Other Sellers on Amazon
+ Free Shipping
+ $3.99 shipping
+ $3.99 shipping
Storytelling with Data: A Data Visualization Guide for Business Professionals Paperback – Illustrated, November 2, 2015
|New from||Used from|
$5.00 extra savings coupon applied at checkout.
Sorry. You are not eligible for this coupon.
Explore your book, then jump right back to where you left off with Page Flip.
View high quality images that let you zoom in to take a closer look.
Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.
Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Ask Alexa to read your book with Audible integration or text-to-speech.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Frequently bought together
Customers who viewed this item also viewed
—Laszlo Bock, SVP of People Operations, Google, Inc. and author of Work Rules!
From the Inside Flap
praise for storytelling with data
"Storytelling with Data is a superbly written, masterful display of rare art in the business world. Cole Nussbaumer Knaflic possesses a unique abilitya giftin telling a story through data. At JPMorgan Chase, she has helped improve our capabilities to explain complicated analysis to executive management and the regulators with whom we work. Cole's book brings her talents together in an easy-to-read guide with excellent examples that anyone can learn from to encourage smarter decision-making."
Mark R. Hillis, Chief Risk Officer of Mortgage Banking at JPM Chase
"We have so much data that it can be hard to get people to pay attention to our critical findings. Cole Nussbaumer Knaflic taught us valuable lessons in her workshop and it is fantastic to see these expanded upon in Storytelling with Data. My team is already using the lessons Cole teaches to move people to action as they see new pearls of understanding and make a difference in the lives of others. Now others can, too!"
Eleanor Bell, Director of Business Analytics at Bill & Melinda Gates Foundation
"There is something lovely about being consistent with your own teachings. Cole Nussbaumer Knaflic accomplishes that with her first book. She is an advocate for clarity and concision in visualization, and her book is as clear, concise, and practical as it gets. If you are a beginner in visualization, or if you struggle to produce good charts in your everyday job with tools like Excel, Tableau, Qlik, and the like, this is a great place to start learning the core principles."
Alberto Cairo, Knight Chair in Visual Journalism and Professor of Visualization at the University of Miami, and author of The Functional Art
"Data slides are not really about the data, they are about the meaning of the data. Cole Nussbaumer Knaflic understands this and has written a straightforward, accessible guide that will help anyone who communicates with data connect more effectively with their audience."
Nancy Duarte, CEO at Duarte, Inc. and bestselling author
- Item Weight : 1.44 pounds
- Paperback : 288 pages
- ISBN-10 : 1119002257
- ISBN-13 : 978-1119002253
- Dimensions : 7.3 x 0.7 x 9.2 inches
- Publisher : Wiley; 1st edition (November 2, 2015)
- Language: : English
- Best Sellers Rank: #10,218 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
While I think the author wrote this for people who do presentations in any quantitative field for a living, this book should be required reading for graduate students preparing to defend a dissertation or thesis.
You could implement these concepts by hand. Learning how to use PowerPoint well doesn’t mean you could give an excellent presentation to the audience. You must display your idea like a well-trained designer and tell a story like a Hollywood script director.
So, the author borrows some professional elements from design and script-writing such as affordance, acceptance and storyboarding. In the chapter of “case studies”, the author demonstrates how she would fix the not-so-good graphs by the concepts covering in this book.
Telling an emotional or persuasive story using data is a hard work. If we don’t consciously recognize that this takes time to do well. We run the risk of losing the potential opportunity to drive change and action.
This is the final step the audience will see. We should devote our time to storytelling with data.
The book was so basic as to be insulting. I literally GROANED as the author explained, as if this were a groundbreaking concept, to know your audience. I rolled my eyes as she delivered Pro-Tips® like: "don't clutter your slides!" And "don't read off your slides when delivering a presentation".
Do you remember that introduction to public speaking class you took in high school/ college? Yup. This is that without the benefit of having in-class practice time.
Pro-Tip® Skip it!
For the last 10 years or so, I have developed methods for getting the project story down to a single graphic. It's usually a large graphic, but a single one. It has the effect of getting everyone on the same page. But for people who are not used to looking at this type of presentation, it can be overwhelming or as the author points out they have to work at it in order to understand it. This was a key point for me.
Before I finished the book, I started making changes in my work products. They were small changes, but the feedback was very positive. One example, do you ever note information in page footers like date, time and maybe filename and path? Does anyone think to put them in the background by using a shade of gray instead of the default black? No! Try it. Then ask for opinions It doesn't sound like much, but it's reducing the competition on people's focus.
This book is great! It's fairly short to read and has a lot of examples making it easy to follow the author's intent. She obviously is very good at her profession. If I had to pick one book as a recommendation to someone who wants to learn about making great presentation graphics, I will point to this book. I highly recommend it. But, the book doesn't stop there, the author has included a listing of resources (e.g. books and websites) for continued learning.
Top reviews from other countries
What Cole Nussbaumer Knaflic provides in this volume is an abundance of information, insights, and counsel that can help almost anyone to master the skills needed, in Knaflic's words, “to visualize data and tell stories with it” in order to turn the data “into information that can be used to drive better decision making.”
These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Knaflic’s coverage:
o Thinking like a designer (Pages 15-16 and 127-150)
o Importance of context (19-33)
o Selecting visuals that will be effective (35-69)
o Graphs (43-49)
o Bar charts (50-59, 156-158, 161-162, and 236-237)
o Visuals to avoid (61-68)
o Voiding clutter (71-98)
o Gestalt Principles of Visual Perception (74-81)
o Lack of visual order (81-86)
o Focusing on an audience’s attention (99-126)
o Preattentive attributes (102-116)
o Affordances (128-138)
o Hierarchy of Information (135-138)
o Accessibility (138-145)
o Storytelling (165-185)
o Storytelling with data process (187-205 and 242-255)
o Case Study 2: Leveraging animation in the visuals you present (210-218)
o Case Study 4: Strategies for avoiding the spaghetti graph (227-234)
I agree with Knaflic: “There is a story in your data. But your tools don’t know what that story is. That’s where it takes you — the analyst or commentator of the information — to bring that stay visually and contextually to life. That process is the focus of this book.”
These are the specific learning objectives on which she focuses, each preceded by “How to….”
o Understand the context in which the story is presented
o Select an appropriate visual display of the data
o Eliminate clutter
o Focus attention where it is most needed
o Think like a designer
o Tell the story (setting. characters, plot, conflicts, resolution, etc.)
Presumably Cole Nussbaumer Knaflic agrees with me that the most effective storytellers are aware of an unspoken question that every member of the given audience has in mind: “Why should I care?” or perhaps “What’s in it for me?” The story format will help to engage their interest but there must also be substantive support of the message. That’s where the data component is decisive, for better or worse. If you need help with creating visualizations “that are thoughtfully designed to impart information and incite action,” look no further.
It would get 5 stars from me if there was an appendix with more detail on exactly how to produce some of the graphs shown in excel but the book fulfills its purpose in describing what is to be done and encouraging the reader to get to know their tools to achieve what they need
My wife normally can't get on with my book choices as they're generally very technical but she's reading and utilising the lessons in here even more than I am.