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Straight Advice: How to Market Art Online Now Paperback – July 19, 2016
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About the Author
Barney Davey has spent decades helping artists and photographers to find new buyers, sell more art and market their work efficiently.
If you’re an artist or photographer or work as an entrepreneur in a creative field, he’s here to help you create a successful, sustainable and rewarding career. You’ll find numerous ways to grow your career through his books, blog posts, workshops, online training, consulting and more.
He began advising artists when he joined Decor magazine, and the Decor Expo trade shows as a marketing executive in 1988. Both were influential, prominent art business leaders.
Decor was in the business of helping artists, galleries and picture framers for more than 135 years. At its peak, the Decor Expo Atlanta Show was ranked in the top 100 among more than 10,000 annual tradeshows produced in the U.S.
During his career, he attended more than 200 art tradeshows where he got to know top artists and successful publishers. He used this unique opportunity to study their best marketing practices. Those events, plus his sales, marketing, and entrepreneurial experiences, form the crucible of the experience, knowledge, and wisdom he shares with artists today.
Each of his previous five books on art marketing has been a "Business of Art" bestseller on Amazon.com.
You can get a clear idea of the marketing insights and industry knowledge he shares by visiting Art Marketing News. You'll find more than 600 art business and marketing posts. Art Marketing News is ranked # 1 by Art Business News.
A Path to a Rewarding Career
Davey’s work with artists, photographers and fine art print publishers on their plans to grow their businesses gave him experiences that lit a path to his future. With the collective knowledge, wisdom, and inspiration he gained, he has built a business based on purpose, passion, and prosperity.
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Top customer reviews
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Davey's book gave me tools and directions to focus on the one zebra in a heard of zebras and most importantly got me moving in a good direction. The book is too small and does not attempt to provide all the answers for marketing your art, but the value of Davey's book is in the getting started, the what to do now. A way to get through the blizzard of where to start.
It is written from years of experience, beginning in a “golden age” in which the road to “full-time artist” was an entirely different path. The author not only experienced the changes that reshaped the entire art marketplace and his own career, he now guides his readers through a technology revolution he has used to become a top tier author and blogger. In his Art Marketing Mastery Workshop, he mentors artists from around the globe on how to find collectors who will buy the art they produce.
This isn’t a “flip-the-switch-to-instant-riches” trip. Most artists have tried one of those. The treasure map's path leads to establishing lasting relationships with collectors, building a career on trust that can last and sustain for a lifetime. You will need to read each paragraph with care and expend time and effort before the treasure that awaits is in your hands. But long the way you will find riches worth many, many times the modest price for this map.
Invest a bit more in the Art Marketing Mastery Workshop for up-close-and-personal advice from the author himself. It may be the only success short cut an artist can take.
The important step any creator of salable art can take is to buy the map and start the journey!
Soon I realized that I was highlighting most of the page, on every page and concluded that this was no ordinary Art Marketing Book, this was an encyclopedia of successful information culled down into a 140-page book that is easy to read, understand and implement.
How to Market Art Online Now is a goldmine of practical information you can use right now to jump start your online Art sales. Heck, the 6 pages of resources at the end is worth the price of the book alone. I highly recommend this book. Bravo! Barney ... another great book!!