- File Size: 696 KB
- Print Length: 220 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Twilight Times Books (October 31, 2013)
- Publication Date: October 31, 2013
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00GDGMBUM
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#424,697 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #515 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business
- #839 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
- #1786 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship
|Print List Price:||$16.95|
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Storytelling: The Indispensable Art of Entrepreneurism Kindle Edition
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|Length: 220 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top Customer Reviews
In a simple, straight-forward language, often sprinkled with humor, Mazzocchi — who isn’t only an Ernst & Young Entrepreneur of the Year winner but also an award-winning medical thriller author — takes the reader through the process of developing their story to maximize success, especially when it comes to attracting investors.
Mazzocchi begins by defining what it truly means to be an inventor/founder entrepreneur as opposed to other titles, such as a start-up entrepreneur, and professional manager. He also explains what the art of entrepreneurism entails, stressing the importance of how the telling of the story needs to improve during the entrepreneurial journey or “it will fall off the cliff into the abyss.”
But how do you spin a visionary tale that has not yet happened, but could, and should happen? Mazzocchi compares this to trying to explain your dreams or fantasies to a stranger — they are real and exciting to you but difficult for others to appreciate. And even when you get your story across, why should they care? It is here that the author’s expertise comes into play, taking the reader through each part of the story and step of the process, from developing the “hook” to knowing your audience to keeping their interest, and more.
Storytelling is a fascinating read, chock-full of information, advice, and interesting “behind-the-scene” anecdotes from someone who’s been there and done that first-hand. Though it is primarily aimed at entrepreneurs, the wisdom of this book applies to many other careers and aspects of a person’s life. Reading this book is like having your own business mentor or coach guiding you every step of the way through the development of your story. Highly recommended!
As you point out, I have lost collaborators and friends along the way. I also had my 'mad uncles'. Losing friendships are especially painful when a good friendship is lost as a result of the wear and tear of going through the process. I am truly blessed that my wife didn't leave me. But there were those days when she told me, "If I ever hear the word 'Curvware' again, it's over!"
For seasoned entrepreneurs, they will see themselves in everything you write. And they will remember the good and bad of their own journey. Much more importantly, entrepreneurs just starting out, will know what they will be facing. Your book will help prepare them and perhaps even dissuade a few. Going through this is not for everyone. It's better that they learn now just what they will be facing.
Best $3.99 I have ever spent for a book!
Most Recent Customer Reviews
Was ok. More than the art of strorytelling, was his life and how to approach life from a perspective of telling stories. Read morePublished 13 months ago by Diego Quintana
Yes, you can use storytelling as a tool to convey information about your company to investors and the like. Read morePublished 15 months ago by Jay Muse
What a read, I did not stop reading until I finished. It gave me insight into what a successful serial entrepreneur goes through. Read morePublished on June 25, 2014 by Greg Forman
As a fellow entrepreneur I appreciate the emphasis on the art of storytelling. Too often we forget that the basis of human interaction is sharing stories. Read morePublished on June 17, 2014 by Barbara B. Carryer
An outstanding guide through this demonstably value-adding dimension of corporate capacity building! Read morePublished on April 21, 2014 by Oils
Rudy has done a fantastic job of capturing the "true" story of being an entrepreneur. Written from his first-hand experiences, he writes about the good, the bad and the... Read morePublished on April 17, 2014 by Duncan
As soon as I saw this book I knew I wanted to read it. I have a daughter who wants to write and publish her own line of children's books and we greatly needed some reasonable... Read morePublished on February 27, 2014 by pirategrl1014
The art of tellin gstories has been with us since man first began to communicate. Whether written or spoken you will increase your ability to sell more products, attract more... Read morePublished on January 16, 2014 by Robert H. Sterling
So, I was on the fence whether to give it 3 or 4 stars. The book is well written and explains why story telling is so important for entrepreneurs. Read morePublished on January 12, 2014 by Norman Rohr
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