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Storytelling: The Indispensable Art of Entrepreneurism by [Mazzocchi, Rudy A.]
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Storytelling: The Indispensable Art of Entrepreneurism Kindle Edition

4.9 out of 5 stars 25 customer reviews

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Length: 220 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Details

  • File Size: 696 KB
  • Print Length: 220 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Twilight Times Books (October 31, 2013)
  • Publication Date: October 31, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #424,697 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition
Storytelling isn’t only for writers or Hollywood producers, and this book is a great resource for people who are starting a business or venturing into the world of entrepreneurship.

In a simple, straight-forward language, often sprinkled with humor, Mazzocchi — who isn’t only an Ernst & Young Entrepreneur of the Year winner but also an award-winning medical thriller author — takes the reader through the process of developing their story to maximize success, especially when it comes to attracting investors.

Mazzocchi begins by defining what it truly means to be an inventor/founder entrepreneur as opposed to other titles, such as a start-up entrepreneur, and professional manager. He also explains what the art of entrepreneurism entails, stressing the importance of how the telling of the story needs to improve during the entrepreneurial journey or “it will fall off the cliff into the abyss.”

But how do you spin a visionary tale that has not yet happened, but could, and should happen? Mazzocchi compares this to trying to explain your dreams or fantasies to a stranger — they are real and exciting to you but difficult for others to appreciate. And even when you get your story across, why should they care? It is here that the author’s expertise comes into play, taking the reader through each part of the story and step of the process, from developing the “hook” to knowing your audience to keeping their interest, and more.

Storytelling is a fascinating read, chock-full of information, advice, and interesting “behind-the-scene” anecdotes from someone who’s been there and done that first-hand. Though it is primarily aimed at entrepreneurs, the wisdom of this book applies to many other careers and aspects of a person’s life. Reading this book is like having your own business mentor or coach guiding you every step of the way through the development of your story. Highly recommended!
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Format: Kindle Edition Verified Purchase
We all have our own journey in life, and the one I just read in Storytelling, by Rudy Mazzocchi was not only facinating, but very educational. As a business owner and considering my own struggles in the business, I immediately gravitated to this book. Brings insight into areas that you normally would not consider, and his candid descriptions that reflect upon his own life are truly inspiring and admirable. This is a book that you cannot put down once you begin. Riveting and really makes you crave for more......highly recommend. Mr. Mazzocchi, you have done it again!!! STORYTELLING is a superbly crafted narrative dealing with a neglected subject in the world of business communications. Most entrepreneurs, myself included, assume that they can ' tell the story ' of their business succinctly, and in convincing terms. In STORYTELLING, Rudy Mazzocchi explains why this common notion is often a false oversimplification. True storytelling, Mazzocchi points out, requires a clear appreciation of the audience, an unshakeable commitment to adhere to the exact time allowed for the story, and a keen intuitive sense of the real fabric of the message. Just as important, Mazzocchi argues, is the need for the storyteller to quickly assimilate feedback from the audience, and if necessary to subtly adjust the story in real-time. Apart from the practical and useful analytic tools provided in this book, STORYTELLING is a great read based on real-life vignettes that the author has inserted to illustrate his arguments. For example, Mazzocchi exposes the 'mad uncle in the basement' as a common, if not inescapable, human presence in every start-up company. Every company has a 'mad uncle', Mazzocchi says, who won't go away and whose continuing presence confounds the usual rules of storytelling. While STORYTELLING is a must read for business executives, it will also be of interest to anybody who must routinely explain to others what they do for a living.
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Format: Kindle Edition Verified Purchase
Mr. Mazzocchi's book is chockful of usable advice in crafting your entrepreneurial endeavor to bring it to its fullest potential. He makes what has been invisible, visible; the compelling story behind the endeavor. Having spent my entire life around the magical energy of entrepreneurs, born to one and married to one, and having read many fascinating biographies about what I call "the artists of the business world" from Richard Branson to Steve Jobs, this book on the Art of Storytelling by the entrepreneur is something that has been "hidden in plain sight" for too long. The reader benefits greatly that Mazzocchi has combined his two careers as serial entrepreneur and writer of stories to make crystal clear the importance of shaping one's own story to launch and develop well one's own enterprise. His ideas would work just as well in the profit or non-profit sectors. I appreciate that he uses what worked and what didn't from his own life and then like a good teacher who really cares about others' success shows how to profit from his hard earned lessons in the real world trenches. This book would have been really helpful to me in living through the dramatic ups and downs that an entrepreneur's life brings to those who love them. I could have understood their story and where they were in their process better. I highly recommend this book not only to the entrepreneur, but just as importantly to those around them who want to understand and support them more knowledgeably. Linda W.
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Format: Kindle Edition Verified Purchase
I finished reading your book. I'm not blowing smoke when I say that I think it is certainly as important as Steve Blank's book for entrepreneurs .... for those just starting out .... no BS. I think the two are excellent companion books. His book is focused on more 'technical' stuff of sorts. You get personal. And there is nothing more personal than putting your body and soul into a startup. The emotional roller-coaster one gets on can be traumatizing and your book exposes the reader to this aspect of starting and running a venture.

As you point out, I have lost collaborators and friends along the way. I also had my 'mad uncles'. Losing friendships are especially painful when a good friendship is lost as a result of the wear and tear of going through the process. I am truly blessed that my wife didn't leave me. But there were those days when she told me, "If I ever hear the word 'Curvware' again, it's over!"

For seasoned entrepreneurs, they will see themselves in everything you write. And they will remember the good and bad of their own journey. Much more importantly, entrepreneurs just starting out, will know what they will be facing. Your book will help prepare them and perhaps even dissuade a few. Going through this is not for everyone. It's better that they learn now just what they will be facing.

Best $3.99 I have ever spent for a book!
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