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Storytelling with Data: A Data Visualization Guide for Business Professionals Paperback – Illustrated, November 2, 2015

4.6 out of 5 stars 1,826 ratings

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Frequently bought together

  • Storytelling with Data: A Data Visualization Guide for Business Professionals
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  • Storytelling with Data: Let's Practice!
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  • The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios
Total price: $93.20
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Editorial Reviews


"In Storytelling with Data, Cole has created an of-the-moment complement to the work of data visualization pioneers like Edward Tufte. She's worked at and with some of the most data-driven organizations on the planet as well as some of the most mission-driven, data-free institutions. In both cases, she's helped sharpen their messages, and their thinking."
Laszlo Bock, SVP of People Operations, Google, Inc. and author of Work Rules!

From the Inside Flap

praise for storytelling with data

"Storytelling with Data is a superbly written, masterful display of rare art in the business world. Cole Nussbaumer Knaflic possesses a unique ability—a gift—in telling a story through data. At JPMorgan Chase, she has helped improve our capabilities to explain complicated analysis to executive management and the regulators with whom we work. Cole's book brings her talents together in an easy-to-read guide with excellent examples that anyone can learn from to encourage smarter decision-making."
—Mark R. Hillis, Chief Risk Officer of Mortgage Banking at JPM Chase

"We have so much data that it can be hard to get people to pay attention to our critical findings. Cole Nussbaumer Knaflic taught us valuable lessons in her workshop and it is fantastic to see these expanded upon in Storytelling with Data. My team is already using the lessons Cole teaches to move people to action as they see new pearls of understanding and make a difference in the lives of others. Now others can, too!"
—Eleanor Bell, Director of Business Analytics at Bill & Melinda Gates Foundation

"There is something lovely about being consistent with your own teachings. Cole Nussbaumer Knaflic accomplishes that with her first book. She is an advocate for clarity and concision in visualization, and her book is as clear, concise, and practical as it gets. If you are a beginner in visualization, or if you struggle to produce good charts in your everyday job with tools like Excel, Tableau, Qlik, and the like, this is a great place to start learning the core principles."
—Alberto Cairo, Knight Chair in Visual Journalism and Professor of Visualization at the University of Miami, and author of The Functional Art

"Data slides are not really about the data, they are about the meaning of the data. Cole Nussbaumer Knaflic understands this and has written a straightforward, accessible guide that will help anyone who communicates with data connect more effectively with their audience."
—Nancy Duarte, CEO at Duarte, Inc. and bestselling author

Product details

  • Publisher : Wiley; 1st edition (November 2, 2015)
  • Language : English
  • Paperback : 288 pages
  • ISBN-10 : 1119002257
  • ISBN-13 : 978-1119002253
  • Item Weight : 1.44 pounds
  • Dimensions : 7.3 x 0.7 x 9.2 inches
  • Customer Reviews:
    4.6 out of 5 stars 1,826 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,826 global ratings
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Top reviews from the United States

Reviewed in the United States on September 17, 2017
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203 people found this helpful
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Reviewed in the United States on April 29, 2019
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1.0 out of 5 stars This is a joke, right? Received misprinted trapezoid shaped "book"
By LumpiaGuy on April 29, 2019
The "book" arrived as a trapezoidal nightmare! I'm not sure who's in charge of quality control at the printing press but this is just ridiculous. First, I'm baffled as to how this can leave the printing press in this condition. Second, how can the person fulfilling the order not see that the book is malformed?? Really? I'll admit, I did get a nice laugh. But the joke's on me. Now I have waste my time returning this monstrosity.
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51 people found this helpful
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Reviewed in the United States on May 28, 2018
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53 people found this helpful
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Reviewed in the United States on December 4, 2019
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Reviewed in the United States on March 2, 2019
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4.0 out of 5 stars Tell a story like a script director. Present a slide like a designer
By Writing Being on March 2, 2019
The author, Cole Nussbaumer Knaflic, uses simple examples and explains to every reader about how to communicate to audience using data.

You could implement these concepts by hand. Learning how to use PowerPoint well doesn’t mean you could give an excellent presentation to the audience. You must display your idea like a well-trained designer and tell a story like a Hollywood script director.

So, the author borrows some professional elements from design and script-writing such as affordance, acceptance and storyboarding. In the chapter of “case studies”, the author demonstrates how she would fix the not-so-good graphs by the concepts covering in this book.

Telling an emotional or persuasive story using data is a hard work. If we don’t consciously recognize that this takes time to do well. We run the risk of losing the potential opportunity to drive change and action.
This is the final step the audience will see. We should devote our time to storytelling with data.
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25 people found this helpful
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Reviewed in the United States on October 12, 2018
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10 people found this helpful
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3.0 out of 5 stars It’s not about data modelling and visualisation
Reviewed in the United Kingdom on January 12, 2019
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15 people found this helpful
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Robert Morris
5.0 out of 5 stars How to “visualize data and tell stories with it” so that the information "can be used to drive better decision making"
Reviewed in the United Kingdom on November 17, 2016
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11 people found this helpful
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Andrzej Leszkiewicz
5.0 out of 5 stars Read this book if your job is to talk with people about data
Reviewed in the United Kingdom on February 5, 2021
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One person found this helpful
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M. E. Gideon
4.0 out of 5 stars Great book to cover the fundamentals and leave you armed to go practice
Reviewed in the United Kingdom on April 21, 2016
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8 people found this helpful
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5.0 out of 5 stars A "must have" for anyone who needs to present data driven information
Reviewed in the United Kingdom on November 17, 2019
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