Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees 1st Edition

ISBN-13: 978-0749470135
ISBN-10: 0749470135
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Editorial Reviews


"An admirable, well-structured book that contains lots of useful arguments, definitions, stats and case studies. If you want a comprehensive 'How to' manual for employee engagement, this is it." (B2B Marketing)

"Bursting with ideas and strategies...Strategic Brand Engagement really gets into the nitty gritty of how the minds of your employees work" (PR Week)

"The focus on strategy and the offering of a framework makes (this book) more useful than many business books on the market... a well-written and practical guide on a timely topic." (HR Magazine)

"His (John Fisher's) book makes an excellent primer for anyone seeking to understand...the new process of brand creation and delivery." (Enterprise Engagement Alliance Blog, USA)

About the Author

John G Fisher is CEO of FMI Group, a brand engagement consultancy. He has over 30 years' experience in marketing communications, incentives and performance improvement programmes, specializing in the financial services sector. He's written five business books, his most recent How to Run Successful Employee Incentive Schemes 3rd edition was published by Kogan Page in 2008. He is a regular columnist in the marketing and HR press.

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