Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees 1st Edition
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"Bursting with ideas and strategies...Strategic Brand Engagement really gets into the nitty gritty of how the minds of your employees work" (PR Week)
"The focus on strategy and the offering of a framework makes (this book) more useful than many business books on the market... a well-written and practical guide on a timely topic." (HR Magazine)
"His (John Fisher's) book makes an excellent primer for anyone seeking to understand...the new process of brand creation and delivery." (Enterprise Engagement Alliance Blog, USA)
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