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Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation (Flashpoint) illustrated edition Edition

4.8 out of 5 stars 9 customer reviews
ISBN-13: 978-1590561362
ISBN-10: 1590561368
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Editorial Reviews

Review

"A useful guide for improving our advocacy skills as well as working toward building a stronger movement." -- Erica Meier, Executive Director, Compassion Over Killing<br \><br \>"A useful guide for improving our advocacy skills as well as working toward building a stronger movement." -- Erica Meier, Executive Director, Compassion Over Killing<br \><br \>"I heartily recommend this book. Joy makes a strong case that animal advocates should seek, as Gandhi said, to bring opponents to their senses and not their knees." -- Gene Baur, author of Farm Sanctuary<br \><br \>"Is it really possible that we've had to wait three decades since the launch of the modern animal liberation movement for such a brilliant book on strategy?" --Zoe Weil, president of the Institute for Humane Education and author of Most Good, Least Harm

"I heartily recommend this book. Joy makes a strong case that animal advocates should seek, as Gandhi said, to bring opponents to their senses and not their knees." --Gene Baur, author of Farm Sanctuary

"Is it really possible that we've had to wait three decades since the launch of the modern animal liberation movement for such a brilliant book on strategy?" --Zoe Weil, president of the Institute for Humane Education and author of Most Good, Least Harm

About the Author

Melanie Joy is a social psychologist, professor, and personal coach. She has been involved in the animal liberation movement since 1989 and has worked as an activist, educator, and organizer. Her academic areas of specialization include the psychosociology of violence toward animals and humans and organizational behavior. She has written a number of articles and has been interviewed for magazines, books, and radio, and is also the author of Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism. She teaches Psychology and Sociology at the University of Massachusetts, Boston. She holds a Ph.D. in Psychology from Saybrook Graduate School and a Master’s Degree in Education from the Harvard Graduate School of Education.
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Product Details

  • Series: Flashpoint (Book 4)
  • Paperback: 176 pages
  • Publisher: Lantern Books; illustrated edition edition (June 1, 2008)
  • Language: English
  • ISBN-10: 1590561368
  • ISBN-13: 978-1590561362
  • Product Dimensions: 5.1 x 0.5 x 8 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,234,975 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
THANKING THE MONKEY: RETHINKING THE WAY WE TREAT ANIMALS. STRIKING AT THE ROOTS: A PRACTICAL GUIDE TO ANIMAL ACTIVISM. FARM SANCTUARY: CHANGING HEARTS AND MINDS ABOUT ANIMALS AND FOOD. SKINNY BITCH...IN A BOX. With all the recent popular releases on the topic of animal advocacy, 2008 feels as though it's shaping up to be the year of the veg*n. (Even Oprah's getting into the act, y'all!)

Social psychologist Melanie Joy joins the conversation with her first book, STRATEGIC ACTION FOR ANIMALS: A HANDBOOK ON STRATEGIC MOVEMENT BUILDING, ORGANIZING, AND ACTIVISM FOR ANIMAL LIBERATION. Joy's goal is simple: to encourage fellow activists to maximize their effectiveness, by carefully weighing, analyzing, and strategizing their activism. Because the animal liberation movement will never have more money or (entrenched) power than the corporate and political forces we're fighting, the only way we can triumph is through strategy.

A "strategic movement," Joy explains, is one which thinks globally, but acts locally. Before engaging in a piece of activism, animal advocates must think about how the action will impact the animal liberation movement as a whole. Additionally, every isolated piece of activism must be considered in relation to those that precede and succeed it. Every lofty goal is comprised of a series of minute steps or tasks; instead of shooting for the stars and burning out before takeoff, animal activists must set reasonable goals and embark on a carefully mapped journey. Such meticulously crafted plans take time, dedication - and strategy, strategy, strategy!
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Format: Paperback
Melanie Joy's book Strategic Action for Animals is basically all the wisdom of the animal movement distilled into 160 pages. Joy's practical take on activism, her focus on the reality of our fight and not on the theoretical, will help both new and experienced activists find their way towards effective advocacy. She covers many of the hangups we face when organizing groups of people or campaigns and offers solutions to them. This book is not only a refreshing read, but a great resource for those who want to do all they can to help animals.
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Format: Kindle Edition Verified Purchase
I saw this author speak at the Boston Vegetarian Society's recent food festival. She is a brilliant thinker and writer on the subject of "carnism," the practice of, and ideology behind, eating meat. This book is densely packed with useful information on how activists can avoid common pitfalls and optimize their work on behalf of animals. I was most interested in it because, as a vegan, I wanted to learn better ways of advocating a plant-based diet, and indeed there is a great deal of sound advice on how best to do this.
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If you are new to making change for animals, Dr Melanie Joy has complied an excellent guide for understanding what we are up against, the weaknesses that exist in the systems that support animal abuse and where the opportunities for effective advocacy for animals lie.

As someone that has been working to help animals for the past five years, I wish this book had been available earlier to help guide me in an area fraught with distractions, trauma, burn out and wastes of resources.

Essential reading for anyone interested in becoming effective in animal advocacy,
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Excellent book based on research on psychology of eating meat. Surely gives you many insights of how to be more effective and how not take resistance of meat eaters personally, and actually see them as victims of the system, thus not getting into us vs. them toxic struggle. Our common enemy is outdated traditions, addictions, greed of corporations, and fear of change.
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