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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition

4.1 out of 5 stars 56 customer reviews
ISBN-13: 978-0132664257
ISBN-10: 0132664259
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Product details

  • Hardcover: 600 pages
  • Publisher: Pearson; 4th edition (August 20, 2012)
  • Language: English
  • ISBN-10: 0132664259
  • ISBN-13: 978-0132664257
  • Product Dimensions: 8.6 x 1.1 x 11 inches
  • Shipping Weight: 3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars 56 customer reviews
  • Amazon Best Sellers Rank: #6,642 in Books (See Top 100 in Books)
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