- Hardcover: 600 pages
- Publisher: Pearson; 4th edition (August 20, 2012)
- Language: English
- ISBN-10: 0132664259
- ISBN-13: 978-0132664257
- Product Dimensions: 8.6 x 1.1 x 11 inches
- Shipping Weight: 3 pounds (View shipping rates and policies)
- Average Customer Review: 56 customer reviews
- Amazon Best Sellers Rank: #6,642 in Books (See Top 100 in Books)
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition
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