efforts, let this book be your holy grail. Read it and then promptly pass it on to your board, your volunteers, and even your janitor to hammer home the importance of your stories. Once they read this, they’ll get it. And then your team of storytellers can go forth and be agents of change for your organization.
Fundraising is not just some cheap, quick tactic that avoids hearts and souls. Fundraising is not a set of bank transactions. Join Ken on the storytelling journey. And take your boss and board with you.
I highly recommend this book as a must read for every fundraiser because I know that when you do read this book you will change the world and isn't that the most important reason why we do fundraising.